在全球汽车产业经历百年未有之大变局的今天，中国市场已成为智能电动化浪潮的中心。消费趋 势如何演变？本土化研发走向何方？安全与创新如何平衡？高端品牌的价值核心又该如何重塑？ 近日，第一财经总编辑杨宇东在北京独家对话全球顶级汽车品牌的掌门人——梅赛德斯-奔驰集团 董事会主席、首席执行官康林松。在这场题为《静水深流：汽车业的中国命题与世界答案》的对谈 中，两位嘉宾从消费趋势、智能辅助驾驶、本土研发到品牌价值，展开了一场深度碰撞。 本土研发战略升级： 从"服务中国"到"赋能全球" 康林松强调，从被动安全到主动安全，从辅助驾驶到有条件自动驾驶，安全的内涵在演进，但我们的 承诺从未改变。 消费新格局： 康林松开宗明义："中国不仅是全球最大的汽车市场 ， 也是 我 们全球最大的市场。"他特别指出，中 国已成为多款旗舰车型的全球第一大市场。 而更值得关注的是，其在华发展战略已从早期的"中国研发，服务中国"，升级为"中国研发，服务中 国，赋能全球"。康林松举例说，在中国研发的后排娱乐系统，已应用于全球市场的旗舰轿车；针对中国 复杂路况开发的自动泊车技术，也正反向输出至全球。 "我们坚持'人才在哪里，就在哪里深耕'，"康林松表示 ...

Core Viewpoint - Zongmu Technology has entered judicial reorganization, highlighting the challenges faced by the autonomous driving industry despite its previously high valuation and investment influx [1][3][6] Company Summary - Zongmu Technology, founded in 2013, has a registered capital of approximately 96.32 million RMB and focuses on the design, production, and sales of automotive electronic software and hardware [1][2] - The company has experienced significant financial losses, with net losses of 434 million RMB, 588 million RMB, and 564 million RMB from 2021 to 2023, respectively [6][8] - Zongmu's attempts to go public have failed multiple times, including a withdrawal of its IPO application in 2023, which has exacerbated its financial difficulties [6][8] Industry Summary - The autonomous driving sector has seen a decline in investment enthusiasm due to slow technological implementation and lack of profitability, leading to a "capital winter" [3][4][11] - Many companies in the industry, including Zongmu, are facing a "high investment, low output" cycle, with significant losses reported across the sector [6][10] - The shift towards in-house development by major automotive manufacturers has reduced the market for technology suppliers like Zongmu, leading to a decrease in orders and revenue [11][13] - Despite the challenges, the long-term market potential for autonomous driving remains significant, with projections suggesting a market size exceeding 500 billion USD by 2030 in China [17]