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阅文CEO侯晓楠:IP新消费浪潮下的阅文样本
Sou Hu Cai Jing· 2025-07-11 10:10
如今,情绪价值主导的全新叙事,让IP超越时间、年龄的限制成为可能。IP产业正在升级之中,产品设计从功能满足转向情感共振,叙事载体突破单一媒 介束缚,本土IP加速全球化渗透。在当下文娱产业的全球化浪潮中,IP正在成为文化输出的通用语言。 "从农场到工厂,从工厂到乐园,从中国到全球。"这几乎是侯晓楠IP全产业链运营及全球运营的三部曲。侯晓楠一直相信,IP是撬动消费的超级变量。在 他看来,消费即表达,IP即身份,情感消费将驱动千亿生态圈。打通内容-体验-商业的链路,IP将成为深入年轻圈层的通行证。 侯晓楠是阅文IP宇宙的"织网者"。仅2024这一年的时间里,阅文就新增了约33万名作家、65万本小说,以及420亿中文字符。此外,全网霸屏TOP30的剧 集中,每两部就有一部是来自阅文出品或阅文IP。今年年初,侯晓楠提出"在海外再造一个阅文",这更标志着新赛点的临近。 侯晓楠于2020年4月加入阅文,担任阅文集团总裁,随后于2023年5月出任阅文集团首席执行官兼总裁。五年来,这位北航计算机系出身、兼具产品经理敏 锐与创业者魄力的CEO,将阅文锻造成"IP宇宙的织网者",以"IP农场-IP工厂-IP乐园"三阶战略,让中国故 ...
已有超40部影片锁定暑期档;端午节假期全国口岸日均出入境人员将达215万人次丨消费早参
Mei Ri Jing Ji Xin Wen· 2025-05-28 23:57
Group 1: Film Industry - Over 40 films have been scheduled for the summer release, covering various genres such as history, suspense, action, comedy, and animation, indicating a vibrant film market [1] - The summer box office performance is expected to directly impact the financial results of film companies, with the release of quality films likely to boost revenue for the entire film industry chain [1] Group 2: Tourism and Hospitality - Shanghai Lego Resort has officially started selling day tickets and hotel packages, marking the final phase before its opening on July 5, with standard tickets priced at 549 yuan and discounted tickets for children and seniors at 439 yuan [3] - The anticipated opening of the resort is expected to stimulate local economic growth by activating the consumption chain related to tourism, including hotels and dining [3] - During the Dragon Boat Festival, an estimated 2.15 million people are expected to cross national borders daily, reflecting a 12.2% increase from last year, which will benefit airlines and related businesses [4] Group 3: Digital Content and Membership - Tencent's AI assistant "Tencent Yuanbao" has integrated with WeChat Reading and Qidian Reading, enhancing content search capabilities and potentially increasing user engagement and revenue from paid reading services [5] - Marriott Bonvoy and Meituan have launched a joint membership program, leveraging their large member bases to enhance user retention and drive growth in hotel bookings and dining services [6][7]
腾讯元宝,再放大招!
Zhong Guo Ji Jin Bao· 2025-05-28 06:57
【导读】腾讯元宝上线新功能,一键打通微信读书与起点读书 中国基金报记者张舟 5月28日午间,腾讯元宝官方账号宣布重磅功能更新:即日起腾讯元宝和微信读书、起点读书正式打通了。 几乎同一时间,腾讯公司公关总监张军发文确认了此消息,并称腾讯元宝打通微信读书和起点读书后,搜 索可以直接跳转阅读。 据腾讯元宝官方介绍,腾讯元宝打通微信读书和起点读书后,元宝回答里的书名处,会出现下划线,点击 后就可以跳转到微信读书或起点读书,方便用户了解书籍信息、添加到书单,或直接开始阅读。 中国基金报记者查询发现,早在三周前发布的2.18.0版本更新说明中,腾讯元宝已预告类似功能。 彼时版本更新日志显示,腾讯元宝回答新增支持优质书籍推荐,支持跳转微信读书、起点读书,支持个性 化指令库,构建垂直领域AI专家,精准匹配多元场景的提问需求,支持用自然语言生成Mermaid和UML流 程图渲染。 腾讯元宝加速融入腾讯生态 今年以来,腾讯元宝融入腾讯生态的步伐显著提速,旨在为用户提供更顺手的AI体验。 3月13日,腾讯元宝宣布与腾讯文档正式打通,用户可以直接上传腾讯文档到腾讯元宝,让AI辅助总结、提 炼要点,也能一键导出腾讯元宝对话到腾讯文档, ...
腾讯元宝宣布与微信读书、起点读书实现打通
news flash· 2025-05-28 04:03
金十数据5月28日讯,5月28日,腾讯元宝宣布与微信读书、起点读书实现打通。今后,元宝回答中的书 名处将出现下划线,点击后,可以跳转到微信读书或起点读书,方便用户了解书籍信息、添加到书单或 直接开始阅读。目前,这项功能已经在腾讯元宝的手机版、电脑版和网页版上线。 腾讯元宝宣布与微信读书、起点读书实现打通 ...