Core Viewpoint - The article discusses the rising trend of using kale as an ingredient in various food products, particularly in dumplings, highlighting its popularity and market potential driven by consumer health consciousness and innovative marketing strategies [5][12][39]. Group 1: Product Launch and Sales Performance - White Elephant launched a seasonal product "Kale and Reed Dumplings," which sold out 31,616 boxes within 18 hours of its release [5][14]. - The product was re-listed on Douyin with 6,688 units sold shortly after [7]. - This is not the first kale product from White Elephant; they previously introduced "Kale Light Noodles" in March, which sold over 70,000 units by the end of October [21][24]. Group 2: Market Trends and Consumer Insights - Multiple brands have incorporated kale into their products, including Hema and Three Squirrels, indicating a broader trend in the market [10][25]. - Kale has gained acceptance among consumers, particularly younger demographics, who are health-conscious and open to trying new ingredients [12][39]. - The popularity of kale has been bolstered by its association with health and wellness, as seen in the success of kale-based drinks from brands like Heytea [12][38]. Group 3: Product Development Strategy - White Elephant's product development is influenced by online consumer discussions, focusing on trending ingredients like kale, cilantro, and other "flow food" [11][12]. - The company aims to create products that resonate with young consumers, emphasizing health and novelty [12][39]. - The choice of kale as a filling is strategic, as it is perceived as a healthy ingredient with a high level of consumer recognition [12][39]. Group 4: Culinary Adaptation and Consumer Acceptance - Kale, traditionally consumed raw, is now being adapted for cooked dishes, such as dumplings, which align better with local culinary preferences [16][18]. - The combination of kale with familiar ingredients like reed adds to the appeal, enhancing texture and flavor [17][18]. - Consumer feedback highlights the refreshing and non-greasy nature of the dumplings, aligning with preferences for lighter vegetarian options [18].

Group 1 - Starbucks is in the final stages of selling a majority stake in its China business, with Carlyle and Boyu Capital as the main bidders, valuing the business at approximately $4 billion [1] - Five private equity firms have submitted binding bids, and Starbucks may retain up to 49% of the stake, indicating its commitment to the Chinese market [1][2] - The total value created by this transaction for Starbucks is expected to exceed $10 billion, including partner investments and future royalties [1] Group 2 - Starbucks has seen an 8% year-on-year revenue growth in China, reaching $790 million for the latest fiscal quarter, marking three consecutive quarters of growth [3] - In comparison, Luckin Coffee reported a 47.1% year-on-year revenue growth to 12.36 billion yuan, significantly outpacing Starbucks [3] - The company is focusing on enhancing its operations in China, indicating potential for further improvement [3]