在李卫国的发言中，他重申了"常识、规则、底线"的价值坐标，号召全体雨虹人"专注攀登、永不言 弃"，向世界一流建筑建材系统服务商目标进发。 将"不抛弃、不放弃"刻入企业DNA 7月18日，东方雨虹成立三十周年庆典在京举行，董事长李卫国出席盛典并发表《负重轭，挑重担，看 长远，持续奋斗》的主题演讲，他从文化韧性、战略定力及价值闭环等维度解读了东方雨虹从草根"逆 袭"的三十年征程。 正是东方雨虹人以持续艰苦奋斗、坚韧图成的行动力，将一个个发展规划蓝图变现：初创阶段的精准卡 位；多维破局阶段，公司上市打通资本通道，同步渗透全国与出海双战场布局；扩展生态阶段，构 建"防水+涂料+砂粉+管业"矩阵，打造近70个生产研发物流的协同网。 无论时代如何变迁，东方雨虹积极拥抱变革，接纳不确定性的必然性，锻造"劲草"式企业韧劲。 价值闭环，"有所不为"的底线经济学 他表示，"1995年，东方雨虹在湖南遇水而生，创业之路自此开启：北上进京，立足中国、扬帆出海、 剑指全球。三十年来，我们星夜兼程，遇水搭桥，逢山开路，步步艰辛，日日攻坚。这段永不停歇的奋 斗征途，我们无惧无畏，无怨无悔，甘之如饴！" 在三十年征程中，东方雨虹将"不抛弃、 ...

Group 1: Financial Performance - The company's overall revenue in Q1 2025 decreased by 16.71% year-on-year, primarily due to proactive customer structure optimization and channel transformation [2] - The gross profit margin declined by over 5 percentage points compared to the previous year, influenced by product price adjustments and changes in product structure [3] - Operating cash flow net amount increased significantly by 56.98% year-on-year, indicating improved operational quality despite a substantial drop in net profit [3] Group 2: Business Strategy and Market Position - The company shifted its business model from direct sales to a retail and engineering channel-focused approach, leading to a decline in direct sales revenue, particularly in real estate procurement [2] - The engineering channel business continued to grow, reflecting an increase in market share, especially in non-real estate sectors [2] - Retail business showed strong growth after channel optimization, with significant revenue increases from the Deaiwei retail segment [2] Group 3: Cost Management and Efficiency - The company has implemented organizational restructuring and cost control measures, resulting in a noticeable decrease in expense ratios [3] - Continuous efforts in reducing costs and improving efficiency through streamlined processes and shared services for non-core functions [7][8] - The company aims to enhance capacity utilization by increasing market share and optimizing asset management [9] Group 4: Future Growth and Expansion - The overseas business performed well in Q1 2025, with revenue growth and ongoing construction of overseas factories, including a new facility in Malaysia [10] - The company plans to expand its product categories, with non-waterproof products already accounting for about half of the revenue from the civil construction group [12] - The construction group will focus on new product lines, including sand powder and coatings, to alleviate market demand pressure on waterproof products [13]