大雪时节，"南北互换游"的风又大了起来：南方人忙着飞长白山看初雪，北方人赶着奔赴海南追暖阳， 大家在互相"串门"的过程里体验各自的"梦中情冬"。但今年除了交换风景，冬天还能以一种"更香"的方 式打开——交换品尝不同地域的特色风味火锅，在地道美食中感受当地的生活热度。 这个冬天，「抖音生活火锅季」携手各地文旅发起"火锅交换生"挑战内容，活动特邀一众头部达人作 为"火锅交换生"代表，带大家解锁南北派系火锅的花式交换吃法，在体验"南锅北调"、"北锅南调"的过 程中，吃出"不一样的沸腾"。现在约上搭子一起加入"火锅交换生"行列，锁定达人直播间，超多惊喜福 利等你来发现，上抖音搜索"火锅团购"，还能畅享火锅天天大放价，最高立减188等超值优惠，快来一 键解锁整个冬天的火锅自由！ 01 各地文旅邀你出门续火锅，沉浸式体验南北派火锅特色 当南北方人聚在一方火锅桌上，口味差异能引发出一系列奇妙的化学反应。点开热点话题#当南北方人 互换续火锅 ，达人们正在变着法儿展示"换着吃"能有多好玩：@牛哥不牛 带朋友开启粥底火锅初体 验，用"按序下菜"激发出的食材原味颠覆了北方人对"清汤寡水"的认知；@七舅脑爷 同时开整南北两派 火锅， ...

Core Insights - The article discusses the evolving preferences of young consumers regarding hot pot, highlighting a shift in taste and dining frequency, as well as the emergence of alternative dining options. Group 1: Hot Pot Preferences - The most popular hot pot base among young people is "spicy hot pot," favored by 74.2% of respondents, followed by "Chaozhou beef hot pot" at 57.5% [2][3] - Different age groups exhibit varying preferences, with 77.6% of post-95s favoring spicy hot pot, while over 50% of post-00s prefer tomato hot pot [5][6] - Regional preferences show that spicy hot pot is most popular in Chengdu, while other cities have their own favorites, such as sour soup hot pot in Guangzhou and tomato hot pot in Suzhou [8][10] Group 2: Hot Pot Ingredients and Dipping Sauces - Beef is the most favored hot pot ingredient, chosen by 86.6% of young consumers, followed by shrimp paste at 57.1% and lamb at 53.0% [11][12] - The most popular dipping sauce is sesame oil, with a 62.8% preference, followed by minced garlic and sesame paste [14][15] Group 3: Dining Frequency and Brand Preferences - Despite a strong interest in hot pot, the frequency of dining out has decreased, with many young people eating hot pot less than twice a month [21][22] - "Haidilao" is the leading hot pot brand, preferred by 65.6% of respondents, indicating its strong market position [23][24] Group 4: Factors Influencing Hot Pot Choices - Key factors influencing hot pot choices include taste (90.2%), freshness of ingredients (60.9%), and price (76.0%), with waiting time also becoming a significant concern [26][27] - Young consumers are increasingly price-sensitive, with over 50% willing to pay between 100-200 yuan per person for hot pot, and nearly 40% preferring options under 100 yuan [32][34] Group 5: Emerging Trends in Dining - The article notes a rise in alternative dining options such as small hot pots, grilled fish, and skewers, with small hot pot establishments growing at a rate of 33.5% [36][37] - The shift towards "one-person meals" reflects changing consumer behavior, as young people seek more affordable and convenient dining experiences [43][55]