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蝉联臻质奖!行业唯一,华帝以新质生产力领跑大湾区厨电高质量发展
Jing Ji Guan Cha Wang· 2025-12-31 07:20
2025年作为《粤港澳大湾区发展规划纲要》首个目标年,湾区正以"定锚全球坐标、乘风制度创新、领航未来产业"的姿态,从"世界工厂"向"世界级创新策 源地"加速跃迁。 截至2025年6月底,华帝累计拥有4690项国家级专利技术,其中发明专利835项,技术储备位居行业前列,2025年前三季度,其研发投入达1.72亿元,持续推 动技术成果转化落地。例如,在烟机领域迭代推出的第五代冲浪蒸水洗技术,实现99.2%的洗净率;在热水器领域首创的"高透活肌科技",将沐浴体验从"加 热水"提升至"以水养肤"的4.0时代;在洗碗机领域,自主研发的"双子方形全域洗"技术,则有效攻克了清洁死角的行业难题…… 除了技术硬核,在绿色发展领域,华帝同样成效显著。企业屋顶光伏项目年发电量占总用电量的32%,累计节约市政用电581万千瓦时;2024年挥发性有机 物(VOCs)排放同比下降20%,二氧化硫实现"零排放", 此外,作为大湾区的"链主"企业,华帝积极构建"大中小企业融通"生态圈。通过优先采用国内优质供应商的设备,推动核心环节的国产替代,不仅强化了本 土产业链韧性,也带动了上下游协同发展。华帝还通过SAP、MES等系统打通全业务链,将新 ...
层层筛选突围!华帝斩获红顶奖唯一烟机大奖,铸就行业标杆
Xin Lang Cai Jing· 2025-12-23 07:07
在本场行业瞩目的荣耀盛典中,厨电三杰之一的华帝烟机E6095ZS历经大众评审,专家评审等层层选 拔,从众多竞争者中脱颖而出,一举获得红顶奖,成为烟机品类唯一获奖的产品。 此次入围及获奖企业包括博世、松下、东芝、美的、海尔、卡萨帝等行业头部品牌。华帝也是唯一家入 围,并最终荣获大奖的专业厨电品牌。 随着行业迈入深水区,消费升级持续深化,高端家电市场正迎来体验升级的核心变革期。消费者对家电 的需求已从基础功能满足,转向对品质感、智能化、健康化及家居美学的综合追求,行业也向更高质 量、更具创新性的方向延伸迈进。 12月17日,以"耀·不凡"为主题的第17届中国高端家电趋势发布暨红顶奖颁奖盛典盛大启幕。作为中国 高端家电与消费电子领域的权威标杆,红顶奖十余年来始终坚守推动产业优化与消费升级的初心,成为 衡量品牌核心竞争力与产品市场认可度的重要标尺。在此行业背景下,兼具硬核科技与人文关怀的高端 家电产品,正成为激活市场增长、满足消费者美好生活向往的关键力量。 此外,华帝灶具8E37P与美肌浴燃气热水器GW6i也同步荣获提名奖,以"一奖两提名"的亮眼战绩,彰显 了中国高端厨电领导品牌的强劲实力与行业影响力。 硬核科技铸就 ...
2025KIB上海盛大启幕,华帝携“致净致隐”全隐套系亮相
Xin Lang Zheng Quan· 2025-10-14 07:46
Core Insights - The 2025 China International Kitchen and Bathroom Home Expo (KIB) was held from October 10 to 12 in Shanghai, showcasing the latest trends in the kitchen and bathroom industry, emphasizing the integration of functionality and aesthetics [1] - Vatti, a prominent exhibitor, presented its "Invisible Aesthetics" concept, merging Eastern lifestyle philosophy with modern kitchen appliance technology, featuring a diverse product matrix aimed at enhancing kitchen experiences for consumers [1][13] Group 1: Awards and Recognition - During the expo, Vatti's products received multiple accolades, including the "Boutique Award" for the Max-S66 range hood and "Excellent Product Awards" for several other appliances, highlighting the company's innovation and quality [3][5] - The Max-S66 range hood features a "three ultra-thin" design that allows for seamless integration with standard cabinets, addressing common issues such as protrusion and dust accumulation [5] - The GW6i beauty bath water heater, awarded the "Excellent Product Award," incorporates advanced technology to enhance skin hydration and reduce wrinkles, marking a significant advancement in the product category [6] Group 2: Product Innovations - Vatti's full-hidden series emphasizes "Invisible Aesthetics," with products designed to blend seamlessly into kitchen spaces, including the zero-inset range hood that utilizes a lift structure for complete visual integration [7] - The QX05 integrated cooking center features innovative technology for balanced functionality and space utilization, addressing traditional heating issues with a unique hidden heating element design [9] - The B7Pro dishwasher, recognized for its advanced spray technology, achieves a first-level cleaning coverage certification, showcasing Vatti's commitment to high-end market standards [9] Group 3: Strategic Direction - Vatti's design philosophy is deeply rooted in Eastern philosophy and architectural art, aiming to create a kitchen space that harmonizes with daily life rather than being dominated by cold appliances [13] - The company is focused on the future of embedded kitchen appliances, emphasizing the integration of health and intelligence, and aims to transition these products from "luxury" to "necessity" [15] - Vatti's strategy includes a comprehensive approach to user needs, targeting traditional family-oriented users with reliable, high-end products while appealing to emerging families by transforming kitchens into social spaces [15]
2025年半年报观察:厨电价格战愈演愈烈,华帝毛利率为何攀至新高?
Xin Lang Zheng Quan· 2025-10-11 02:47
Core Insights - The core viewpoint of the articles is that Vatti's high-end strategy is successfully enhancing its profitability and market position despite a challenging environment in the kitchen appliance industry, characterized by price wars and declining average prices [1][2][9]. Financial Performance - Vatti reported a revenue of 2.8 billion yuan and a net profit of 272 million yuan for the first half of 2025, with a gross margin of 43.54%, an increase of 2.86% year-on-year [1]. - The overall kitchen appliance market saw a decline in average prices, with a 5.8% drop during the 618 shopping festival [1]. High-End Strategy - Vatti's product strategy focuses on high-end offerings, launching products like the GW6i gas water heater and FA50P steam oven, which align with consumer trends towards premium products [2][3]. - The company emphasizes the importance of differentiation in the high-end market, competing against both international and domestic brands [2]. Product Innovation - The "Beauty Bath Water Heater" exemplifies Vatti's innovation, achieving a 63.69% increase in sales volume and a 74.69% increase in sales revenue in the first half of 2025 [3]. - Core categories such as range hoods and gas stoves also saw significant growth in gross margins, with increases of 3.36% and 3.60% respectively [6]. Channel Strategy - Vatti's channel strategy includes empowering offline channels and enhancing retail capabilities, resulting in a 45.89% gross margin for offline channels, up 6.83% year-on-year [7]. - The company has expanded its new retail channels, achieving a gross margin of 41.51% in this segment [7]. Brand Positioning - Vatti is focused on building a high-end brand image, integrating the concept of "New Chinese Fashion Health Life" into its marketing and product development [8][9]. - The company is actively engaging younger consumers through digital marketing initiatives and collaborations with popular media [10]. Overall Strategy - Vatti's approach can be visualized as a three-dimensional framework where product, channel, and brand work synergistically to drive high-quality growth [12].
华帝股份的“增长三角”:多品牌护航发展,四大渠道协同发力,产品创新夯实护城河
Zheng Quan Zhi Xing· 2025-09-02 10:29
Core Insights - In the first half of 2025, Vatti Co., Ltd. (002035.SZ) strengthened its category operation capabilities and actively promoted a multi-brand strategy, resulting in steady revenue growth across its product lines including gas stoves, steam ovens, and water purifiers [1][2] - The company achieved a revenue of 2.8 billion yuan and a net profit of 272 million yuan during the same period, with its core kitchen appliance business remaining solid [2][4] Multi-Brand Strategy Driving Growth - Vatti's multi-brand strategy, leveraging its three main brands—Vatti, Baide, and Vatti Home—expanded its market influence and covered different market tiers and consumer needs [4][6] - The core kitchen appliance categories, including range hoods, gas stoves, and water heaters, contributed over 80% of the total revenue, with respective revenues of 1.169 billion yuan, 734 million yuan, and 519 million yuan [2][4] Product and Innovation Enhancement - The company focused on enhancing product innovation capabilities, launching new products that align with health and quality demands, which led to an increase in average product prices and overall profit margins [7][11] - Vatti Home achieved a revenue of 92.8 million yuan, marking a year-on-year growth of 29.74%, by developing a comprehensive product line that includes Italian, light classical, and Eastern styles [5][11] Channel Ecosystem Development - Vatti continued to build a diversified channel ecosystem through offline, online, new retail, and engineering channels, achieving a revenue of 1.486 billion yuan from offline channels with a gross margin of 45.89% [6][10] - The online channel strategy focused on enhancing platform penetration and operational efficiency, particularly through content e-commerce on platforms like Douyin [8][10] Product Innovation and Smart Ecosystem - The company emphasized product differentiation and innovation, with a total of 4,690 patents, including 472 new patents added during the reporting period [11][12] - Vatti is integrating AI technology into its products, launching smart kitchen appliances that offer enhanced user experiences through features like remote control and automatic cleaning reminders [14]