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美特斯邦威做不了“始祖鸟平替”?利润骤降九成,大股东欠款
Nan Fang Du Shi Bao· 2025-07-16 02:57
Group 1 - The core message of the news highlights the significant decline in the financial performance of Shanghai Metersbonwe Fashion & Accessories Co., Ltd., with a projected net profit drop of 86.98%-90.88% for the first half of the year, amounting to 7-10 million yuan [2] - The company has been listed among those with overdue bills, with a total overdue amount of 102.72 million yuan as of June 30, 2025, indicating serious liquidity issues [4][7] - Metersbonwe's stock price fell by 3.03% to 1.92 yuan following the profit warning announcement, reflecting investor concerns about the company's financial health [2] Group 2 - The company has faced a cumulative loss of 3.1 billion yuan from 2016 to 2023, with a drastic reduction in store numbers from over 5,000 in 2012 to 607 by April 2024 [11] - In 2024, Metersbonwe attempted to reposition its brand from casual wear to outdoor leisure, aiming for a revenue target of 1 billion yuan within three years [12] - The founder, Zhou Chengjian, has resumed leadership after a brief period of his daughter, Hu Jiajia, leading the company, which has been referred to as a "reverse succession" [7][9]