文|恒心 来源|博望财经 一场关于预制菜的舆论风波，折射出中国餐饮工业化进程中难以回避的标准之困与认知挑战。 知名人士罗永浩与餐饮品牌西贝之间的"预制菜之争"在社交媒体上持续发酵。2025年9月10日，罗永浩在微博发文吐槽西贝"几乎全都是 预制菜"、"贵"、"实在是太恶心了"，并呼吁国家强制餐馆注明是否使用预制菜。 9月11日，据《央广网》等多家媒体报道，西贝创始人贾国龙迅速回应，称"罗永浩微博发布后，涉事门店立即进行了复盘。监控显示， 罗永浩一行5人于当天下午2点30分进店点餐，约一个小时后用餐完毕，共点了13道菜，其中烤鱼和烤羊排未吃完。服务员解释，这两道 菜制作复杂，上菜较慢"。 贾国龙给出的结论是，"菜品制作中规中矩，13道菜中没有一道是预制菜。每一道菜都有明确制作标准和工艺"，同时宣布，"自次日起， 全国370家西贝门店将全面开放厨房和原料工艺，顾客可申请参观厨房，需佩戴防护工具，由员工带领观看任意菜品的制作过程。" 9月12日，"西贝XIBEI官方微博"发布致顾客的一封信，公开13道菜品的"作业指导书"。这些菜品的制作流程提到，羊排已预切割，海鲈 鱼、大黄鱼等已经过宰杀、处理过内脏并冷冻，到店后解 ...

起初，罗永浩只是在微博上分享了一则关于西贝的 "用餐感受"，却随着西贝创始人贾国龙以起诉姿态回应，彻底点燃了罗永浩的情绪。 继西门子之后，罗永浩再一次将"火力"对准"西"字开头的品牌 —— 这一次，主角变成了西贝。 此后，双方公开来回交锋，言辞拉锯间，争议不断发酵。 但这场热闹非凡的"互怼"仅仅只是表象。大众更关心的是，究竟该如何定义预制菜？餐饮商家使用预制菜时，是否必须明确告知消费者，以充分保障消费者 的知情权与选择权？ 这些关乎消费者切身利益的问题，更需要一个清晰的答案。 01陷预制菜、价格贵等多重争议 随着罗永浩与西贝的口水仗升级，西贝深陷争议的旋涡。 不少消费者直指西贝菜品存在"预制菜"问题。 有网友分享了自己亲身经历的糟心事：上次吃大盘鸡，居然吃到了塑料袋剪开的小口子，疑惑之下问服务员，得到的答复却是"大盘鸡是提前做好的，剪开 的时候可能掉盘子里了"。 更让家长们在意的是，儿童餐也被指是预制菜的重灾区。 有网友目睹了这样一幕：厨师从包装里把食材倒出来，摆进儿童餐盘，察觉到自己在看，又赶紧拿个盖子盖起来，假装去忙活别的事，等自己把目光移开， 才又偷偷摸摸地把食材装进餐盘。 而有人看到贾国龙的回应后，特 ...

继西门子之后，罗永浩再一次将"火力"对准"西"字开头的品牌 —— 这一次，主角变成了西贝。 起初，罗永浩只是在微博上分享了一则关于西贝的 "用餐感受"，却随着西贝创始人贾国龙以起诉姿态回应，彻底点燃了罗永浩的情绪。 此后，双方公开来回交锋，言辞拉锯间，争议不断发酵。 但这场热闹非凡的"互怼"仅仅只是表象。大众更关心的是，究竟该如何定义预制菜？餐饮商家使用预制菜时，是否必须明确告知消费者，以充分保障 消费者的知情权与选择权？ 这些关乎消费者切身利益的问题，更需要一个清晰的答案。 01 陷 预制菜、价格贵等多重争议 随着罗永浩与西贝的口水仗升级，西贝深陷争议的旋涡。 有网友分享了自己亲身经历的糟心事：上次吃大盘鸡，居然吃到了塑料袋剪开的小口子，疑惑之下问服务员，得到的答复却是"大盘鸡是提前做好 的，剪开的时候可能掉盘子里了"。 更让家长们在意的是，儿童餐也被指是预制菜的重灾区。 有网友目睹了这样一幕：厨师从包装里把食材倒出来，摆进儿童餐盘，察觉到自己在看，又赶紧拿个盖子盖起来，假装去忙活别的事，等自己把目光 移开，才又偷偷摸摸地把食材装进餐盘。 而有人看到贾国龙的回应后，特意跑到罗永浩去过的那家西贝店留言："一直 ...

Group 1 - The article highlights a 5-day, 4-night travel itinerary in Beijing, emphasizing the affordability with a price range of 800-1200 yuan per person [1] - The tour includes visits to iconic sites such as Tiananmen Square, the Forbidden City, and the Great Wall, showcasing both historical significance and cultural richness [3][4] - The itinerary also features experiences in traditional areas like the hutongs and modern attractions such as the Olympic Park, reflecting the blend of old and new in Beijing [6][7] Group 2 - The article provides practical travel tips, recommending early booking for tickets and accommodations due to the peak travel season during the May Day holiday [10] - Safety precautions are advised, particularly in crowded areas, to protect personal belongings [10] - Respect for local culture and customs is emphasized, highlighting the importance of preserving historical sites and traditions [11] Group 3 - Local culinary recommendations include famous dishes such as Peking Duck, Zhajiangmian (fried sauce noodles), and Copper Pot Hot Pot, showcasing the rich food culture of Beijing [15] - The article mentions the unique flavors of traditional snacks like Douzhi'er (fermented mung bean drink) and Jiaoquan (fried dough rings), encouraging visitors to explore local cuisine [15] - Overall, the travel experience is portrayed as enriching, combining sightseeing with culinary delights [14]

Group 1 - Beijing is highlighted as a prime travel destination, combining rich historical heritage with modern attractions [1] - The city serves as the political, cultural, and international center of China, featuring landmarks like the Forbidden City and the Olympic Park [1] - A recent 4-day tour in Beijing was organized by a local guide, showcasing the affordability and quality of travel services, with costs ranging from 1000 to 1500 yuan per person [3][10] Group 2 - The itinerary includes visits to significant sites such as Tiananmen Square, the Great Wall, the Summer Palace, and local neighborhoods like Nanluoguxiang [6][7][8][9] - Each day of the tour is structured to maximize the experience, allowing travelers to appreciate both historical and contemporary aspects of Beijing [6][7][8][9] - The tour emphasizes the importance of local cuisine, recommending famous dishes like Peking Duck and traditional snacks [12][13][14] Group 3 - Practical travel tips are provided, including the necessity of carrying identification and preparing for weather conditions [11][15] - Public transportation in Beijing is noted for its convenience, with suggestions for obtaining a transportation card for ease of travel [15] - Advance booking for popular attractions is advised to ensure a smooth travel experience [15]

Core Insights - The resurgence of traditional Chinese brands, once considered outdated, is now appealing to younger consumers through innovation and modern marketing strategies [1][2][3] Group 1: Consumer Trends - The 90s generation is the largest group purchasing traditional brands, while the 00s generation shows the fastest growth in orders, with a year-on-year increase of 95% [1] - Young consumers prioritize cost-effectiveness, making it a key factor in their purchasing decisions [2] - The rise of "Guochao" (national trend) reflects a growing recognition and trust in domestic brands among consumers [2] Group 2: Innovation and Product Development - Traditional brands are innovating by incorporating modern elements into their products, such as new flavors and packaging [3][4] - A significant 42.42% of respondents choose traditional brands due to their focus on innovation and research [3] - Collaborations between traditional brands, such as the partnership between Guangming Dairy and Guanshengyuan for the "White Rabbit" ice cream, have successfully attracted younger consumers [4] Group 3: Marketing and Brand Storytelling - Traditional brands are leveraging their historical and cultural significance to create compelling brand narratives that resonate with younger audiences [5] - The use of e-commerce platforms and social media has enabled traditional brands to reach younger consumers effectively, with products selling out rapidly [5] - The engagement on short video platforms has surged, with a 99% increase in video submissions related to traditional brands on Douyin, reaching 4.906 billion views [6]

Core Insights - The resurgence of traditional Chinese brands, known as "old national goods," is gaining popularity among younger consumers, driven by a blend of nostalgia and modern innovation [11][12][19] - The 2024 Douyin report indicates that the post-90s generation is the largest group purchasing old national goods, with the post-00s showing a 95% year-on-year increase in orders [11][12] Group 1: Consumer Trends - Young consumers are increasingly drawn to old national goods due to their high cost-performance ratio and emotional connection to traditional culture [13][15] - The integration of modern design elements with traditional craftsmanship is appealing to younger demographics, as seen in brands like Ruifuxiang, which offers customized traditional clothing [14][15] - The rise of "new national tide" reflects a cultural identity that resonates with younger generations, who are willing to pay for products that embody this sentiment [15][19] Group 2: Brand Innovation - Many traditional brands are innovating their product lines to attract younger consumers, incorporating trendy elements and modern marketing strategies [16][20] - Collaborations between established brands, such as the partnership between Guangming Dairy and Guanshengyuan to create the White Rabbit ice cream, have successfully captured the interest of younger audiences [19][20] - The use of digital marketing, including live streaming and short videos, is becoming a key strategy for these brands to engage with younger consumers [21][22] Group 3: Market Expansion - Traditional brands are expanding their market presence by creating unique consumer experiences, such as themed stores and interactive events [17][18] - The integration of cultural elements into marketing strategies is helping brands like Tongqinglou to connect with younger audiences through storytelling and engaging content [22][23] - Government support for intellectual property protection and innovation in traditional brands is expected to enhance their market competitiveness [24]