21世纪经济报道记者贺泓源，实习生刘瑾睿、李晴 北京报道 未来，像《甄嬛传》这样的"大热剧"可能会越来越多，因为广电总局对古装剧的限制相对放开了。 此前，视频平台上线古装、玄幻等类型剧集，有着一定数量限制。 而近期，广电总局印发实施若干举措，被业内统称为"广电21条"。其中就明确，"不严格限制古装剧数 量"。 条例一出，影视行业"喜大普奔"，多家影视股涨停。 今天，我们就来聊下，"广电21条"对市场的影响 。 大家好，我是小贺，欢迎收看本期消费参考。 登顶中国影视剧流量之王的，依旧是古装剧。像云合数据正片有效播放破250亿名单中，有且只有《三 生三世十里桃花》《知否知否应是绿肥红瘦》两部古装剧集。 此外，《延禧攻略》成为中国影视剧出海标杆，该剧登顶2018年谷歌年度电视节目热搜榜。 新政提出的古装剧调控灵活化，就是支持中国影视业的明确信号。 其二，"广电21条"提到，电视剧将适当放开40集上限。这一政策也为优质长剧打开空间。 像《甄嬛传》高达76集，40集的时候华妃才刚被"斗倒"，离甄嬛变身钮祜禄·甄嬛还很远很远。正是细 致的故事细节，才让《甄嬛传》如此经典。 首先，我们来聊下，"广电21条"落地，是如何利好 ...

未来，像《甄嬛传》这样的"大热剧"可能会越来越多，因为广电总局对古装剧的限制相对放开 了。 此前，视频平台上线古装、玄幻等类型剧集，有着一定数量限制。 而近期，广电总局印发实施若干举措，被业内统称为"广电21条"。其中就明确，"不严格限制 古装剧数量"。 条例一出，影视行业"喜大普奔"，多家影视股涨停。 今天，我们就来聊下，"广电21条"对市场的影响 。 首先，我们来聊下，"广电21条"落地，是如何利好市场化创作的。 其一，我们都知道，古装剧对中国影视业是至关重要。 像《甄嬛传》长红十几年，直到现在都还在养活出品方乐视。 登顶中国影视剧流量之王的，依旧是古装剧。像云合数据正片有效播放破250亿名单中，有且 只有《三生三世十里桃花》《知否知否应是绿肥红瘦》两部古装剧集。 此外，《延禧攻略》成为中国影视剧出海标杆，该剧登顶2018年谷歌年度电视节目热搜榜。 新政提出的古装剧调控灵活化，就是支持中国影视业的明确信号。 其二，"广电21条"提到，电视剧将适当放开40集上限。 这一政策也为优质长剧打开空间。 像《甄嬛传》高达76集，40集的时候华妃才刚被"斗倒"，离甄嬛变身钮祜禄·甄嬛还很远很 远。正是细致的故事细节， ...

Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry by relaxing restrictions on historical dramas, potentially leading to an increase in high-quality productions like "Empresses in the Palace" [2][3][10]. Group 1: Impact of "21 Regulations" - The NRTA's new regulations indicate a flexible approach to the control of historical dramas, which is a clear signal of support for the Chinese film and television industry [10]. - The regulations allow for the lifting of the 40-episode limit on dramas, creating opportunities for longer, high-quality series [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][14]. Group 2: Market Reactions and Financial Implications - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - iQIYI reported a year-on-year revenue decline of 11% to 6.628 billion yuan, with a net loss of 133.7 million yuan, highlighting the financial struggles within the industry [15]. - Tencent Video also saw a decrease in paid subscribers, losing 3 million to a total of 114 million, reflecting the financial challenges faced by major players [16]. Group 3: Future Prospects - The potential for more popular dramas akin to "Empresses in the Palace" is anticipated, as the relaxed regulations may lead to the creation of more engaging content [12][23]. - Companies like Yuewen Group, which owns popular IPs, expect to see an increase in film and television projects following the new regulations [13]. - Despite the positive outlook, the ability to produce high-quality works remains crucial, as audience preferences continue to evolve [21].

Group 1 - The core viewpoint of the article highlights the significant stock price increase of the company, with a rise of 20.15% on August 18, reaching HKD 44.96 per share and a trading volume of HKD 936 million [1] - The company, Yuewen Group, focuses on building a Chinese IP universe that includes various digital entertainment forms such as literature, animation, film, and games, with well-known brands like QQ Reading and Qidian Chinese Network under its umbrella [1] - Yuewen Group has successfully adapted popular IPs such as "Qing Yu Nian," "Gui Chui Deng," "Dou Luo Da Lu," "Quan Zhi Gao Shou," and "Zhui Xu" into various media formats [1] Group 2 - As of the mid-year report in 2025, Yuewen Group reported total revenue of HKD 3.191 billion and a net profit of HKD 850 million [2] - On August 16, Guohai Securities maintained a "Buy" rating for the company, setting a target price of HKD 43 [3]

Core Insights - The Chinese online literature market is experiencing accelerated growth, with a projected revenue of 49.55 billion yuan in 2024, marking a year-on-year increase of 29.37% and achieving accelerated growth for three consecutive years [1] - The number of adaptations of online literature IP reached 83,250 last year, reflecting a year-on-year growth of 14.55% [1] - The online literature IP adaptation market is transitioning from explosive growth to a more rational development phase [1][4] Group 1: Market Dynamics - The online literature IP adaptation market is expected to reach 298.56 billion yuan by the end of 2024, representing a year-on-year growth of 14.61%, which is six times the size of the online literature market itself [7] - The rise of micro-dramas has significantly increased the demand for adaptations, with over 1,600 new micro-drama adaptation licenses granted last year, a year-on-year increase of 81% [15] - The number of online literature authors has surpassed 30 million, with a total of 4,165.1 million works, indicating a rich and diverse content ecosystem [15] Group 2: IP Development Strategies - The trend of "one fish, multiple eats" is prevalent, with IP being developed across literature, film, comics, and games, leading to greater commercial potential [7] - Major platforms are increasingly focusing on high-quality IP acquisition and storage, with platforms like Youku, iQIYI, and Tencent Video prioritizing top-tier adaptations [9] - The adaptation landscape is diversifying, with platforms exploring less conventional genres such as sci-fi and non-romantic narratives, indicating a shift in content preferences [9] Group 3: Platform Strategies - The online literature platforms are evolving into differentiated entities, with over 200 platforms in total, where the top 20 account for 90% of the market share [16] - Platforms like Tomato Novel and Seven Cats are focusing on short drama adaptations, with Tomato Novel's adaptation "I Help the Mute CEO with Therapy" achieving over 3 billion views [16] - The integration of various content forms, including short dramas and interactive media, is becoming a standard practice among platforms [12][18] Group 4: International Expansion - The overseas online literature market reached 5.07 billion yuan last year, with 460,000 overseas authors and over 352 million users globally [23] - Platforms are not only cultivating overseas user habits but also selling domestic IP rights to foreign platforms, indicating a growing trend of international collaboration [23] - The emergence of new platforms and authors is reshaping the competitive landscape, with platforms like Xiaohongshu and LOFTER gaining traction [27]

Digital Development Overview - As of June 2025, China's internet user base is projected to reach 1.123 billion, with an internet penetration rate of 79.7% and a total of 4.55 million 5G base stations [1] - The report highlights the stable growth of basic resources and the continuous enhancement of information infrastructure, contributing to high-quality development in the information and communication industry [1] Internet Accessibility - The rural internet user base has reached 322 million, with a penetration rate of 69.2%, indicating a narrowing gap between urban and rural internet access [2] - The elderly population (60 years and above) has 16.1 million internet users, achieving a penetration rate of 52.0%, facilitated by user-friendly mobile applications [2] Artificial Intelligence Growth - The application of generative artificial intelligence is expanding, with 80.9% of users utilizing AI products for answering questions [3][4] - The AI industry in China is expected to exceed 700 billion yuan in 2024, maintaining a growth rate of over 20% annually [4] - China has become the largest holder of AI patents globally, accounting for 60% of the total [4] Digital Entertainment Expansion - The digital entertainment sector is increasingly exporting Chinese cultural products, with the online literature market expected to exceed 5 billion yuan in 2024 and overseas users surpassing 35 million [5][6] - In the first half of this year, 25 games generated 11.6 billion yuan in overseas revenue, indicating new growth opportunities for online gaming exports [6]

Core Viewpoint - The article critiques the portrayal of female characters in the drama "The Age of Tempering," highlighting the tension between the concept of independence and the reality of emotional dependence within a patriarchal narrative structure [2][3][6]. Group 1: Female Characterization - The drama features female characters who are economically independent but emotionally dependent, leading to a critique of their supposed independence [3][5][6]. - The character 崔冰冰 exemplifies the struggle between career ambitions and emotional sacrifices, often compromising her own needs for the male protagonist [4][5][9]. - The portrayal of women as "tools" in the narrative serves to reinforce traditional gender roles, where their independence is superficial and ultimately serves male character development [7][8][10]. Group 2: Narrative Structure - The narrative structure of "The Age of Tempering" centers around male characters, with female roles primarily serving to support the male protagonist's journey [7][8][10]. - The article compares this with "female-centric" narratives, suggesting that while female characters in such stories may appear empowered, they often replicate male power dynamics [10][11]. - The lack of depth in female character arcs leads to a failure in portraying genuine independence, as their stories are often overshadowed by male narratives [15][16]. Group 3: Societal Reflection - The article reflects on societal expectations of women, where balancing career and family is seen as a measure of independence, yet this often masks deeper emotional struggles [5][14][16]. - The portrayal of women in the drama is criticized for being unrealistic and catering to male fantasies, rather than presenting authentic female experiences [14][16]. - The article calls for a shift in storytelling that allows for more nuanced and complete representations of female characters, emphasizing their individuality and emotional complexity [15][16].

Core Insights - The article highlights the significant growth and strategic direction of the Chinese online literature platform, Yuewen, under the leadership of CEO Hou Xiaonan, emphasizing the company's ambition to recreate its success globally [2][4][16]. Group 1: Company Growth and Strategy - In 2024, Yuewen added approximately 330,000 new authors and 650,000 novels, generating over 42 billion Chinese characters, showcasing its rapid expansion in content creation [2][5]. - The company aims to establish a global presence by promoting 6,800 online literary works overseas and nurturing 700,000 original works and 460,000 overseas authors [2][16]. - Hou Xiaonan's strategy involves a three-tiered approach: "IP Farm - IP Factory - IP Paradise," which aims to create a commercial ecosystem around IP [3][8]. Group 2: Cultural and Emotional Value of IP - The narrative emphasizes that IP transcends time and age, becoming a universal language for cultural output, driven by emotional consumption [3][4]. - The concept of "consumption as expression" and "IP as identity" is central to the company's vision, suggesting that emotional consumption will drive a trillion-yuan ecosystem [4][10]. Group 3: Financial Performance and Market Impact - Yuewen's revenue reached 8.12 billion yuan in 2024, a 15.8% increase year-on-year, marking the highest level in three years [10]. - The company achieved a 33.5% increase in IP commercialization revenue, totaling 4.09 billion yuan, indicating significant progress in monetizing its IP assets [10][11]. Group 4: IP in Entertainment and Media - In 2024, 16 out of the top 30 dramas in China were produced or based on Yuewen's IP, highlighting its dominance in the entertainment sector [6][10]. - The company has successfully launched several hit series, including "Celebrating More Than a Year" and "The Story of Roses," which have become cultural phenomena [6][17]. Group 5: Globalization and Cultural Exchange - Yuewen's efforts in cultural export are exemplified by the global release of the animated adaptation of "Lord of Mysteries," which has gained significant international traction [13][15]. - The company is actively collaborating with international platforms like Disney and Netflix to promote its content globally, enhancing the visibility of Chinese culture [17][19].

Group 1 - The media conference held by the China Television Production Industry Association, along with major video platforms like Youku, Tencent Video, and iQIYI, focused on the issue of copyright infringement in the film and television industry, coinciding with the "Sword Net 2025" initiative aimed at combating online infringement of audiovisual works [1] - A landmark case was highlighted where Youku and iQIYI jointly sued for short video infringement, resulting in a court ruling for compensation of 800,000 yuan, marking the first instance of these two platforms collaborating as plaintiffs [1] - In another significant case, a short video platform was ordered to pay 30 million yuan for infringing on the rights of iQIYI regarding the series "Kuang Biao," which is one of the highest compensation amounts awarded in similar domestic cases [1] - A man was criminally detained for setting up over a hundred illegal piracy websites, illegally collecting unauthorized film and television works, with illegal earnings amounting to several hundred thousand yuan [1] - A second-instance court ruling found a short video platform liable for severe infringement of the series "Qing Yu Nian," imposing punitive damages of 9.64 million yuan, which is a rare application of punitive compensation in such cases [1] Group 2 - In a notable case involving Tencent, a federal court in Texas ruled in favor of Tencent against an infringement case involving an Android TV box, awarding a total of 84.75 million USD (approximately 616 million yuan), with "Chang Xiang Si" alone receiving 11.7 million USD (approximately 85.27 million yuan), marking the highest compensation awarded to a domestic company in overseas video rights protection [2]

Core Insights - Tencent has established an executive committee for its online video business unit (OVBUEC), consisting of Sun Zhonghuai, Wang Juan, and Ma Yankun, to oversee major business and management decisions [2] - The management upgrade reflects Tencent Video's strong performance, with a focus on enhancing content quality and operational efficiency, as evidenced by the launch of several successful shows and a paid membership count of 117 million by Q1 2025 [2] - The company aims to leverage new technologies, including AI, to explore potential opportunities and further enhance content influence [2] Management Changes - Sun Zhonghuai has been promoted to Chairman of the online video BU, while Wang Juan and Ma Yankun have been appointed as Co-Presidents, also taking on roles as Chief Content Officer (CCO) and Chief Operating Officer (COO) respectively [2] - The establishment of the AI Film Expression Studio indicates Tencent's commitment to integrating AI into its content strategy [3] - The former overseas business center has been upgraded to the overseas business department, signaling a focus on international market development [3] Strategic Focus - Tencent is set to increase investments in content quality, overseas market expansion, and AI technology applications to support sustained growth in its online video business [3]