中国首个量产线控转向技术的车企。 文 丨 沈行 2019 年，在圣何塞的蔚来北美总部，停着一辆 "怪车"。那是一台改装过的 ES8 骡子车（用来做早期 测试的原型车），方向盘和转向机之间的机械柱被拆除了，取而代之的是几根电线。 李斌（蔚来创始人）坐进驾驶位，轻轻打了半圈方向，车轮随即打满，这台 ES8 原地完成了一次 180 度掉头，对于长期习惯机械转向的人来说，这种反应速度和转向幅度都打破了原有的驾驶惯性。李斌 觉得惊喜，"如果方向盘和车轮彻底解耦，可以给用户带来全新的驾驶体验。前舱空间能释放出来，辅 助驾驶时方向盘可以收纳，车轮转角不再受限于方向盘圈数。" 这是线控转向在蔚来的开始。 线控转向与机械转向结构对比（右：线控转向） 2022 年年初的一次产品决策会上，会议室里连续讨论了两个多小时。时任蔚来底盘工程部负责人的 Frank 和同事们一页页拆解线控转向上车后的真实体验：如果有故障发生，如何保证驾驶安全，方向 盘与车轮转角比例如何定义，手感反馈如何设定，当前各方面的技术成熟的总体处在什么水平，法规 是否走得通，用户会不会接受。问题被逐条抛出，又被逐条回答。 Frank 回忆，这次内部推进得异常顺畅。会 ...

Core Viewpoint - NIO's founder Li Bin emphasizes that NIO is recognized as a high-end brand due to its design, technology, safety, and service, despite its higher pricing compared to competitors [1][2] Group 1: Brand Positioning - NIO is perceived as a high-end brand, which is a consensus among consumers [1] - The brand's high-end status is attributed to innovation, originality, and exceptional service that exceeds customer expectations [1] - Li Bin acknowledges that while there is room for improvement in service, customer satisfaction remains relatively high [1] Group 2: Pricing Strategy - NIO's pricing strategy is aligned with the average price range of premium brands like Mercedes-Benz, BMW, and Audi (BBA) [1] - The new ES8 is positioned at a higher price point compared to BBA, indicating a return to a reasonable and comfortable pricing range for a high-end brand [1] - The starting price of the first-generation ES8 was 408,000 yuan, which was considered bold for a Chinese brand at the time [2]