钛媒体注：本文来自微信公众号中国企业家杂志（ID：iceo-com-cn），钛媒体经授权发 布。 12月6~7日，由《中国企业家》杂志社主办的2025（第二十三届）影响力企业家年会（原中国企业领袖 年会）在北京召开。在7日上午"我的窄门"未来之星企业主题演讲环节中，自如董事长、CEO熊林分享 了他的创业心路。 自如是2018年"未来之星"入选企业，公司于2011年创立。过去14年来，熊林带领这家企业一路成长为涵 盖买卖、租赁、智能家装、家庭服务等全链条的全球化资产管理平台，以高品质居住服务穿越行业周 期，成为城市居住领域标杆。 以下为熊林演讲核心要点： 1. 有时候我们做企业，区别它窄不窄或宽不宽，主要取决于你要去哪里。如果这扇门通 向的是一片大海，可能眼前这个门就显得太"窄"了。 2. 我们一路狂奔，用10年做到了100万间房的规模，这个管理量级已经是世界第一。感觉 似乎有一扇特别宽的门一直给你开着，而你在这条路上撒腿狂奔。当然，过程并非一 蹴而就。 3. 企业的发展源于对"门后世界"的理解与想象。所以，选对门，走好路，明确目的地， 三个要素缺一不可。 4. 在住房租赁这片大海级的巨量市场里，自如始终坚持选 ...

Core Insights - The article discusses the evolution of the Chinese rental market through the lens of the company Ziroom, highlighting its innovative business model and strategic shifts over the years [2][5][6]. Group 1: Historical Context and Initial Innovations - In 2011, a group of Chinese entrepreneurs, including Ziroom's founder Xiong Lin, traveled to Japan and the U.S. to learn from established markets, aiming to transform the fragmented rental market in China [2][3]. - The initial model focused on productizing individual rental units, moving from a C2C to a C2B2C model, which aimed to bring transparency to a previously opaque market [2][4]. Group 2: Key Strategies and Operational Changes - Ziroom's core actions centered on three areas: product enhancement, service provision, and technology integration, which collectively improved rental efficiency and user experience [4]. - The company transitioned from a "peace of mind rental" model to a "gain rental" model in 2021, treating each property as a hotel to optimize asset management and rental strategies [5][6][16]. Group 3: Market Adaptation and Resilience - Following the market downturn post-2021, many rental companies failed, but Ziroom's early transition allowed it to survive and thrive, with over 70% of its properties now under the gain rental model [6][27]. - The shift to gain rental was seen as a necessary evolution, allowing for shared risk and reward between the company and property owners, thus enhancing market stability [27][28]. Group 4: Future Outlook and Industry Impact - Ziroom aims to redefine the rental market's underlying logic by promoting a sustainable and long-term asset management approach, which is increasingly accepted by property owners [27][28]. - The company emphasizes the importance of creating value for both landlords and tenants, ensuring a balanced and efficient rental ecosystem [23][24].

Core Viewpoint - The article discusses the evolution of the Chinese rental housing market, focusing on the transformation initiated by the company Ziroom, which shifted from a traditional rental model to an asset management approach, significantly changing the industry's underlying logic [1][6][24]. Group 1: Market Background and Initial Challenges - In 2011, a group of Chinese entrepreneurs, including Ziroom's founder, sought to learn from mature rental markets in Japan and the U.S. to innovate in China's rental sector [1][2]. - The rental market was primarily in a C2C phase, with high operational costs and inefficiencies due to the fragmented nature of individual landlords and tenants [2][3]. - Ziroom aimed to transform this market by productizing rental properties and enhancing transparency, which was initially met with skepticism from industry peers [2][3]. Group 2: Key Innovations and Business Model - Ziroom focused on three core areas: product standardization, service enhancement, and technology integration, which collectively improved rental efficiency and tenant experience [4][5]. - The company introduced a new rental model that allowed for the leasing of individual rooms rather than entire units, catering to diverse tenant needs and significantly increasing property utilization [4][5]. - By leveraging technology, Ziroom optimized the matching process between tenants and available properties, moving the rental experience closer to that of booking a hotel [5][22]. Group 3: Transition to Asset Management - In 2021, Ziroom transitioned to an "incremental rental" model, positioning itself as an asset management company rather than just a rental service provider [7][24]. - This shift was driven by the need for a more sustainable business model in response to market changes and increased competition, allowing for shared risk and reward with property owners [10][35]. - The new model has seen over 70% of Ziroom's properties switch to this asset management approach, demonstrating resilience in a challenging market environment [10][38]. Group 4: Long-term Vision and Industry Impact - Ziroom's evolution reflects a broader trend in the real estate sector, emphasizing the importance of understanding both tenant and landlord needs to create value [21][22]. - The company aims to redefine the rental market by providing high-quality living experiences through professional management and continuous property maintenance [26][39]. - Ziroom's journey illustrates the potential for innovation in the rental market, setting a new standard for professionalized housing rental services in China [8][39].

Core Viewpoint - The article discusses a recent incident involving a couple in Guangzhou who were asked to vacate their rented room due to a violation of the rental agreement after the birth of their child, highlighting the tension between contractual obligations and human considerations in rental agreements [2][4][11]. Summary by Sections Incident Overview - A couple rented a room in Guangzhou through a platform and faced eviction after the birth of their child, as the landlord claimed they violated the rental agreement by exceeding the allowed number of occupants [5][7]. - The rental contract specified a maximum of two occupants per room and prohibited minors, which the couple violated by having a child [8][12]. Platform's Response - The rental platform stated that they had provided multiple solutions to the couple, including a no-fault termination of the lease, but the couple refused to accept these options [2][9]. - The platform emphasized the need to balance the living experience of the couple with that of other tenants, leading to the decision to terminate the lease after failed negotiations [2][11]. Legal and Social Context - The rental agreement's restrictions are rooted in local regulations aimed at preventing overcrowding and ensuring safety, with specific guidelines on minimum living space per person [12][14]. - The article raises questions about the balance between contractual obligations and the humane treatment of tenants, especially in cases involving childbirth and family dynamics [11][15]. Broader Implications - The incident reflects broader issues in the rental market, including discrimination against certain demographics such as the elderly and families with children, which can exacerbate housing challenges [14][16]. - Suggestions for policy improvements include creating more inclusive rental agreements and developing public housing initiatives to support families and vulnerable populations [15][16].