文化演出与体育赛事正加速布局"第二现场"新赛道。国家大剧院党组成员、副院长马荣国近日介绍，今 年内国家大剧院已完成4场高水平演出直播，覆盖全国所有省级行政区，其中《风流寡妇》"第二现 场"直播更是首次走出国门落地马来西亚。同时，"十一"期间，2025中网也首次推出"第二现场"观 赛。"第二现场"正打破传统场馆的物理边界，以多元场景、沉浸体验重构消费逻辑，推动文旅商体深度 融合，成为激活消费潜力的新抓手和新引擎。 场景扩容 如今，国家大剧院的现场演出，能"隔空"被全国乃至远在马来西亚的观众同步欣赏。据了解，今年内， 国家大剧院的创新项目"第二现场"，已完成原创话剧《林则徐》、经典歌剧《费加罗的婚礼》《风流寡 妇》、外邀演出俄罗斯红旗歌舞团音乐会4场直播活动，惠及观众超8万人次。马荣国表示，国家大剧院 的"第二现场"，不仅实现全国33个省级行政区(含省、自治区、直辖市及中国香港、澳门特别行政区)的 国内全覆盖，更首次走出国门落地马来西亚，完成中国舞台艺术海外同步直播的重要突破。 马荣国表示，国家大剧院的"第二现场"与全国200余家剧院、影院及各地文商旅体展主题活动积极联 动，打造跨行业、跨领域、高话题度的"文化爆 ...

文化演出与体育赛事正加速布局"第二现场"新赛道。国家大剧院党组成员、副院长马荣国近日介绍，今年内国家大剧院已完成4场高水平演出直播，覆盖全 国所有省级行政区，其中《风流寡妇》"第二现场"直播更是首次走出国门落地马来西亚。同时，"十一"期间，2025中网也首次推出"第二现场"观赛。"第二 现场"正打破传统场馆的物理边界，以多元场景、沉浸体验重构消费逻辑，推动文旅商体深度融合，成为激活消费潜力的新抓手和新引擎。 据了解，国家大剧院持续推动"艺术+科技"融合，其中"第二现场"是继实现全球首次舞台艺术4K+5G、8K+5G直播，推出"线上线下融合、演出演播并 举"的"双演"模式后的又一次创新。马荣国介绍，考虑到全国剧院、影院的多元场景需求，国家大剧院融合超高清、全景声、智能导播、XR虚拟制作等先进 技术，全新打造覆盖"第二现场"信号采集、内容编码、制播分发、网络传输、落地呈现全链路的"端到端"解决方案。 而更重要的突破在于直播模式的创新。"采用台前幕后全流程直播，通过十多个机位调度，将演前导赏、现场演出及中场探班无缝衔接，让观众看得'近、 真、全、精'。"马荣国表示，这种模式甚至能为"第二现场"观众带来超越"第一现场 ...

Core Viewpoint - Digital technology is profoundly reshaping the cultural and tourism industry, with technological innovation becoming the core driver to address development pain points and stimulate consumer vitality [1] Group 1: Transformation of Tourism Consumption - Tourism consumption is shifting from "superficial sightseeing" to "deep immersion," from "single-point service" to "full-domain intelligence," and from "offline limitations" to "cross-domain interaction" [1] - New technologies such as artificial intelligence, virtual reality (VR), and ultra-high-definition are acting as "experience reconstructors," "demand activators," and "boundary expanders," injecting strong momentum into new tourism consumption [1] Group 2: Immersive Experience Reconstruction - Traditional tourism experiences are being transformed by new technologies, allowing visitors to become participants rather than mere observers, which enhances ticket sales, secondary consumption, and repeat visit rates [2] - The National Grand Theatre's "second scene" utilizes ultra-high-definition technology to break the time-space limitations of performance consumption, achieving nationwide cultural dissemination [2] - VR technology is being used to convert "one-time experiences" into "sustainable consumption," significantly lowering content adaptation and distribution costs across different venues [2] Group 3: Intelligent Service Integration - The core pain point in tourism consumption is the mismatch between service and demand, which is being addressed by intelligent service systems powered by AI and big data, enabling personalized service [4] - AI-driven products like "Starfire Companion" enhance the travel experience by providing in-depth knowledge and dynamic adjustment of explanation strategies [4] - Intelligent robots are addressing service coverage issues, with significant interaction volumes reported, indicating a high level of engagement [4] Group 4: Cross-Domain Integration - New technologies are not only optimizing existing tourism consumption scenarios but also breaking the traditional perception of tourism as merely "scenic spots," promoting deep integration with transportation, gaming, and content creation [5] - The "Star Light Train" exemplifies the integration of tourism and transportation, offering combined ticketing options that unlock new thematic travel possibilities [6] - Gaming is evolving into a comprehensive media form that enhances cultural dissemination and user engagement through interactive advertising [6] Group 5: International Expansion of Tourism Technology - The international expansion of tourism technology is pushing consumption scenarios onto the global stage, with innovations like 360-degree immersive projection technology being promoted in Southeast Asia [6] - The overall transformation of tourism consumption is characterized by becoming "more immersive, more intelligent, and more open," injecting lasting vitality into the consumer market [6]