Core Viewpoint - The company emphasizes the importance of building brand strength and consumer connection during challenging times in the wine industry, advocating for a transformation into a lifestyle that resonates with consumers [1][4]. Group 1: Brand and Product Development - The company is recognized as a significant force in the Chinese wine industry, focusing on the unique characteristics of the Tianshan terroir to create "Chinese flavor" wines [4]. - The company has a commitment to ecological protection and "zero pollution" cultivation methods, ensuring that every bottle of wine reflects the essence of Xinjiang's terroir [5]. - The company has developed a range of innovative products, including dry red, dry white, sweet white, and distilled wines, continuously upgrading quality and individuality over its 28-year history [5]. Group 2: Research and Quality Control - The company has established four national and seven provincial research platforms, contributing to the formulation of national standards and securing 11 authorized patents, which provide scientific and technical support for wine production [6]. - The company believes that maintaining stable product quality and transitioning from quality advantages to brand advantages is essential for realizing the long-term value of wine terroir [7]. Group 3: Market Strategy and Consumer Engagement - The company has conducted extensive research on the Manas small wine region, identifying five grape varieties suitable for local cultivation and producing five mid-to-high-end products through innovative techniques [8]. - The company aims to translate professional value into consumer-friendly language, enhancing brand recognition and cultural confidence in Chinese wine [8]. - The company is addressing the dual trends of "high cost-performance" and "premiumization" by launching affordable wine products and integrating them into diverse lifestyle scenarios [9]. Group 4: Crisis Management and Future Outlook - The wine industry is facing significant challenges, including declining consumer demand and inventory issues, prompting the company to focus on reducing excess capacity and optimizing its product matrix [10]. - The company has shifted its sales strategy towards e-commerce and direct-to-consumer models, resulting in a 4.05% increase in total revenue and a significant rise in online sales by 356.28% in the first half of the year [10]. - The company emphasizes the importance of long-term strategic patience in managing a business that requires a minimum of five years from grape planting to market [11].

00 - 60 /9 / Q 中信尼雅伊犁河谷生态产区 ◎记者 于瑶 葡萄酒不仅是杯中佳酿，更承载着文明交响与风土记忆。中信尼雅凭借着对天山风土的不懈探索，追 寻"中国风味"的特色酿造，成为引领中国葡萄酒产业发展的重要力量。面对行业整体承压，这个28年 的"老品牌"，以"瘦身健体"求解"杯中之困"，用"战略耐心"铸造破局之钥。 "越是寒冬，越要蓄力。"近日，在与上海证券报记者面对面交流时，中信尼雅董事长王毅表示，不仅要 以"静气"涵养品牌与风土表达，更要转化为可感知的生活方式，让消费者开启与葡萄酒的深度共鸣，厚 植未来发展的最大"底气"。 酿好酒也要"酿品牌" 尼雅，原是一个地处塔克拉玛干沙漠腹地的西域古国，两千年前，因精湛的葡萄种植与酿酒技艺闻名于 古丝绸之路，被誉为中国葡萄酒文明的发源地。承载着丝路文明与东方酿造的智慧交融，中信尼雅不断 探寻天山脚下这片土地所赋予葡萄酒的独特品格，努力求索这一古老产区的全面觉醒。 "富含矿物质的砾石沙壤土、2800小时的年日照量、天山冰川融水的灌溉，以及极低的降雨量和显著的 昼夜温差，都为酿造高品质的葡萄酒提供了绝佳禀赋。"王毅说，中信尼雅拥有的新疆天山北麓和伊犁 河谷两 ...

文 | 酒讯 方圆 编辑 | 念祎 "59.4%企业近三年利润持续下滑""20%企业现金流仅能维持≤6个月""45.1%企业面临周转难题"……葡萄酒酒商业绩下 滑、现金流压力、库存积压，这些数字是葡萄酒行业发展困境的具象表达。 酒商的困境在葡萄酒企业身上同样存在。2024年，国产葡萄酒"一哥"张裕公司交出了"20年来最差财报"，期内录得归母 净利润3.05亿元，比2005年还要低，走到了20年来新低。 从时间线上来看，自2012年营收、净利润增速结束长年狂奔"转绿"之后，张裕公司的净利润走入了跌得多、涨得少的惯 性，2013年、2020年、2024年几个特殊节点，跌幅更是达到了38.38%、58.75%、42.68%。威龙股份、莫高股份等业绩 走势也基本遵循这一特征。 | 报告期 | 每股 | 每股收 | | 营业总收入 | | | 净利润 | | 每时 | 是原炭 收益率 | 每股经 营机金 | 第14 | | 股息率 | 首次 | 反射 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- ...