Core Insights - Longhua District achieved the highest new residential sales volume in Shenzhen with 4,977 units in the first half of 2025, indicating strong market performance [1] - The district's housing authority has implemented innovative measures to promote stable and high-quality development in the real estate market following the new policies announced on September 5, 2025 [1] - The "Golden Autumn Housing Festival" event on September 27, 2025, aimed to boost consumer confidence and stimulate demand through promotional activities and policy consultations [1] New Housing Market Performance - The new housing project Hongshan Huafu sold out within an hour during its launch, highlighting the demand for new properties [1] - Projects like Pengchen Yunzhu have seen multiple launches in 2025 with a sales rate exceeding 80% [1] - During the National Day and Mid-Autumn Festival, Pengchen Yunzhu recorded over 120 sales, generating more than 800 million yuan in transaction value [2] Second-Hand Housing Market Trends - The second-hand housing market in Longhua has also seen growth, with 403 units sold by the end of September 2025, reflecting a 26.7% increase month-on-month [4] - The total transaction area for second-hand homes reached 41,006 square meters, marking a 23.0% month-on-month increase [4] Market Promotion Initiatives - Longhua District's housing authority is actively participating in promotional activities to showcase the area's livability, including outreach to Northeast China [4] - The integration of various developers in promotional events aims to reduce information asymmetry and enhance market confidence [1]

Core Viewpoint - The real estate market in Shenzhen shows a significant recovery, with both new and second-hand housing transactions increasing, particularly driven by demand for affordable and mid-range properties [3][31]. Group 1: New Housing Market - New housing transactions in Shenzhen have seen a year-on-year increase in both area and value, with new housing transaction area reaching 239 million square meters (up 25%) and transaction value at 1,446 billion (up 19%) [3]. - The structure of new housing transactions indicates a strong demand for affordable properties, particularly in the price range of 300-400 million, which has increased its market share from 16.31% to 20.89% [9]. - The average price of new housing projects is competitive, with some projects priced below surrounding competitors, enhancing their attractiveness to buyers [17]. Group 2: Second-Hand Housing Market - The second-hand housing market is characterized by a strategy of "price for volume," with a notable increase in transactions for properties priced below 300 million, which now accounts for 19.18% of total transactions [21]. - The average transaction size for second-hand properties is shifting towards larger units, with properties over 100 square meters seeing an increase in transaction share [22]. - Key areas for second-hand transactions include Longgang and Yantian districts, where the market is focusing on high-value, affordable properties [24]. Group 3: Market Trends and Predictions - The overall transaction volume for both new and second-hand homes in Shenzhen has increased by 27%, with the second-hand market showing more resilience compared to new homes [31]. - The market is expected to continue its weak recovery trend in the fourth quarter, with sustained demand for affordable and mid-range properties [31].