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视频丨探馆进博会 解锁品质生活+“中西合璧”创意
Yang Shi Xin Wen Ke Hu Duan· 2025-11-10 06:37
0:00 总台央视记者 孙艳:打乒乓球,打篮球,这里不是体育场,而是消费品展区的户外运动专区,当然你也可以来这里体验一把冰雪运动,你看这就是一个滑 雪运动体验机。戴上VR眼镜,脚下的滑板开始震动,瞬间有种在雪场上飞驰的错觉,这里不仅能体验滑雪运动的快乐,还能买到专业的冰雪装备,真正 把"运动乐趣"搬到了展会里。 不仅首次设立"进博体育公园",今年进博会还首次设置宠物主题展示区:"它博萌爪航站楼",为消费者展现未来养宠方式的全新可能。 在第八届进博会上,不仅有首发新品,还首次设立一些能玩、能互动的新鲜展区。现在,就跟我们的记者一起去探馆进博会。 从健康体育生活到宠物经济再到绿色低碳消费,每一步都有新惊喜,近百项全球首发的新品,把"品质生活"具象成了能摸、能玩、能体验的真实场景。 八年同行 进博全勤生的"中国心" 在进博会的消费品展区,有众多"进博全勤生"连续八届参展,他们携各自的国民品牌亮相,并将中国文化元素融入产品,用真诚续写与中国市场的双向奔 赴。 总台央视记者 孙艳:有人说来这里看看连空气里都透着"毛茸茸的快乐",这就是消费品展的宠物经济专区,很多新产品让养宠人大开眼界,比如你看现在 连宠物上厕所都有高科 ...
竞逐新消费:先品类后品牌
Jing Ji Guan Cha Wang· 2025-06-08 03:42
Group 1 - The article discusses the importance of building a unified consumer market in China, emphasizing the government's ongoing commitment to this initiative since 2021 [2][3] - The author highlights the shift in Guangdong's economic model from export and investment-driven to consumption-driven, suggesting that this transition is crucial for sustainable growth [2] - The article introduces the concept of exploring representative entrepreneurs in the Pearl River Delta region to understand their contributions to consumer market development [3] Group 2 - The article features Shenzhen Qianhai Homan Technology Co., Ltd., which has achieved impressive growth, reaching an annual sales figure of approximately 400 million yuan in 2023 [4] - Homan's success is attributed to the rapid development of China's pet market, driven by younger generations who are increasingly adopting pets as family members [4][5] - The company focuses on combining technology and emotional value in its products, addressing real user pain points to capture a leading position in the trillion-yuan pet market [4][6] Group 3 - Homan's product development is driven by a commitment to quality and innovation, with a focus on creating unique, high-quality products rather than competing solely on price [6][7] - The founder, Liu Kun, emphasizes the importance of understanding market needs and creating new demand through innovative product categories [8][9] - Homan's brand strategy includes leveraging social media and community-driven marketing to build brand loyalty and awareness [10][11] Group 4 - Homan has successfully developed a range of products, including smart drying machines and automatic cat litter boxes, addressing traditional pain points in pet care [12] - The company anticipates continued growth in the pet economy, with plans to expand its product offerings to include dog-related products and smart home integrations [12] - Liu Kun believes that the brand's understanding of consumer needs and lifestyle is key to its success, as evidenced by high consumer loyalty and anticipation for new product launches [11][12] Group 5 - The article discusses the broader implications of brand building in the consumer market, highlighting the need for brands to create new market demands and emotional connections with consumers [14][16] - Liu Kun advocates for stronger intellectual property protection to foster innovation and brand development within the industry [15] - The article concludes with a call for a shift in policy focus towards supporting consumer-side innovation and brand building, which is essential for the transformation of China's economy [16][17]