Core Viewpoint - The pre-prepared food industry, once thriving, is experiencing a resurgence in public interest due to ongoing disputes and developments, despite a shift in local government focus towards "green food" instead of pre-prepared meals [3][9]. Industry Development - The pre-prepared food industry in a certain agricultural county has achieved a revenue of 20 billion yuan in 2024, ranking fourth nationally and first in Central China according to the 2024 Pre-prepared Food Industry Top 100 Base list [4]. - The local government is investing 20 billion yuan to build a pre-prepared food innovation demonstration industrial park covering 8,650 acres, aiming to integrate various industry chains [5]. - In the first half of the year, multiple government officials visited the area to assess the pre-prepared food industry, indicating strong governmental interest [7]. Market Dynamics - Despite the investment and government interest, there is a notable decline in the public's enthusiasm for pre-prepared food, with local officials now promoting "green food" instead [9]. - The local pre-prepared food enterprises have shifted their focus from direct consumer sales (C-end) to business-to-business (B-end) sales, targeting large clients such as restaurants and bulk buyers [12]. - Previous sales successes in pre-prepared food have diminished, with companies reporting significant layoffs in their e-commerce departments due to declining market demand [12]. Challenges Faced - The decline in the pre-prepared food market is attributed to food quality and hygiene issues reported in schools using these products, as well as controversies surrounding certain pre-prepared dishes [12].

Core Viewpoint - The pre-prepared food industry, once thriving, is experiencing a resurgence in public interest due to ongoing disputes among industry leaders, despite a general public aversion to pre-prepared foods. The local government has shifted its focus from pre-prepared foods to promoting "green food" initiatives, indicating a significant transformation in the industry landscape [1][6][7]. Industry Development - The local government is investing heavily in the pre-prepared food sector, with plans for a new innovation demonstration industrial park with a total investment of 20 billion yuan, covering 8,650 acres. This park aims to integrate various industry chains, including supply, innovation, and finance [2]. - In the first half of the year, the local government hosted multiple delegations from various provinces to explore the pre-prepared food industry, indicating strong governmental interest and support [3]. - The 2025 government work report highlights that the pre-prepared food industry achieved a revenue of 20 billion yuan in 2024, ranking fourth nationally and first in Central China [1]. Market Dynamics - Despite the initial success of pre-prepared foods, there has been a notable decline in sales and interest. Companies are now focusing on B2B sales rather than direct consumer sales, as evidenced by a shift in strategy among local businesses [8]. - The local market saw significant sales in pre-prepared foods during their peak, with one company reporting over 50 million yuan in sales from pre-prepared products within four months [8]. - Recent controversies regarding food quality and safety have led to increased public skepticism towards pre-prepared foods, further impacting market dynamics [9].