国务院常务会议对银发经济和养老服务发展作出相关部署，要求进一步释放银发消费需求，发挥消费补 贴等政策牵引作用，打造一批银发消费新场景新业态 文｜《财经》记者 邹碧颖 编辑 | 王延春 2月24日，国务院常务会议召开，对银发经济与养老服务发展相关工作作出部署。会议指出，中国银发 经济具备巨大发展潜力，需完善支持举措、强化政策落地，推动养老事业与养老产业协同发展，为应对 人口老龄化筑牢支撑。同时明确要求，进一步释放银发消费需求、提升老年群体消费能力，发挥消费补 贴等政策牵引作用，打造一批银发消费新场景、新业态。 中国正面临深刻的人口老龄化挑战。国家统计局最新数据显示，截至2025年底，全国60岁及以上人口约 3.2亿人，占全国总人口的23%；其中65岁及以上人口约2.24亿人，占比达15.9%。当前我国仍处于中度 老龄化社会阶段，而据预测，到2035年左右，全国60岁及以上老年人口将突破4亿人，占总人口比重超 30%，正式进入重度老龄化阶段。 4亿老年人口的规模，约等于美国与意大利的人口总和。另据《中国统计年鉴2025》数据，2024年中国 老年人抚养比达22.8%，即约4名劳动人口需抚养1名老年人，且该比例呈持 ...

2月24日，国务院召开新春首次常务会议，重点研究推进银发经济和养老服务发展有关工作。 预测数据显示，到2035年，我国银发经济市场规模将达到30 万亿元，占GDP比重升至10%左右。 上午九点半，上海闵行区的这家银发俱乐部里，灯光、音乐到位，舞池里热闹了起来，这些精心装扮的爷叔、阿姨们轮番登场，把舞台变成了自己的主 场。 人均100多元，大家伙可以在这里吃喝玩乐一整天。活力满满的银发族，既图开心又看重实惠。店里推出的"百元一日聚"瞄准的就是这些活力老人的新需 求。 俱乐部运营负责人钱子卿介绍，俱乐部开业以来经营情况，远超预期。2023年首店开业，2年多时间，扩张到四家门店，现在每家门店月均销售额都稳定 在200万元以上。 78岁的龚美霖老人每天回家，第一件事就是坐到玄关一把带扶手的换鞋凳上换鞋，再扶着扶手起身。 银发经济的发展，既离不开优质产品，更需要贴心专业的服务。如今，专业护士上门提供护理服务，正在成为满足老年人居家照护需求的一种新解法。 数据显示：2025年我国银发经济规模接近10万亿元。 新一代银发人群的需求正在发生明显变化：消费观从"谨慎节俭"转向"主动享受生活"，需求结构也从"生存型"向"享受型、 ...

Core Insights - The elderly products market is projected to grow from 2.6 trillion yuan in 2014 to 5.4 trillion yuan by 2024, with a compound annual growth rate of 7.3%, becoming a significant pillar of the silver economy [1] - The "Implementation Plan" aims to enhance the adaptability of supply and demand in the elderly products sector, with specific goals set for 2027 [1] Market Growth and Trends - The elderly products market is experiencing robust growth, driven by an aging population and increasing demand for elderly care services [1][2] - The market is expected to form three trillion-level consumption fields and ten hundred-billion-level consumption hotspots by 2027 [1] Product Supply and Demand - There is a need to optimize the supply of elderly products to better match the diverse needs of the elderly population [2][3] - Current elderly products cover basic care, health monitoring, and life assistance, but there is a significant lack of high-end smart devices and personalized products [2][3] Barriers to Market Development - Major obstacles include insufficient consumer awareness, supply-demand mismatch, lack of standardization, and cost pressures [3] - Traditional views among the elderly lead to lower acceptance of elderly products, with a preference for reliance on family or traditional care methods [3] Policy and Technological Integration - The "Implementation Plan" emphasizes the need for enhanced research and development of elderly products, including care robots and multifunctional nursing beds [3][4] - The integration of artificial intelligence into elderly care services is highlighted as a key area for innovation [4] Role of Insurance in Elderly Products - The insurance sector plays a crucial role in promoting elderly products through a "product + service" model, establishing long-term trust with clients [5][6] - Insurance companies are integrating various service resources to create a comprehensive service system for the elderly [5][6] Financial Support and Industry Development - The government aims to increase support for quality elderly products through financial policies, including the establishment of special funds and tax incentives [6] - Insurance companies are encouraged to invest strategically in infrastructure for elderly care, enhancing the application scenarios for elderly products [6]

Core Viewpoint - The Chinese government has introduced an implementation plan to enhance the adaptability of supply and demand for consumer goods, aiming to promote high-quality consumption and economic growth by setting specific targets for 2027 and 2030 [1] Group 1: Development Goals - By 2027, the plan aims to establish three trillion-yuan-level consumption sectors and ten hundred-billion-yuan-level consumption hotspots [1] - By 2030, the goal is to form a high-quality development pattern characterized by a positive interaction between supply and consumption, gradually increasing the contribution of consumption to economic growth [1] Group 2: Quality Supply Enhancement - The National Development and Reform Commission (NDRC) emphasizes the need for higher quality consumer goods and diversified consumption scenarios in response to the rising consumer demand [2] - The NDRC plans to improve supply quality through technological and brand advancements, promoting high-quality consumer goods into residents' lives [2] Group 3: Brand and Green Upgrades - The NDRC has initiated various activities to enhance brand awareness and quality, including the "Brand China" series and training programs for industry leaders [3] - Since the 14th Five-Year Plan, the NDRC has revised 30 mandatory energy efficiency standards and is focused on promoting green and low-carbon consumption [3] Group 4: Infrastructure and Product Supply - The NDRC is enhancing infrastructure for consumer convenience, such as increasing parking spaces and electric vehicle charging stations, with over 3.4 million parking spaces added during the 14th Five-Year Plan [4] - The rise of outdoor sports among young consumers has led to support for high-quality outdoor sports destinations and the establishment of standards for outdoor products and services [4] Group 5: Senior Consumer Market - The NDRC is promoting the development of the silver economy by enhancing the supply of quality products for the elderly and supporting home modifications for aging populations [5] - Future efforts will focus on guiding enterprises to increase the supply of quality senior products and facilitating precise matching between supply and demand [5]

Core Points - The State Council introduced a new implementation plan aimed at enhancing the adaptability of supply and demand in consumer goods, with goals set for 2027 and 2030 [1] - The plan emphasizes the shift in consumer focus from mere availability to quality, aiming to promote high-quality consumer goods [1] Group 1: Development Goals - By 2027, the plan aims to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1] - By 2030, the goal is to create a high-quality development pattern where supply and consumption interact positively, gradually increasing the contribution of consumption to economic growth [1] Group 2: Supply Quality Improvement - The National Development and Reform Commission (NDRC) plans to enhance supply quality through technology and brand development, focusing on high-quality consumer goods [2] - Initiatives include the "Artificial Intelligence+" action to promote intelligent development across industries and the cultivation of a smart product ecosystem [2] Group 3: Brand and Green Development - The NDRC has launched various activities to promote brand awareness and quality, including the "Brand China" series and training programs for industry leaders [3] - Since the 14th Five-Year Plan, 30 mandatory energy efficiency standards have been revised or established to support green and low-carbon consumption [3] Group 4: Consumer Demand Focus - The NDRC is enhancing the supply of convenient facilities such as parking spaces and charging stations, with over 3.4 million parking spaces added and 18.645 million electric vehicle charging points established, a 54% increase year-on-year [4] - The plan includes support for high-quality outdoor sports destinations and products, as well as promoting aging-friendly products to cater to the silver economy [4]

Core Insights - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting significant optimization of supply structure by 2027 and establishing a high-quality development pattern by 2030 [1][2][3] Group 1: Goals and Objectives - By 2027, the plan targets the formation of three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots, with a focus on high-quality consumer goods that have cultural significance [1] - By 2030, the plan aims for a well-functioning interaction between supply and consumption, with a steady increase in the contribution of consumption to economic growth [1] Group 2: Innovation and Technology - The plan emphasizes the acceleration of new technology and model applications, promoting efficient manufacturing responses and the integration of artificial intelligence [1] - Key industries targeted include smart connected vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials [1] Group 3: Product Supply Expansion - The plan outlines measures to enhance the supply of green products, improve rural consumer goods, and promote the development of leisure, sports, and health products [2] - Specific actions include adapting to green consumption trends and revising national standards for volatile organic compounds (VOCs) and heavy metals in products [2] Group 4: Consumer Demand Matching - The plan aims to diversify product offerings to meet the needs of different demographics, including children, students, and the elderly [2] - It promotes the development of high-quality, intelligent, and refined products for children, as well as optimizing products for the elderly [2] Group 5: New Consumption Scenarios and Business Models - The plan encourages the establishment of new consumption scenarios, including the launch of flagship stores and the development of new business models such as live e-commerce and instant retail [2] - It also supports the promotion of shared consumption models in public spaces [2] Group 6: Supportive Environment - The plan emphasizes the importance of financial and fiscal support, maintaining market order, and organizing special events to foster a conducive environment for consumer goods [3] - Specific measures include leveraging policies for equipment upgrades and trade-in programs to support the consumer goods industry [3]

Group 1: Aging Population Trends - The aging population in the US, Europe, and Japan is driving demand for products that promote independence, dignity, and choice among seniors, with 65+ population percentages reaching 30% in Japan, 26% in Europe, and 17% in North America [3] - There is a significant consumer interest in aging-related products, with 81% of North American consumers, 76% of European consumers, and 67% of Japanese consumers expressing concern [3] - Smart mobility devices, personalized nutrition supplements, and home care products are emerging as key consumption trends among the elderly [3] Group 2: Sleep Anxiety and Solutions - Approximately 40% of Gen Z adults in the US, Europe, and Japan experience sleep anxiety at least three times a week, a notable increase from previous years [4] - Around 80% of consumers are interested in non-drug sleep aid products, with preferences varying by region: US consumers favor AI-assisted sleep solutions, while Japanese consumers prefer nutritional supplements [4] - European consumers show a low acceptance of synthetic products, leaning towards plant-based sleep aids [4] Group 3: Beauty and Personal Care Innovations - Over 50% of consumers in the US, Europe, and Japan are willing to invest in smart beauty devices, with North American consumers showing a 66% willingness [5] - The integration of technology in oral care and beauty tools is meeting consumer demands for personalized and aesthetically pleasing products [5] - Innovations in beauty tools, such as AI skin diagnostics and lightweight hair dryers, reflect the trend of "technology as aesthetics" [5] Group 4: Natural and Organic Products - There is a growing consumer preference for natural and organic products, with 76% of European consumers willing to pay more for natural ingredients, compared to 60% in North America and 56% in Japan [6] - This trend is driving innovation in the natural and organic product sector, emphasizing sustainable packaging and eco-friendly values [6] Group 5: The Rise of Minimalist Makeup - The beauty industry is experiencing a "light makeup revolution," focusing on detail and comfort, driven by fast-paced lifestyles and emotional well-being [7] - In Japan, over two-thirds of consumers consider lightweight makeup tools essential for commuting, with a high importance placed on low-sensitivity products [7] - The demand for convenient and comfortable beauty products is leading to the popularity of items like adhesive eye masks and portable touch-up pens [7] Group 6: Parenting Pressures and Product Preferences - More than half of new parents globally feel societal pressure during parenting, with safety, eco-friendliness, and smart features being the top concerns when purchasing baby products [8] - In Japan, 86% prioritize safety in baby products, while 48% of US consumers are open to smart technology in parenting [8] - Common preferences include eco-certified baby products, with regional differences in product types, such as algorithm-based feeding in the US and advanced baby monitors in Japan [8]

Group 1 - The core viewpoint of the article is that Shanxi Province has included home aging transformation products in its consumer "trade-in" policy, allowing individuals to receive subsidies up to 18,000 yuan [1] - The province has developed a subsidy product catalog titled "Jin Xiao Huan Xin" action for home aging transformation products, tailored to local conditions based on national guidelines [1] - Consumers purchasing eligible home aging transformation products from the catalog can receive a subsidy of 30% of the actual sales price through a "payment reduction" model [1]

Group 1 - The core viewpoint of the news is the implementation of a subsidy program for home modifications aimed at elderly individuals in Henan Province, with a maximum subsidy of 12,000 yuan per household [1][2] - The program focuses on six key areas of home modification, including ground and door modifications, bedroom modifications, toilet and bathing equipment upgrades, kitchen equipment upgrades, physical environment modifications, and smart assistive products [1] - A total of 29 types of products have been selected for the subsidy, including non-slip floor stickers, adjustable stoves, bedside guardrails, and sleep monitoring devices [1] Group 2 - Starting from July 22, elderly individuals or their agents can apply for the subsidy through the Yunshanfu APP by submitting necessary documents, including ID and property proof [2] - The application review process will be completed by local civil affairs departments within three working days, and the subsidy will be granted on a first-come, first-served basis [2] - Each elderly individual can only designate one property for the home modification subsidy, and any unused subsidy amount will reset at the end of each month [2]

Core Insights - The Shanghai Senior Expo, now in its 25th year, continues to grow in popularity, attracting over 28,300 visitors on its opening day, setting a new record for single-day attendance [2] - The event showcases a variety of products and services tailored for the elderly, highlighting the potential of the "silver economy" [4][11] Industry Trends - The silver economy is evolving into a comprehensive consumption ecosystem covering various aspects such as clothing, food, housing, transportation, travel, shopping, and entertainment [11] - There is a notable increase in the growth rate of sectors like rehabilitation care, elderly education, and medical care, with many companies reporting growth rates exceeding 30% [11] Company Activities - Companies like Skyworth are successfully launching products specifically designed for the elderly, such as a 75-inch smart TV, which has seen strong sales at the expo [4] - The Japanese brand Fukujukankou debuted at the expo, offering customizable shoes for seniors, addressing specific needs such as foot deformities and ease of wear [7] - IKEA introduced its upgraded "Elderly-Friendly Living" renovation project, showcasing products designed for the elderly and offering a 30% subsidy on eligible items purchased at the expo [10]