Core Insights - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, becoming a significant pillar of the silver economy [1] - The "Implementation Plan" aims to enhance the adaptability of supply and demand in the elderly products sector, with specific goals set for 2027 [1] Market Growth and Trends - The elderly products market is experiencing robust growth, driven by an aging population and increasing demand for elderly care services [1][2] - The market is expected to form three trillion-level consumption fields and ten hundred-billion-level consumption hotspots by 2027 [1] Product Supply and Demand - There is a need to optimize the supply of elderly products to better match the diverse needs of the elderly population [2][3] - Current elderly products cover basic care, health monitoring, and life assistance, but there is a significant lack of high-end smart devices and personalized products [2][3] Barriers to Market Development - Major obstacles include insufficient consumer awareness, supply-demand mismatch, lack of standardization, and cost pressures [3] - Traditional views among the elderly lead to lower acceptance of elderly products, with a preference for reliance on family or traditional care methods [3] Policy and Technological Integration - The "Implementation Plan" emphasizes the need for enhanced research and development of elderly products, including care robots and multifunctional nursing beds [3][4] - The integration of artificial intelligence into elderly care services is highlighted as a key area for innovation [4] Role of Insurance in Elderly Products - The insurance sector plays a crucial role in promoting elderly products through a "product + service" model, establishing long-term trust with clients [5][6] - Insurance companies are integrating various service resources to create a comprehensive service system for the elderly [5][6] Financial Support and Industry Development - The government aims to increase support for quality elderly products through financial policies, including the establishment of special funds and tax incentives [6] - Insurance companies are encouraged to invest strategically in infrastructure for elderly care, enhancing the application scenarios for elderly products [6]

Core Insights - Sunshine Life Insurance won the "Outstanding Pension Financial Model Award" at the "2025 Global Financial Brand Conference" for its "Beautiful Life" elderly care product series [1] - The company has developed a multi-layered, full-ecosystem pension solution focused on customer needs, with 6 products included in the national personal pension list and serving 27,000 clients [1] - The "Beautiful Life" series includes pension annuities, health care, and nursing insurance, with innovative features such as a maximum insurance age of 90 for annuities and 80 for medical insurance, catering to the elderly population [1][2] Product Development - The "Beautiful Life" series significantly increases the proportion of dedicated pension products within the company, emphasizing risk control and stable returns [2] - The product design allows for various forms, including traditional and participating types, enabling clients to flexibly allocate based on risk preferences and retirement goals [2] - The company focuses on matching assets and liabilities, ensuring long-term payment capabilities through diversified investment strategies [2] Target Market - Sunshine Life targets high-net-worth and ultra-high-net-worth elderly clients by integrating pension products with family trust asset management systems [2] - The company has established partnerships with several large trust companies to meet the personalized needs of clients at different ages and stages [2] Future Strategy - The company aims to align its corporate strategy with national pension policies, focusing on product innovation, service upgrades, and ecosystem construction [2] - Sunshine Life is committed to providing a "Sunshine Sample" for the high-quality development of China's pension finance [2]