新加坡《海峡时报》10月20日文章，原题：想来一份枸杞冰激凌或中药鸡尾酒吗？中国健康热潮中，传 统中医邂逅现代餐饮 上海一家酒吧的入口处摆着一罐罐草药，各种酒品的旁边也放着一些中药材。在 这家以中医药为主题的酒吧里，顾客在饮用中药鸡尾酒前需要先接受把脉。随着精明的创业者正从人们 对养生与日俱增的兴趣中寻找商机，此类酒吧越来越常见。这股潮流不仅限于酒吧：近年来，从黄芪面 包、罗汉果美式咖啡到人参奶茶，中国各地出现了大量添加中药材的食品和饮品店。 在一些人看来，这种激增的商业形态不过是一种噱头，但另一些人认为，这不但折射出中国年轻一代对 中医药越来越感兴趣，还将成为进一步在全国推动传统中医普及的新途径。 业内人士表示，这股风潮有利有弊。用作商业营销的噱头，可能导致人们在不了解身体真实状况的情况 下误服一些中草药。好处则是，随着人们更多接触中医药，当发现真的有用时，中医药将可能获得更广 泛的接受。（作者Joyce ZK Lim，王会聪译） 然而，即使以中医药为主题的食品和饮品店在中国各地变得随处可见，但并非每个人都认同这种业态。 一些人质疑，这些产品到底有没有，或者有多少健康价值。尽管如此，这并没有阻止扬州一家中医 ...

Core Insights - The article discusses the integration of historical culture into modern urban life through successful case studies in various cities, emphasizing the importance of preserving cultural heritage while promoting contemporary consumption and tourism [5][6][9]. Group 1: Beijing Longfu Temple - The Longfu Temple area in Beijing has transformed from a traditional cultural site into a trendy shopping district, blending traditional Chinese medicine concepts with modern lifestyle offerings [6][7]. - The area has seen the introduction of various brands, including old and new, creating a vibrant cultural consumption hub that attracts both locals and tourists [8][9]. - The renovation efforts focus on preserving historical elements while introducing modern amenities, aiming to create a unique cultural identity for the district [6][7]. Group 2: Guangzhou Yongqingfang - Yongqingfang in Guangzhou represents a successful model of integrating old and new, maintaining historical architecture while introducing contemporary retail and cultural experiences [9][10]. - The area has revitalized through careful restoration efforts, preserving its historical essence while enhancing its appeal to modern consumers [10][11]. - The introduction of interactive cultural experiences, such as workshops and performances, has made Yongqingfang a dynamic space for both locals and tourists [11][12]. Group 3: Jingdezhen Taoyangli - Taoyangli in Jingdezhen is a historical ceramic production center that has embraced a model of "living heritage," allowing visitors to engage with traditional crafts in a modern context [13][14]. - The area has undergone significant restoration while maintaining its historical layout, fostering a blend of cultural tourism and creative industries [13][14]. - The presence of skilled artisans and interactive workshops has transformed Taoyangli into a vibrant destination, showcasing the living tradition of ceramics [14][23].