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现在是最需要X剧场的时候
3 6 Ke· 2026-01-10 07:52
我们为什么想沉浸式地看一场好剧?我们生活在固定的时间空间里,而好剧会打开一扇窗口,让我们可以暂时进入别人的精神世界。这不仅意味着感同身 受,也意味着用另一个人的眼光看世界。它是高风、吴飞飞、曲梦这些人物眼中的世界,也是李路(《人之初》导演/总制片人)、陈宇(《人之初》原 著/编剧)这些创作者眼中的世界。 在这个短剧来势汹汹、长剧争相短剧化、同时长短剧都开始爆款欠奉的时节,我们反复追问长剧的特殊性与不可替代性究竟在哪里。最终发现,谜底只能 在谜面上。这个问题,只能由具体的长剧和具体的观剧感受来回答。 看《人之初》第一集时,我觉得这是典型的叙事创新精品罪案剧,具有较强的内向性和深度解读空间;看《人之初》第二集时,我觉得它像一度风靡的豪 门悬疑韩剧,狗血、迅疾、好看;看到《人之初》第六集时,我惊觉其在前期埋藏的很多线索开始共同推进,久违地找回了当年看《人民的名义》的紧 张;而当看到结局处,我才真正把故事的主题和标题对应上,人之初,是善恶、是血缘、是母亲,伟大的女性引领我们上升。 如果说腾讯视频X剧场的"一剧一格"是每部剧都具有独特性,那么《人之初》就是每一集都在拆开新的盲盒。其疑问不止是表层的谁是谁的孩子、谁杀了 ...
长剧时代的终结
36氪未来消费· 2025-03-04 11:36
Core Viewpoint - The article discusses the recent rumors surrounding Youku's policy on drama series, clarifying that the platform is not mandating a strict limit of 12 episodes but is instead addressing the issue of "watered-down" dramas that have proliferated in the industry [2][3]. Industry Trends - The rise of short dramas is significantly impacting long video platforms, as they compete for viewers' attention and alter audience expectations regarding narrative pacing [4][5]. - Long video platforms are responding by creating short drama channels and reducing the number of episodes in their long dramas to maintain competitiveness [6]. Changes in Content Strategy - Platforms like Tencent Video are adopting a strategy to limit the number of episodes in their series, with Tencent's X Theater maintaining a cap of 20 episodes [6]. - The abandonment rate for the first five episodes of long dramas is reported to be 50%, with completion rates only at 20%-30%, prompting a shift towards shorter, more engaging content [6]. Data Insights - In 2024, the total number of new domestic drama episodes is reported to be 7,610, a 14% decrease year-on-year, with an average of 28.1 episodes per series, down by 0.8 episodes [7]. - The proportion of series with 21 to 28 episodes has increased by 8 percentage points, indicating a trend towards mid-length dramas [7]. Case Studies - Successful adaptations of short drama techniques into long dramas, such as "墨雨云间," have shown positive market feedback, highlighting the effectiveness of concise storytelling [6]. - Notable examples of successful short dramas include iQIYI's "隐秘的角落" with 12 episodes and Tencent Video's "我的阿勒泰" with 8 episodes, both achieving high acclaim and commercial success [6].