Core Viewpoint - The article discusses the various promotional policies introduced by car manufacturers aimed at addressing consumer concerns, but highlights the difficulties in fulfilling these promises, leading to consumer disappointment and skepticism [1][11]. Group 1: Promotional Policies - Car manufacturers are introducing attractive policies such as "one-year price guarantee," "zero self-ignition commitment," and "intelligent driving insurance" to alleviate consumer anxiety regarding vehicle purchases [2][11]. - The "three-year buyback" strategy allows consumers to sell their vehicles back to dealerships at a predetermined discount within specified time frames, but many consumers face challenges when trying to redeem this offer [6][7]. Group 2: Execution Challenges - Many of the promotional policies have stringent execution standards or are subject to various excuses for denial, leading to consumer frustration [4][9]. - For instance, the "intelligent driving insurance" has hidden conditions that limit compensation, often leaving consumers with minimal support in case of accidents [5][9]. Group 3: Market Context - The automotive industry is experiencing declining profit margins, with a reported profit rate of only 4.3% in 2024, prompting manufacturers to focus on after-sales services for profitability [13][14]. - The shift towards after-sales services is evident, as companies like Zhongsheng Group and AutoNation report significant profits from their after-sales operations despite losses in new car sales [13][14]. Group 4: Consumer Trust Issues - The lack of clear, executable details and the ability of manufacturers to fulfill their promises contribute to a growing distrust among consumers [16][11]. - The article emphasizes that without a collective industry effort to ensure transparency and accountability, individual promotional policies may only serve as temporary marketing strategies rather than genuine consumer protections [16][11].

Core Viewpoint - NIO has introduced a clue collection feature in its official app to address the misuse of its free battery swap rights, highlighting the risks and challenges within the electric vehicle industry [1] Group 1: Company Actions and Responses - NIO emphasizes that certain rights, such as warranty services and free battery swaps, are limited to personal non-operational use, reflecting a need to manage user expectations and rights [1] - The company is facing significant financial pressure due to the misuse of its battery swap rights, which has led to an 80% year-on-year increase in losses in its battery swap business, with an annual deficit reaching 1.2 billion yuan [1] - NIO is taking decisive measures to address the misuse of rights, but faces challenges in accurately defining misuse without negatively impacting compliant users [2] Group 2: Industry Implications - The misuse of rights in the electric vehicle sector serves as a warning for the industry, as attractive policies like "lifetime warranty" and "free charging" can become burdensome as market penetration increases [2] - The industry lacks a robust risk management system to match the scale of rights offered, leading to a governance dilemma characterized by "hands-off management" [3] - The crisis highlights the need for companies to balance user growth with the establishment of resilient rule systems to ensure the sustainability of their business models [3] Group 3: Recommendations for Improvement - Strengthening education on rights and responsibilities is crucial, as misunderstandings among users contribute to misuse [4] - The exit of national subsidies and increasing market competition are underlying factors contributing to the current challenges faced by the industry [4] - Companies must develop risk management systems that align with their business scale to achieve sustainable development, moving towards a high-quality development phase in the electric vehicle industry [4]