Group 1 - The Taiyuan Temple Fair is a significant event for locals during the Spring Festival, held at the Taiyuan Zoo, featuring vibrant decorations and cultural elements related to the Year of the Horse [2][12] - Various traditional performances, such as lion dances and the national intangible cultural heritage of Qingxu Backstick, are highlights of the fair, showcasing the skills and coordination of performers [4][6] - The fair includes interactive experiences for visitors, such as non-heritage craft markets where attendees can engage in traditional arts like sugar painting and clay modeling, enhancing cultural appreciation [8][10] Group 2 - The food offerings at the Taiyuan Temple Fair include local delicacies like sweet potatoes and lamb soup, as well as famous snacks from across the country, contributing to a festive atmosphere [10] - The event runs from the first to the sixteenth day of the lunar new year, with an expected daily attendance of over 50,000 visitors, indicating its popularity and significance in the region [12] - The fair also features activities for children, including a play area and ice entertainment zone, ensuring a family-friendly environment [10]

Core Insights - The "2026 Su Xin Consumption · Lianyungang New Spring Consumption Season Online New Year Goods Festival" will take place from January 31 to February 14, featuring a blend of online and offline activities to create a comprehensive shopping experience for consumers [1] Group 1: Event Structure - The event will unfold in three phases to cater to varying consumer needs: - From January 31 to February 1, 30 merchants will showcase well-known home appliance and furniture brands [2] - From February 2 to 6, a pre-sale phase will introduce food, cultural products, and agricultural products to ignite the festive shopping atmosphere [2] - From February 7 to 14, the main event will launch with 30 offline merchants participating, driving a surge in new year consumption [2] Group 2: Consumer Experience - The offline venue will feature three main functional areas, including 30 exhibition booths showcasing various local specialty products: - "Haizhou Selection" will present high-quality local goods [3] - Local time-honored brands will offer New Year gift boxes, replicating traditional Haizhou flavors [3] - Fresh local agricultural products will be supplied directly from farms to consumers [3] - An interactive experience area and children's play zone will provide entertainment for families [3] - Online, 10 dedicated live streaming rooms will be set up to synchronize offline and online sales, enhancing consumer engagement [3] Group 3: Safety and Management - Multiple local departments will collaborate to ensure the event runs safely and smoothly: - The police will maintain public order and manage traffic [4] - Urban management will oversee city appearance and parking guidance [4] - Market regulation will ensure merchant qualifications and product quality [4] - Fire safety teams will conduct thorough inspections [4] - Medical support and sanitation will be provided on-site [4] - Local businesses, including first-time merchants and quality agricultural producers, have been mobilized to participate, ensuring a high-quality and festive shopping experience [4]