Core Insights - Midea Group's smart home user base ranks among the top three in the industry, with over 126 million connected devices and more than 115 million registered users [1] - The monthly active users exceed 23.12 million, and the number of users with bound devices reaches 56.62 million [1] - Midea sells over 400 million home appliances globally each year, with more than 100 million of these products featuring connectivity and smart capabilities [1] - The company offers over 100 product categories equipped with advanced smart functionalities [1]

Core Insights - Midea Group's smart home division has achieved significant user growth, ranking among the top three in the industry for smart home users [1] - The total number of connected devices has surpassed 1.259 billion, with registered users exceeding 1.159 billion and monthly active users reaching over 23.12 million [1] - Midea has sold over 400 million home appliances globally each year, with more than 100 million of these products featuring connectivity and smart capabilities [1] User Metrics - Total connected devices: over 1.259 billion [1] - Total registered users: over 1.159 billion [1] - Monthly active users: over 23.12 million [1] - Users with bound devices: 56.62 million [1] Product Sales - Annual global sales of home appliances: over 400 million units [1] - Appliances with connectivity and smart features: over 100 million units [1] - Number of product categories with smart capabilities: over 100 [1]

Investment Rating - The report maintains a "Buy" rating for the company with a target price of 90.72 RMB [7]. Core Insights - The company reported a total revenue of 364.716 billion RMB for the first nine months of 2025, representing a year-on-year increase of 13.85%, and a net profit attributable to shareholders of 37.883 billion RMB, up 19.51% year-on-year [1][5]. - The strategic upgrade focuses on "technology leadership, direct user access, digital intelligence, and global expansion," enhancing its competitive position in traditional home appliance sectors while expanding into new markets [1][5]. - The company is expected to benefit from improved tariff conditions and is positioned as a long-term quality investment target [1]. Revenue Performance - In Q3 2025, total revenue increased by 9.94% year-on-year, while net profit rose by 8.95% [1][21]. - The company’s air conditioning sales showed a decline in both domestic and international markets, with domestic sales down 9.3% and international sales down 14.4% [2]. - The company is actively enhancing its overseas production capacity to mitigate tax impacts from tariffs [2]. Business Segment Growth - The ToB business segment has shown strong growth momentum, with revenues from new energy and industrial technology reaching 30.6 billion RMB, up 21% year-on-year [3]. - Smart building technology revenue was 28.1 billion RMB, reflecting a 25% increase year-on-year, supported by contributions from ARBONIA climate and Toshiba elevators [3]. - Robotics and automation revenue reached 22.6 billion RMB, with a year-on-year growth of 9% [3]. Profitability Metrics - The gross margin for the first nine months of 2025 was 26.21%, a slight decrease of 0.15 percentage points year-on-year, but Q3 2025 saw a gross margin increase of 1.11 percentage points [4]. - The overall expense ratio decreased by 1.17 percentage points year-on-year, with management and financial expense ratios also showing improvements [4]. Future Earnings Forecast - The company is projected to achieve net profits of 44.87 billion RMB, 49.80 billion RMB, and 55.07 billion RMB for the years 2025 to 2027, respectively, with corresponding EPS of 5.84, 6.48, and 7.17 RMB [5][31]. - The expected average PE ratio for the industry in 2026 is 14x, indicating a favorable valuation compared to the company's projected performance [5][32]. Revenue Growth Projections - Total revenue is expected to reach 453.0 billion RMB in 2025, with a year-on-year growth of 10.7%, and further growth projected at 8.1% and 7.3% for 2026 and 2027, respectively [26]. - The smart home business is anticipated to remain a core profit contributor, with revenue growth driven by domestic demand and international market penetration [20][26].