据花香蘑菇向媒体证实，相关对话被"掐头去尾"传播。"我只是在读者群做付费意愿调研，看大家更愿意接受保底还是分成，结果就被解读成'腾讯不给稿 费'。" 上述作者在回应媒体采访时如是说道。 日前，针对"腾讯动漫将取消原创漫画保底稿费"的传闻，腾讯动漫日前回应媒体称，"全面取消稿费""数据不好就不给钱"等说法均失实。同时，腾讯动漫表 示，新作上线初期仍会提供固定稿费，直至进入稳定连载阶段后再改为"分成+激励"模式，旨在"让优质内容获得更高回报"。 此前，曾有多张"腾讯动漫头部作者群聊截图"在漫画圈流传，截图中《尸兄》作者七度鱼、《我家大师兄脑子有坑》作者段言、《花香蘑菇》作者花香蘑菇 等讨论"取消保底"一事，引发"平台不再为原创漫画付稿费"的猜测。 公开信息显示，目前腾讯动漫月活约4200万，签约作品超1.2万部，其中进入稳定连载的头部作品占比不足8%。 ...

Core Insights - The article highlights the significant growth and strategic direction of the Chinese online literature platform, Yuewen, under the leadership of CEO Hou Xiaonan, emphasizing the company's ambition to recreate its success globally [2][4][16]. Group 1: Company Growth and Strategy - In 2024, Yuewen added approximately 330,000 new authors and 650,000 novels, generating over 42 billion Chinese characters, showcasing its rapid expansion in content creation [2][5]. - The company aims to establish a global presence by promoting 6,800 online literary works overseas and nurturing 700,000 original works and 460,000 overseas authors [2][16]. - Hou Xiaonan's strategy involves a three-tiered approach: "IP Farm - IP Factory - IP Paradise," which aims to create a commercial ecosystem around IP [3][8]. Group 2: Cultural and Emotional Value of IP - The narrative emphasizes that IP transcends time and age, becoming a universal language for cultural output, driven by emotional consumption [3][4]. - The concept of "consumption as expression" and "IP as identity" is central to the company's vision, suggesting that emotional consumption will drive a trillion-yuan ecosystem [4][10]. Group 3: Financial Performance and Market Impact - Yuewen's revenue reached 8.12 billion yuan in 2024, a 15.8% increase year-on-year, marking the highest level in three years [10]. - The company achieved a 33.5% increase in IP commercialization revenue, totaling 4.09 billion yuan, indicating significant progress in monetizing its IP assets [10][11]. Group 4: IP in Entertainment and Media - In 2024, 16 out of the top 30 dramas in China were produced or based on Yuewen's IP, highlighting its dominance in the entertainment sector [6][10]. - The company has successfully launched several hit series, including "Celebrating More Than a Year" and "The Story of Roses," which have become cultural phenomena [6][17]. Group 5: Globalization and Cultural Exchange - Yuewen's efforts in cultural export are exemplified by the global release of the animated adaptation of "Lord of Mysteries," which has gained significant international traction [13][15]. - The company is actively collaborating with international platforms like Disney and Netflix to promote its content globally, enhancing the visibility of Chinese culture [17][19].

Core Insights - The report highlights the unique values and consumption perspectives of the post-2000 generation, emphasizing their growth alongside the internet and their distinct identity as "independent second-generation" individuals [2][4]. Research Framework and Main Conclusions - The research utilized a multi-layered approach including expert interviews, in-depth discussions, life records, and surveys to understand the post-2000 generation's values and consumption habits [2][3]. Growth Background of the Post-2000 Generation - The social mobility index in China has decreased from the 1990s to the 2000s, indicating a more rigid income structure [10]. - The average savings of the post-2000 generation is approximately 2.26 times that of the post-1990 generation, with post-2000 individuals averaging 1840 yuan compared to 815 yuan for post-1990 individuals [11][12]. - The post-2000 generation has higher family incomes and more opportunities to travel abroad, contributing to their greater financial autonomy [14]. Social Environment - The post-2000 generation experiences a more favorable material life, with a significant increase in savings compared to previous generations [11]. - They are more likely to have a single child, leading to a unique family dynamic where they do not have to share parental resources [18]. Technological Environment - The post-2000 generation's middle school years coincided with the rise of mobile internet and social media, providing them with more access to diverse content compared to the post-1990 generation [16][17]. Educational Environment - The post-2000 generation faces heavier academic burdens, participating in extracurricular activities three times more than the post-1990 generation, which compresses their leisure time [26]. Values of the Post-2000 Generation - The six core values identified include inclusivity, adaptability, equality, realism, self-awareness, and care for their community [27][28]. Consumption Attitudes - The post-2000 generation is willing to pay for their interests and seeks brands that reflect their personal values and beliefs [110][111]. - They prefer domestic brands, believing that they are not inferior to foreign brands, with over half of them stating that foreign brands do not add value [143][144]. - The influence of Key Opinion Leaders (KOLs) is declining, as the post-2000 generation perceives their relationships with fans as increasingly transactional [133][134]. Brand Implications - Brands should focus on integrating dedicated and meaningful narratives that resonate with the interests of the post-2000 generation, while also fostering community engagement [148].