第三代领克03
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领克2025年销量的背后,藏着汽车市场的一大趋势
创业邦· 2026-01-06 10:05
Core Insights - The automotive market in 2026 is predicted to return to fundamentals, moving away from low-level competition based on price to innovation-driven growth [2] - In 2025, the domestic automotive market saw a significant shift, with R&D investment from car manufacturers increasing by 32.94% year-on-year, indicating a focus on innovation [2] - Key changes in the automotive industry include rational public attitudes towards intelligent driving, a return to safety, quality, and reliability as core attributes, and a focus on companies that invest in R&D and innovation [2] Group 1: Lynk & Co Performance - In 2025, Lynk & Co achieved impressive sales, with annual sales surpassing 350,000 units, a year-on-year increase of 22.8% [4] - The Lynk 900 model performed exceptionally well, selling over 50,000 units within six months of its launch, ranking among the top three in the full-size hybrid SUV segment [7] - The brand's three-year depreciation rate stands at 54.58%, with several models topping their respective segments, indicating strong market recognition and user satisfaction [8] Group 2: Brand Positioning and Strategy - Lynk & Co's average selling price exceeded 200,000 yuan, surpassing traditional joint venture brands like Toyota and Honda, reflecting its successful high-end positioning [9] - The brand emphasizes long-termism and high-value products, avoiding low-quality price wars, and focusing on safety and technological innovation [15] - The shift from price competition to value competition is evident, with consumers increasingly prioritizing safety, quality, and reliability over price [16][17] Group 3: Technological Advancements - In 2025, Lynk & Co entered the Intelligent 2.0 era, offering advanced driving assistance and smart cockpit features across multiple models, catering to mid-to-high-end users [17][18] - The brand's commitment to safety and quality is demonstrated through rigorous testing and high safety ratings, enhancing its market visibility [13][14] - The integration of user data from over 7.2 million app users helps optimize product definitions and supports the iterative development of technology [22] Group 4: Market Dynamics and Future Outlook - The competitive landscape in the automotive market is intensifying, with the top 10 manufacturers capturing 61.9% of the market share in 2025 [20] - Lynk & Co's overseas sales exceeded 30,000 units, focusing on high-end hybrid models, and expanding into 31 international markets [23] - The company is building a self-reinforcing business loop where technological investments translate into product strength, which in turn attracts high-quality users and drives further technological advancements [23]
至高1.5万元 领克推新能源车“跨年购置税补贴方案”
Mei Ri Jing Ji Xin Wen· 2025-11-11 04:43
针对燃油车用户,11月1日至11月30日期间,通过领克官方渠道完成领克01焕新版、第三代领克03、领 克06 Relive、领克09四驱探索版等燃油车型下订并提车的用户,可享受对应车型限时购置税补贴,至高 15000元尾款直减。 11月3日,领克汽车宣布,针对新能源车型特别推出"跨年购置税补贴方案"。凡在2025年11月30日24点 前,通过领克官方渠道完成任一领克新能源车型大定锁单,因生产、发运等原因,导致机动车销售统一 发票开票时间延至2026年,从而使用户享受的购置税优惠减少,领克汽车将为用户提供购置税差额补 贴,补贴标准以用户实际购车价款及国家官方政策计算为准,单辆车最高补贴金额不超过15000元。 ...
购置税减免政策“退坡”倒计时!多家车企自掏腰包补差额
Nan Fang Du Shi Bao· 2025-11-03 10:49
Core Viewpoint - The countdown for the reduction of the new energy vehicle purchase tax exemption policy is less than two months, prompting several automakers to offer subsidies to encourage hesitant customers to place orders [1][6]. Group 1: Company Actions - Lynk & Co has launched a year-end purchase tax subsidy program, offering up to 15,000 yuan in subsidies for customers who place orders by the end of November [1][6]. - Other automakers such as Zeekr, GAC, Aito, Changan, Chery, NIO, and Xiaomi have also introduced similar "bottom-line" policies to secure potential year-end demand [6][7]. Group 2: Policy Context - The new energy vehicle purchase tax exemption policy has undergone three extensions, with the latest plan reducing the tax exemption from 30,000 yuan to no more than 15,000 yuan starting January 1, 2026 [7]. - From January 1, 2026, only vehicles that meet the new national standard technical requirements will be eligible for the purchase tax exemption, which may affect older models' eligibility [7][8]. Group 3: Market Implications - The "bottom-line" subsidies are seen as a response to the "last train effect" of the policy reduction, aiming to alleviate customer concerns about missing out on tax benefits due to production and delivery timelines [6][7]. - For consumers still on the fence, the current subsidies may represent the last opportunity to fully benefit from the tax exemption before the policy changes take effect [7][8].
第三代领克 03 官图公布,新增极光银全新车色
Xin Lang Cai Jing· 2025-09-21 07:45
Core Points - The third generation Lynk & Co 03 was revealed by the company's vice president Mu Jun, marking the evolution of the model since its first launch in 2018 [1][8] - The new model features a fresh color option called "Aurora Silver" for the base version, maintaining the wide and low design style of the previous models [3] - The Lynk & Co 03+ variant introduces a "Matte Gray" color along with carbon fiber components, enhancing its performance aesthetics [3] Specifications and Performance - The Lynk & Co 03 Intelligent version will be launched in mid-October, featuring upgrades in both design and technology, including new sensing hardware [10] - The vehicle's dimensions are 4700 (4710)/1843/1460 mm with a wheelbase of 2730 mm [10] - The powertrain options include a 1.5T engine with a maximum power of 133 kW and a 2.0T engine with an increased maximum power of 200 kW, up from 187 kW, and peak torque rising from 350 N·m to 400 N·m [10]