以下文章来源于当代企业世界 ，作者当代企业 当代企业世界 . 寻找当下的先进生产力，关注每一个企业的兴衰成败。 作者丨 章航英 图源丨豆包AI 十多年前，爱美的女生们甚至不知道可以把"油"抹在脸上护肤。 作为品类开创者，经历13年的市场教育、卖出3000万瓶"精华油"的林清轩，站在了港股敲钟的门 口。谁也没想到，当年在店门口贩卖用电饭煲熬制手工皂的品牌，或将斩获"国货高端护肤第一股"。 2024年，林清轩营收12亿元，毛利率82.5%。招股书透露，2025年一季度销售额同比有"大幅增 长"。 虽然距离头部品牌珀莱雅百亿营收仍有近10倍差距，但利润水平却在头部位置，仅次于毛利率 84.37%的毛戈平。这个毛利率水平不逊色于国际大牌，比如同期欧莱雅集团的74.2%、雅诗兰黛集 团的71.7%。 孙来春在接受天下网商专访时曾提到，创牌初期是国际大牌的黄金时代，"林清轩"这个取自他高中文 学社笔名、颇具中国风的名字，曾让其在扩展代理商时处处碰壁，难以伸展手脚。但20多年后的今 天，孙来春感觉迎来了自己的时代。"终于迎来了消费者对国产品牌的真正自信，这时候不把优质产 品打造成品牌，还等待何时？" 去年12月，高端美妆品 ...

Group 1 - The sixth Lavender Cultural Tourism Event in Kokedala, Xinjiang, themed "Su Yun Yi Qing, Xiang Yue Kokedala," was held on June 14, showcasing a blend of cultural experiences, audiovisual feasts, and culinary delights [3] - The event featured a variety of activities, including a "handmade and romance" workshop where visitors could create lavender sachets and handmade soaps, emphasizing the integration of traditional culture and aesthetic living [5][6] - A "Lavender Music Night" was organized, featuring popular university bands performing diverse musical styles, enhancing the romantic atmosphere of the event [8] Group 2 - The event also included the fifth National Academic and Industrial Innovation Exchange Conference on Aromatic Plants and Functional Flowers, along with a lavender photography competition and influencer-led tours, highlighting the rapid development of the Yiparhan brand [10] - The activities aimed to promote the healing power of lavender through various sensory experiences, from visual art to culinary innovations, including lavender ice cream and traditional snacks [6][10] - The collaboration between Jiangsu, Xinjiang, and Shandong provinces was emphasized, showcasing the growth and expansion of the lavender industry in Kokedala [10]

Core Viewpoint - The establishment of a digital comprehensive management platform for the entire industrial chain of medicinal herbs, particularly for the cultivation and processing of Mai Dong (Ophiopogon japonicus), is being promoted in Sichuan Province, enhancing quality control and ensuring farmers' benefits through standardized practices and innovative financial services [5][11]. Group 1: Digital Management and Quality Control - The construction of a digital comprehensive management platform integrates planting, processing, storage, sales, quality inspection, and finance, utilizing modern digital technologies for traceability [5][11]. - The introduction of a digital system allows for precise monitoring of the entire cultivation and processing process, ensuring compliance with standardized practices [7]. - Each batch of Mai Dong is assigned a unique QR code after passing strict quality checks, providing detailed information about its origin, composition, and environmental conditions [7][8]. Group 2: Storage and Supply Chain Management - The physical storage facility can hold 6,500 tons of Mai Dong, ensuring compliance with pharmacopoeia standards for up to three years and optimizing storage space to prevent damage [8]. - The storage facility plays a crucial role in market stabilization by maintaining a buffer stock of 1,000 tons of Mai Dong to mitigate price fluctuations and supply shortages [8]. Group 3: Farmer Support and Financial Services - The order production model between the storage facility and farmers guarantees reasonable returns regardless of market conditions, enhancing farmers' confidence [9]. - The development of a supply chain financial cloud platform provides various financial services, including loans for agricultural inputs and insurance products, supporting the entire Mai Dong industry chain [10]. Group 4: Innovation and Industry Development - The introduction of a third-party quality control system and collaboration with research institutions aims to enhance the standardization and quality management of Mai Dong production [10]. - The expansion into derivative products, such as beverages and personal care items, aims to increase the value of the Mai Dong industry and promote integrated development across different sectors [10].

Core Viewpoint - Lin Qingxuan, a Chinese skincare brand, has submitted its IPO application to the Hong Kong Stock Exchange, aiming for a valuation close to 4 billion yuan, which could position it as the first high-end domestic skincare stock in Hong Kong [3][15]. Company Overview - Lin Qingxuan was founded in 2003 by Sun Laichun in Shanghai, initially focusing on handmade soaps and natural skincare products [5][6]. - The brand pivoted towards camellia oil skincare after Sun Laichun was inspired by its unique properties during a visit to a friend in Fujian [7][8]. - The company has only recently engaged in significant financing rounds with VC/PE firms, particularly after facing challenges during the COVID-19 pandemic [10][9]. Financial Performance - Lin Qingxuan's revenue has shown impressive growth, with figures of 691 million yuan in 2022, 805 million yuan in 2023, and projected 1.21 billion yuan in 2024, reflecting a compound annual growth rate of 32.3% [18]. - The company has turned around its net profit from a loss of 5.93 million yuan in 2022 to a profit of 187 million yuan in 2024 [18]. - The gross margin has improved from 78% in 2022 to 82.5% in 2024, indicating enhanced profitability [18]. Product and Market Strategy - Lin Qingxuan's flagship product, the camellia anti-wrinkle repair essence oil, has been the best-selling facial essence oil in China for 11 consecutive years, contributing 448 million yuan to total revenue in 2024 [18]. - The company offers a comprehensive range of 188 SKUs, covering various skincare categories [19]. - Lin Qingxuan plans to expand its market presence in Southeast Asia and enhance its digital and smart operations, including upgrading its membership management and big data analysis systems [20][21][23]. Industry Context - The demand for high-end skincare products in China is rising, with Lin Qingxuan ranking first among domestic high-end skincare brands in 2024 [25][26]. - The successful IPO of Lin Qingxuan may encourage other domestic skincare brands, such as Proya and Shiseido, to pursue public listings, reflecting a growing trend in the industry [24][26].

随着《中美日内瓦经贸会谈联合声明》的发布，部分对美出口商品关税大幅调降，为外贸企业带来实质性利好。惠州出口企业紧紧抓住 这个黄金窗口期，加快出口节奏，同时充分利用跨境电商平台和海外仓等，迅速抢占市场份额，降低运输成本，把政策利好直接转化为 订单增长。 这次中美双方大幅降低双边关税水平，至少留出了90天的出货窗口期，为公司带来了新的机遇。进入五月以来，普莱薇公司订单量显著 攀升，较往常增加了约三成，每周的出货量更是达到了十个货柜左右。在工厂车间内，工人们正忙碌地对香皂进行切割、包装等工序。 工厂负责人表示，四月份由于订单被取消，一部分工人不得不放假休息。然而，随着订单的不断涌入，工厂迅速调整生产计划，工人实 现两班倒，设备二十四小时不间断运转，全力加快生产进度，确保订单能够按时交付。 普莱薇公司自2016年成立以来，一直深耕美国市场，专注于各类洗护用品的研发与生产。凭借其优质的产品和精准的市场定位，公司在 美国市场积累了丰富的客户资源和良好的品牌声誉。然而，近年来，随着国际形势的变化和贸易政策的不确定性，美国市场呈现出一定 的动荡与不稳定态势，这给企业的稳定发展带来了一定的挑战。面对这一形势，普莱薇公司积极调整 ...