钛媒体注：本文来自微信公众号中国企业家杂志（ID：iceo-com-cn），钛媒体经授权发 布。 12月6~7日，由《中国企业家》杂志社主办的2025（第二十三届）影响力企业家年会（原中国企业领袖 年会）在北京召开。在7日上午"我的窄门"未来之星企业主题演讲环节中，自如董事长、CEO熊林分享 了他的创业心路。 自如是2018年"未来之星"入选企业，公司于2011年创立。过去14年来，熊林带领这家企业一路成长为涵 盖买卖、租赁、智能家装、家庭服务等全链条的全球化资产管理平台，以高品质居住服务穿越行业周 期，成为城市居住领域标杆。 以下为熊林演讲核心要点： 1. 有时候我们做企业，区别它窄不窄或宽不宽，主要取决于你要去哪里。如果这扇门通 向的是一片大海，可能眼前这个门就显得太"窄"了。 2. 我们一路狂奔，用10年做到了100万间房的规模，这个管理量级已经是世界第一。感觉 似乎有一扇特别宽的门一直给你开着，而你在这条路上撒腿狂奔。当然，过程并非一 蹴而就。 3. 企业的发展源于对"门后世界"的理解与想象。所以，选对门，走好路，明确目的地， 三个要素缺一不可。 4. 在住房租赁这片大海级的巨量市场里，自如始终坚持选 ...

Core Insights - The rental market is transitioning from "wild growth" to institutional management with the implementation of the Housing Rental Regulations, yet there is a paradox where overall rents are declining while tenants struggle to find satisfactory housing [1] Group 1: Market Dynamics - The rental market is experiencing a structural transformation, moving from a "heavy management" model to a "light management" model, where platforms focus on soft decoration and maintenance rather than full renovations [2] - Average rental prices in 50 cities decreased by 1.37% year-on-year in the first half of 2025, indicating a shrinking profit margin for platforms relying on rental price differentials [2] - The trend of "de-platforming" is emerging, with landlords opting to rent directly rather than through platforms, as the number of personal rental listings in 55 cities reached 618,000 in July 2025, a 12.19% increase year-on-year [4] Group 2: Service Quality and Regulation - The new regulations impose stricter requirements on individual landlords, including the need for dedicated management personnel and accurate property information, raising the industry's entry barriers [6] - The focus is shifting from scale to service quality, with future profitability relying on aspects such as maintenance response times and tenant satisfaction [6] - The rental market's cooling does not indicate a lack of demand but rather a necessary update in operational models, emphasizing the importance of service in retaining tenants [8]