情绪消费崛起，IP 授权行业扩容可期 20251208 中国泛娱乐产业的发展情况如何？ 随着二次元文化普及和核心用户群体规模提升，中国泛娱乐产业呈现强劲增长 势头。2019 至 2024 年的复合年增长率达 11.6%，预计 2027 年市场规模将 突破 2,300 亿元。这推动了以谷子为代表的 IP 周边产品销量快速扩容。例如， 《排球少年》里西谷夕角色的吧唧在二手平台拍卖价甚至高达 7.2 万元一枚， 可见 Z 时代群体对谷子经济的消费热情。 中国 IP 授权行业的发展历程是怎样的？ 中国 IP 授权行业经历了萌芽期、启动期和高速发展期三个阶段： 摘要 中国 IP 授权行业受益于泛娱乐产业的增长，2019 至 2024 年复合年增 长率达 11.6%，预计 2027 年市场规模将突破 2,300 亿元，Z 时代对 IP 周边产品如"谷子"的消费热情高涨，推动市场扩容。 中国 IP 授权行业历经萌芽期、启动期和高速发展期，2023 年中国授权 商品零售额达 137.7 亿美元，跃居全球第四，政府出台多项政策支持行 业发展，包括促进消费和加强知识产权保护。 中国 IP 授权行业产业链由上游 IP 创作、中游运 ...

Group 1 - The core viewpoint of the articles highlights the significant growth and commercialization potential of IP (Intellectual Property) in the cultural industry, particularly through the efforts of companies like Yuewen Group [2][3] - Yuewen Group showcased major IPs such as "Qing Yu Nian," "Quan Zhi Gao Shou," and "Gui Mi Zhi Zhu" at the recent Yangtze River Delta International Cultural Industry Expo, emphasizing its comprehensive development system across various fields including film, animation, games, and merchandise [2] - In 2025, Yuewen's IP continued to perform strongly with multiple successful series, including "Da Feng Da Geng Ren," "Guo Se Fang Hua," and "Fan Ren Xiu Xian Zhuan," achieving both high popularity and critical acclaim [2] Group 2 - The company has launched the "Global Trendy Toy Co-Creation Plan" to accelerate the commercialization of its IP, inviting top artists to enhance IP visualization [2] - In the first half of 2025, the gross merchandise value (GMV) of Yuewen's derivatives surged to 480 million yuan, nearing the total for the entire year of 2024 [2] - Yuewen's WebNovel platform has become a significant source of Chinese cultural products for international markets, with over 10,000 translated works and 500,000 overseas original authors contributing to a dual-directional creative ecosystem [3] Group 3 - Yuewen has successfully exported 1,800 comics, around 80 animations, and over 100 films to international markets, with several works consistently ranking on overseas video platforms [3] - The adaptation of the popular web novel "Gui Mi Zhi Zhu" into an animated series is set to premiere in over 190 countries and regions in the second half of 2025, achieving an IMDb score of 9.3, marking a new benchmark for Chinese IP exports [3]

Core Insights - The "Yuewen Book Garden," a collaborative project by Yuewen Group, Shenzhen Publishing Group, and Shenzhen Broadcasting Group, has officially opened in the Bao'an Central District of Shenzhen, marking the first immersive social experience space in China centered around intellectual property (IP) [1][4]. Group 1: Company Overview - Yuewen Group is a pioneer in the online literature industry and a significant source of IP in the entertainment sector, encompassing well-known brands such as QQ Reading, Qidian Reading, New Classics Media, and Tencent Animation [4]. - The company boasts a robust creator ecosystem and a diverse portfolio of works, covering over 200 content categories and reaching hundreds of millions of users [4]. Group 2: IP Ecosystem - Yuewen Group has successfully produced numerous popular web literature IPs, including "Qing Yu Nian," "Zhui Xu," "Gui Chui Deng," "Quan Zhi Gao Shou," "Dou Luo Da Lu," and "Lang Ya Bang," establishing a comprehensive IP ecosystem that spans literature, animation, film, gaming, and consumer products [4]. Group 3: "Yuewen Book Garden" Features - The "Yuewen Book Garden" aims to provide a diverse and interactive IP experience, featuring offline activities such as author signing events, themed comic exhibitions, and fan meet-ups, creating a cultural social space for young people [4]. - During its opening period, the "Yuewen Book Garden" will host the "Yuewen 10th Anniversary - Classic IP Exhibition" and collaborate with China Resources Modern Services to launch a series of themed pop-up events called "Run Dimension Carnival Season" [4].

Core Points - The article emphasizes the importance of cultural confidence and its role in national rejuvenation, highlighting the need for spiritual guidance and ideological clarity in the pursuit of modernization and national strength [2][18][21] Group 1: Cultural Development and National Identity - The concept of Xi Jinping's cultural thought was formally introduced at the national propaganda and cultural work conference in October 2023, showcasing its significance in the cultural practices of the new era [3] - The construction of a culturally strong nation has made significant progress, as evidenced by the emotional impact of cultural events commemorating historical victories, such as the 80th anniversary of the victory in the Anti-Japanese War [4][5] - The promotion of socialist core values aims to build a cohesive and leading socialist ideology, enhancing the cultural strength of the nation [5][6] Group 2: Cultural Heritage and Innovation - There is a continuous effort to protect cultural heritage, with over 76,700 immovable cultural relics and 1.08 billion movable cultural relics being documented, reflecting the effectiveness of cultural heritage protection work [14] - The integration of traditional culture with modern practices is evident in various regions, where local cultural expressions are being revitalized and adapted to contemporary contexts [15][19] - The rise of cultural confidence is linked to the successful promotion of traditional culture, which is increasingly recognized and celebrated both domestically and internationally [20][21] Group 3: Cultural Communication and Global Influence - The article highlights the importance of international cultural exchange, with initiatives aimed at showcasing Chinese culture globally through various media and events [22][23] - The success of cultural products, such as films and literature, in gaining international recognition demonstrates the growing influence of Chinese culture on the world stage [21][23] - The development of a robust talent pool in the cultural sector is crucial for sustaining and enhancing the quality of cultural output, with numerous training programs and initiatives in place [24][25]

Core Viewpoint - The controversy surrounding the drama "赴山海" (Journey to the Sea) is primarily due to the incorporation of "light comedy" elements, which are seen as incompatible with the original narrative style, leading to a negative overall viewing experience [2][3][5]. Group 1: Impact of Light Comedy - The introduction of light comedy in "赴山海" has been criticized for disrupting the original narrative rhythm and style, which is rooted in themes of chivalry and national duty during the Southern Song Dynasty [3][4]. - The light comedic elements have not enhanced the drama but rather diluted its martial arts essence, resulting in viewer backlash against the creative team's approach [5][6]. - The trend of light comedy in historical dramas has been prevalent since the success of "庆余年" (Joy of Life), which effectively blended modern humor with a historical setting [7][8]. Group 2: Market Trends and Audience Demand - The success of "庆余年" sparked a wave of light comedy adaptations in the drama market, with subsequent series like "赘婿" (The Son-in-Law) continuing this trend [9][10]. - Light comedy has become a ubiquitous element in various genres, appealing to a broad audience due to its accessibility and ability to provide entertainment amidst real-life pressures [12]. - However, the indiscriminate application of light comedy across all genres has raised concerns about its suitability and effectiveness, as not all narratives can accommodate such elements without losing their core essence [14][20]. Group 3: Creative Challenges - Successful integration of light comedy requires careful consideration of narrative pacing, thematic consistency, and character logic, which is often overlooked in recent adaptations [18][20]. - The failure to appropriately blend light comedic elements with the original story can lead to a loss of emotional depth and viewer engagement, as seen in "赴山海" and "折腰" (Bending Waist) [15][17]. - Even previously successful light comedies like "庆余年" faced criticism in their sequels for excessive comedic content that did not align with the overall narrative tone [19].

Core Insights - The series "赴山海" has become a new flow password in the internet space, marking a significant event in the drama market for the second half of 2025 [1] - Despite high initial viewership and popularity, the series has faced criticism regarding its quality, leading to a complex evaluation of the lead actor 成毅's ability to carry a show [3][12] - The phenomenon of "black-red" (negative publicity leading to increased attention) has emerged, indicating that the series' flaws have generated significant online discussion, overshadowing its actual quality [9][11] Group 1: Series Performance and Reception - "赴山海" achieved over 700 million views within 10 days of its release, topping the drama popularity charts for 10 consecutive days [1] - The lead actor 成毅's character has garnered over 200 million views on iQIYI, showcasing his significant role in driving the series' initial success [1] - However, the series has been criticized for its production quality, with common complaints about the plot, pacing, and technical errors, leading to a decline in audience reception [6][11] Group 2: Actor's Market Position and Future Projects - 成毅 is set to star in the upcoming series "两京十五日," indicating that despite the current setback, he continues to secure high-profile projects [3] - The market's perception of an actor's ability to carry a show has become increasingly complex, with traditional metrics of success being challenged [3][18] - The concept of "single-person approval" has emerged, where top actors can secure projects based on their individual influence, reflecting a shift in how projects are evaluated in the industry [20][22] Group 3: Industry Trends and Actor Dynamics - The dual nature of flow (popularity) and its backlash has created a cycle where actors can quickly rise and fall based on a single project's reception [11][12] - The industry is witnessing a trend where both flow actors and established talent must continuously prove their worth, as the market allows for limited mistakes [29] - The emergence of a new generation of actors who can balance both popularity and acting skills is reshaping the competitive landscape, with a focus on diverse roles and strong performances [30]

Core Viewpoint - The article highlights the achievement of Chinese actress Xin Zhilei, who won the Best Actress award at the 82nd Venice International Film Festival for her performance in the film "Day Hanging in the Sky" [1]. Summary by Sections Film and Awards - "Day Hanging in the Sky," directed by Cai Shangjun, features Xin Zhilei alongside Zhang Songwen and Feng Shaofeng, telling a tragic story of former lovers reuniting after many years in a southern city [1]. - Xin Zhilei is the third Chinese actress to win the Best Actress award at the Venice International Film Festival, following Gong Li and Deanie Ip [1]. Personal Achievements - Xin Zhilei expressed her dreams of becoming an international star during her acceptance speech, encouraging young girls to pursue their dreams boldly [1]. - She was born in 1986 in Hegang, Heilongjiang Province, and graduated from the Central Academy of Drama, with notable works including "Embroidered Spring Knife," "Blossoms," "Joy of Life," and "Ruyi's Royal Love in the Palace" [1]. Previous Recognition - In 2016, Xin Zhilei starred in "The Yangtze River" which was the only Chinese film nominated for the main competition at the 66th Berlin International Film Festival [2]. - In 2023, she won the lead actor award at the 32nd Shanghai White Magnolia Drama Performance Arts Award for her solo performance in "Initial Evidence" [2].

Core Viewpoint - The article highlights the achievement of Chinese actress Xin Zhilei, who won the Best Actress award at the 82nd Venice International Film Festival for her performance in the film "Day Hanging in the Sky," marking a significant milestone for Chinese actresses on the international stage [2][4]. Group 1: Xin Zhilei's Career Progression - Xin Zhilei, born in 1986 in Heilongjiang, China, faced a long journey in the entertainment industry, transitioning from minor roles to a leading actress over more than a decade [5][7]. - Her breakthrough came in 2011 with the role of a blind woman in the fantasy drama "Painted Skin," which helped her gain recognition [5]. - A pivotal moment in her career was in 2016 when she starred in "The Yangtze River" which was nominated for the main competition at the 66th Berlin International Film Festival and won the Silver Bear award [5][7]. Group 2: Recent Achievements and Recognition - Xin Zhilei's performance in "Day Hanging in the Sky" was praised for its emotional depth, leading to her winning the Best Actress award at the Venice Film Festival, a recognition that had not been awarded to a Chinese actress since Gong Li in 1992 [2][4]. - She has also gained popularity through various roles in acclaimed films and series, such as "Ruyi's Royal Love in the Palace" and "Joy of Life," which expanded her visibility in the industry [7][9]. - Beyond acting, Xin Zhilei has successfully ventured into theater, earning the Best Actress award at the 32nd Shanghai White Magnolia Drama Performance Arts Awards for her role in the play "Initial Evidence" [9]. Group 3: Fashion and Brand Collaborations - Xin Zhilei's distinctive look and fashion sense have made her a sought-after figure for luxury brands, including Chanel and Montblanc, enhancing her profile in the fashion industry [9]. - Her recent appearance on the cover of Vogue alongside other actresses signifies her rising status and influence in both the film and fashion sectors [5][9].

Core Viewpoint - Chinese actress Xin Zhilei won the Best Actress award at the 82nd Venice International Film Festival for her performance in the film "Day Hanging in the Sky," marking a significant achievement for her career and for Chinese actresses on the international stage [1][3]. Group 1: Award and Recognition - Xin Zhilei received the Best Actress award at the Venice International Film Festival, becoming the second Chinese actress to achieve this honor since Gong Li in 1992 [1]. - The film "Day Hanging in the Sky," directed by Cai Shangjun, explores the emotional dilemmas and fate entanglements of middle-aged individuals and was a contender in the main competition section of the festival [1][3]. Group 2: Career Journey - Xin Zhilei, born in 1986 in Heilongjiang Province, faced a long period of minor roles before gaining recognition in 2011 with her role in the fantasy drama "Painted Skin" [3][4]. - Her career took a significant turn in 2016 when she starred in "The Yangtze River," which was nominated for the main competition at the 66th Berlin International Film Festival and won the Silver Bear award [4]. Group 3: Versatility and Impact - Xin Zhilei has participated in various acclaimed films and popular series, expanding her recognition through diverse roles, including her performances in "Ruyi's Royal Love in the Palace" and "Joy of Life" [6]. - She has also ventured into theater, earning the Best Actress award at the 32nd Shanghai White Magnolia Drama Performance Arts Awards for her role in the Chinese version of "Preliminary Evidence," showcasing her range as an actress [8]. Group 4: Fashion and Future Prospects - Xin Zhilei's distinctive appearance and fashion sense have made her a favored choice for several luxury brands, including Chanel and Montblanc, indicating her influence in the fashion industry [8]. - Critics and industry figures, including Wong Kar-wai, suggest that Xin Zhilei's career is just beginning, with her best years ahead [8].

Group 1 - The article discusses the evolution of online romance literature, particularly focusing on female-centric narratives and their significance in expressing women's desires and experiences [2][11][19] - It highlights the academic efforts to legitimize online literature as a serious field of study, bridging the gap between academia and popular culture [10][11] - The work of Xue Jing, particularly her book "The Powder Empire: Online Romance Novels and Women's Discourse Politics," is emphasized as a critical analysis of the genre's transformation and its underlying themes [2][10][11] Group 2 - The article notes that early online romance novels often mirrored traditional narratives, but contemporary works have shifted to explore complex themes of power dynamics and personal desires [15][17][19] - It points out that the portrayal of male characters has evolved from idealized figures to more flawed representations, reflecting a deeper understanding of women's aspirations and societal roles [17][18][24] - The concept of "love as a tool" is introduced, suggesting that romantic relationships in these narratives often serve as a means for women to explore their own identities and desires [21][25][26] Group 3 - The article discusses the emergence of "love for women" literature, which emphasizes female values and experiences, and the dynamics between readers and authors in this context [48][49] - It addresses the societal implications of female empowerment through literature, highlighting the importance of creating a supportive community among women [56][57] - The narrative also touches on the broader themes of power and identity, suggesting that the exploration of female experiences in literature reflects ongoing societal changes and challenges [40][41][42]