今年3月，中办、国办印发的《提振消费专项行动方案》明确，要以高质量供给创造有效需求，提出开 展消费品质提升行动，包含强化消费品牌引领、支持新型消费加快发展等具体举措，国家发展改革委会 同相关部门认真贯彻落实，持续推动供给向新向优。下一步将主要从技术、品牌等方面，提高供给质量 水平，推动高质量的消费品进入居民生活。 在加强技术引领、加力推动供给创新方面，在技术创新上，深入实施"人工智能+"行动，推动产业全要 素智能化发展，助力传统产业改造升级；推动智能终端"万物智联"，培育智能产品生态。在场景创新 上，促进场景的培育开放和新场景大规模应用，加快推出应用场景项目清单，围绕建设综合性重大场景 组织实施若干重大项目，打造一批带动面广、示范性强的消费新场景。 在提升品牌标准、深入推动供给提质方面，在品牌建设上，今年以来，国家发展改革委联合广电总局开 展品牌中国故事汇、品牌中国公益行、品牌中国特色辑系列活动，取得了良好的效果和反响。此外，还 举办了中国品牌建设人才培训班，引导重点行业骨干企业更加注重提质量、优服务。下一步，国家发展 改革委将务实高效办好中国品牌日系列活动，为品牌搭建交流、宣传、合作平台。 11月27日，国 ...

本报讯(记者郭冀川)11月26日，工业和信息化部、国家发展改革委、商务部、文化和旅游部、中国人民 银行、市场监管总局联合印发《关于增强消费品供需适配性进一步促进消费的实施方案》(以下简称 《实施方案》)。 在精准匹配不同人群需求方面，《实施方案》提出，丰富婴童产品供给、加强优质学生用品供给、扩大 时尚"潮品"供给、优化适老化产品供给。包括推动婴童产品精细化、品质化、智能化发展，大力推广喂 养护理类、出行装备类、户外运动类、教育玩耍类产品等。 在培育消费新场景新业态方面，《实施方案》要求，积极推动消费品首发、有序发展平台消费、规范发 展共享消费。相关举措有，支持开设消费品首店、旗舰店、新概念店，举办首秀、首展活动。有序发展 直播电商、即时零售、策展零售、循环电商等新业态。规范发展共享自行车，在商超、医院、游乐园等 公共场所推广共享轮椅、共享婴幼儿推车等模式等。 在营造良好发展环境方面，《实施方案》明确，强化财政金融支持、举办特色活动、维护市场秩序。具 体措施包括，用好大规模设备更新和消费品以旧换新政策。统筹相关资金渠道支持消费品产业提质升 级，充分发挥政策资金撬动作用等。 《实施方案》提出目标，到2027年，消 ...

Group 1: Aging Population Trends - The aging population in the US, Europe, and Japan is driving demand for products that promote independence, dignity, and choice among seniors, with 65+ population percentages reaching 30% in Japan, 26% in Europe, and 17% in North America [3] - There is a significant consumer interest in aging-related products, with 81% of North American consumers, 76% of European consumers, and 67% of Japanese consumers expressing concern [3] - Smart mobility devices, personalized nutrition supplements, and home care products are emerging as key consumption trends among the elderly [3] Group 2: Sleep Anxiety and Solutions - Approximately 40% of Gen Z adults in the US, Europe, and Japan experience sleep anxiety at least three times a week, a notable increase from previous years [4] - Around 80% of consumers are interested in non-drug sleep aid products, with preferences varying by region: US consumers favor AI-assisted sleep solutions, while Japanese consumers prefer nutritional supplements [4] - European consumers show a low acceptance of synthetic products, leaning towards plant-based sleep aids [4] Group 3: Beauty and Personal Care Innovations - Over 50% of consumers in the US, Europe, and Japan are willing to invest in smart beauty devices, with North American consumers showing a 66% willingness [5] - The integration of technology in oral care and beauty tools is meeting consumer demands for personalized and aesthetically pleasing products [5] - Innovations in beauty tools, such as AI skin diagnostics and lightweight hair dryers, reflect the trend of "technology as aesthetics" [5] Group 4: Natural and Organic Products - There is a growing consumer preference for natural and organic products, with 76% of European consumers willing to pay more for natural ingredients, compared to 60% in North America and 56% in Japan [6] - This trend is driving innovation in the natural and organic product sector, emphasizing sustainable packaging and eco-friendly values [6] Group 5: The Rise of Minimalist Makeup - The beauty industry is experiencing a "light makeup revolution," focusing on detail and comfort, driven by fast-paced lifestyles and emotional well-being [7] - In Japan, over two-thirds of consumers consider lightweight makeup tools essential for commuting, with a high importance placed on low-sensitivity products [7] - The demand for convenient and comfortable beauty products is leading to the popularity of items like adhesive eye masks and portable touch-up pens [7] Group 6: Parenting Pressures and Product Preferences - More than half of new parents globally feel societal pressure during parenting, with safety, eco-friendliness, and smart features being the top concerns when purchasing baby products [8] - In Japan, 86% prioritize safety in baby products, while 48% of US consumers are open to smart technology in parenting [8] - Common preferences include eco-certified baby products, with regional differences in product types, such as algorithm-based feeding in the US and advanced baby monitors in Japan [8]

Group 1 - The core viewpoint of the article is that Shanxi Province has included home aging transformation products in its consumer "trade-in" policy, allowing individuals to receive subsidies up to 18,000 yuan [1] - The province has developed a subsidy product catalog titled "Jin Xiao Huan Xin" action for home aging transformation products, tailored to local conditions based on national guidelines [1] - Consumers purchasing eligible home aging transformation products from the catalog can receive a subsidy of 30% of the actual sales price through a "payment reduction" model [1]

Group 1 - The core viewpoint of the news is the implementation of a subsidy program for home modifications aimed at elderly individuals in Henan Province, with a maximum subsidy of 12,000 yuan per household [1][2] - The program focuses on six key areas of home modification, including ground and door modifications, bedroom modifications, toilet and bathing equipment upgrades, kitchen equipment upgrades, physical environment modifications, and smart assistive products [1] - A total of 29 types of products have been selected for the subsidy, including non-slip floor stickers, adjustable stoves, bedside guardrails, and sleep monitoring devices [1] Group 2 - Starting from July 22, elderly individuals or their agents can apply for the subsidy through the Yunshanfu APP by submitting necessary documents, including ID and property proof [2] - The application review process will be completed by local civil affairs departments within three working days, and the subsidy will be granted on a first-come, first-served basis [2] - Each elderly individual can only designate one property for the home modification subsidy, and any unused subsidy amount will reset at the end of each month [2]

Core Insights - The Shanghai Senior Expo, now in its 25th year, continues to grow in popularity, attracting over 28,300 visitors on its opening day, setting a new record for single-day attendance [2] - The event showcases a variety of products and services tailored for the elderly, highlighting the potential of the "silver economy" [4][11] Industry Trends - The silver economy is evolving into a comprehensive consumption ecosystem covering various aspects such as clothing, food, housing, transportation, travel, shopping, and entertainment [11] - There is a notable increase in the growth rate of sectors like rehabilitation care, elderly education, and medical care, with many companies reporting growth rates exceeding 30% [11] Company Activities - Companies like Skyworth are successfully launching products specifically designed for the elderly, such as a 75-inch smart TV, which has seen strong sales at the expo [4] - The Japanese brand Fukujukankou debuted at the expo, offering customizable shoes for seniors, addressing specific needs such as foot deformities and ease of wear [7] - IKEA introduced its upgraded "Elderly-Friendly Living" renovation project, showcasing products designed for the elderly and offering a 30% subsidy on eligible items purchased at the expo [10]

Core Points - Zhejiang Province has implemented a comprehensive "old for new" consumption policy to stimulate consumer spending, focusing on three main areas: increasing the types of subsidized products, enhancing subsidy amounts, and expanding participating merchants [1][3]. Group 1: Subsidy Categories - The subsidy categories have been expanded to include 3C digital products such as smartphones and smartwatches, with a price limit of 6,000 yuan per item. The total number of subsidized product categories has increased from 12 to 85, with over 60 new categories added [3]. Group 2: Subsidy Amounts - The subsidy for electric bicycles has been significantly increased, with the purchase subsidy ratio rising from 20% to 40% and the maximum subsidy amount increasing from 500 yuan to 1,200 yuan. Consumers can enjoy these subsidies through the "scrap for new" program [3]. Group 3: Participating Merchants - The number of national e-commerce platforms participating in the program has grown from 9 to over 20, with more than 50 brand merchants establishing a presence in Zhejiang. Currently, there are 18,000 business entities and over 30,000 sales outlets involved in the initiative [3]. Group 4: Process Optimization - Zhejiang has optimized the subsidy application process to address slow payment issues, ensuring that subsidies for the automotive sector are paid within 20 working days. The process for home renovation and elderly-friendly modifications has also been streamlined [4]. Group 5: Elderly-Friendly Modifications - The application process for elderly-friendly modifications has been simplified by removing the requirement for property proof. New categories of products for elderly care have been added, bringing the total to 75, covering various needs such as home safety and health monitoring [5].