Core Viewpoint - The company emphasizes the importance of building brand strength and consumer connection during challenging times in the wine industry, advocating for a transformation into a lifestyle that resonates with consumers [1][4]. Group 1: Brand and Product Development - The company is recognized as a significant force in the Chinese wine industry, focusing on the unique characteristics of the Tianshan terroir to create "Chinese flavor" wines [4]. - The company has a commitment to ecological protection and "zero pollution" cultivation methods, ensuring that every bottle of wine reflects the essence of Xinjiang's terroir [5]. - The company has developed a range of innovative products, including dry red, dry white, sweet white, and distilled wines, continuously upgrading quality and individuality over its 28-year history [5]. Group 2: Research and Quality Control - The company has established four national and seven provincial research platforms, contributing to the formulation of national standards and securing 11 authorized patents, which provide scientific and technical support for wine production [6]. - The company believes that maintaining stable product quality and transitioning from quality advantages to brand advantages is essential for realizing the long-term value of wine terroir [7]. Group 3: Market Strategy and Consumer Engagement - The company has conducted extensive research on the Manas small wine region, identifying five grape varieties suitable for local cultivation and producing five mid-to-high-end products through innovative techniques [8]. - The company aims to translate professional value into consumer-friendly language, enhancing brand recognition and cultural confidence in Chinese wine [8]. - The company is addressing the dual trends of "high cost-performance" and "premiumization" by launching affordable wine products and integrating them into diverse lifestyle scenarios [9]. Group 4: Crisis Management and Future Outlook - The wine industry is facing significant challenges, including declining consumer demand and inventory issues, prompting the company to focus on reducing excess capacity and optimizing its product matrix [10]. - The company has shifted its sales strategy towards e-commerce and direct-to-consumer models, resulting in a 4.05% increase in total revenue and a significant rise in online sales by 356.28% in the first half of the year [10]. - The company emphasizes the importance of long-term strategic patience in managing a business that requires a minimum of five years from grape planting to market [11].

00 - 60 /9 / Q 中信尼雅伊犁河谷生态产区 ◎记者 于瑶 葡萄酒不仅是杯中佳酿，更承载着文明交响与风土记忆。中信尼雅凭借着对天山风土的不懈探索，追 寻"中国风味"的特色酿造，成为引领中国葡萄酒产业发展的重要力量。面对行业整体承压，这个28年 的"老品牌"，以"瘦身健体"求解"杯中之困"，用"战略耐心"铸造破局之钥。 "越是寒冬，越要蓄力。"近日，在与上海证券报记者面对面交流时，中信尼雅董事长王毅表示，不仅要 以"静气"涵养品牌与风土表达，更要转化为可感知的生活方式，让消费者开启与葡萄酒的深度共鸣，厚 植未来发展的最大"底气"。 酿好酒也要"酿品牌" 尼雅，原是一个地处塔克拉玛干沙漠腹地的西域古国，两千年前，因精湛的葡萄种植与酿酒技艺闻名于 古丝绸之路，被誉为中国葡萄酒文明的发源地。承载着丝路文明与东方酿造的智慧交融，中信尼雅不断 探寻天山脚下这片土地所赋予葡萄酒的独特品格，努力求索这一古老产区的全面觉醒。 "富含矿物质的砾石沙壤土、2800小时的年日照量、天山冰川融水的灌溉，以及极低的降雨量和显著的 昼夜温差，都为酿造高品质的葡萄酒提供了绝佳禀赋。"王毅说，中信尼雅拥有的新疆天山北麓和伊犁 河谷两 ...

Core Viewpoint - Gansu Mogao Industrial Development Co., Ltd. reported a significant decline in revenue and increased losses in the first half of 2025, primarily due to a shrinking domestic wine market and challenges in its biodegradable materials business [1][4]. Company Overview and Financial Indicators - The company achieved operating revenue of CNY 120.82 million in the first half of 2025, a decrease of 25.05% compared to CNY 161.20 million in the same period last year [2][4]. - The total profit for the period was a loss of CNY 32.66 million, compared to a loss of CNY 9.29 million in the previous year, indicating a worsening financial situation [2][4]. - The net assets attributable to shareholders decreased by 3.94% to CNY 777.76 million from CNY 809.62 million at the end of the previous year [2][5]. Main Business Analysis - The wine business generated CNY 9.83 million in revenue, down 30.32% from CNY 43.29 million in the previous year, while the membrane bag business saw an increase of 36.51% to CNY 55.51 million [4]. - The company has implemented a new marketing strategy for its wine products and restructured its sales headquarters to enhance operational efficiency [3][4]. Industry Context - The domestic wine market is experiencing a downturn, with the government promoting the wine industry through various initiatives aimed at increasing production and sales [3]. - The biodegradable materials sector faces intense competition and pricing pressures, impacting the company's profitability in this area [6]. Operational Changes - The company has made significant changes to its organizational structure, including the establishment of a new wine sales headquarters and the integration of the wine division into this new structure [3][4]. - The company is focusing on product innovation, particularly in developing low-alcohol and fruit-flavored wines to meet changing consumer preferences [3][4]. Financial Performance Metrics - Basic earnings per share for the period were -CNY 0.0992, reflecting a decline from -CNY 0.03 in the previous year [2][4]. - The weighted average return on net assets decreased by 2.94 percentage points to -4.01% [2][4].

Core Viewpoint - The planning document outlines the development, protection, and utilization of the Ningxia wine industry, designating a million acres for growth over the next decade [2] Summary by Sections Planning Scope - The planning area spans approximately 5,890 square kilometers, covering four prefecture-level cities and twelve counties, including key regions such as Shizuishan, Wuzhong, and Yinchuan [2] Key Development Areas - The wine grape production will focus on eight designated regions, with a target of 1,006,400 acres of wine grape cultivation by 2035, including 710,000 acres specifically for wine grape planting [5] Regional Development Plans - **Xixia Region**: Current area of 79,000 acres, with plans to expand by 60,900 acres by 2035, focusing on premium wine production and tourism integration [7] - **Yongning Region**: Current area of 213,900 acres, with an additional 47,500 acres planned, emphasizing high-end wine production and a comprehensive wine industry center [9] - **Helan Region**: Current area of 34,000 acres, with plans for 124,300 acres of new development, promoting ecological wine production and health tourism [10] - **Shizuishan Region**: Current area of 11,200 acres, with an expansion of 16,400 acres planned, focusing on enhancing existing vineyards and developing cultural tourism [12] - **Hongshibao Region**: Current area of 55,100 acres, with plans for 70,000 acres of new development, aiming for a blend of cultural and ecological tourism [13] - **Tongxin Region**: Current area of 41,800 acres, with an expansion of 62,100 acres planned, focusing on cultural and creative tourism [14] - **Qingtongxia Region**: Current area of 165,100 acres, with plans for 19,200 acres of new development, integrating cultural and technological elements into wine tourism [15] - **Zhongwei Region**: Current area of 5,900 acres, focusing on enhancing existing vineyards and integrating wine with tourism experiences [16]