2011、2021两次创新模式，两次创造不可能，最终成为行业转型样本。 2011年夏天，一批中国企业家飞往了日本、美国。 他们来自刚刚创造了交易额破纪录的房地产行业，此次把目光投向起步更早、容量更大的日、美市场， 目的是向当地品牌企业前辈，学习可参考的市场成熟路径。 这些人中，包括正在链家筹备新业务的熊林。 2011年之前，住房租赁市场还处于C2C阶段：中介只负责撮合交易，房东只想把房子整租出去。熊林计 划投身租住领域，将分散在市场上的个人出租房源"产品化"，组团队、成立机构去跟个人房东"拿房 子"，然后做产品化改造，配备服务，把C2C变成C2B2C模式，把当时处于灰色地带的市场透明化。 美国同行回答他："你们这个模式不可能成功"，从几千个小区的上万名个人业主手中拿房、改造、拆 分、出租，分散的房源和租客会形成非常高的人力、维护、管理成本。 "他们可能对这个市场不太了解，对我们这个团队也不太了解。"熊林和创始团队决定坚持自己的判断。 当时，住房租赁市场供需两端进入史上最快的"增量扩张"期。熊林判断，这个高活跃度、增长潜力巨大 的市场，"并没有被大多数的商业机构定位成一个模式，或者值得去做的领域，大家都还在传统 ...

2011年夏天，一批中国企业家飞往了日本、美国。 他们来自刚刚创造了交易额破纪录的房地产行业，此次把目光投向起步更早、容量更大的日、美市场，目的是向当地品牌企业前辈，学习可参考的市场成 熟路径。 "他们可能对这个市场不太了解，对我们这个团队也不太了解。"熊林和创始团队决定坚持自己的判断。 当时，住房租赁市场供需两端进入史上最快的"增量扩张"期。熊林判断，这个高活跃度、增长潜力巨大的市场，"并没有被大多数的商业机构定位成一个 模式，或者值得去做的领域，大家都还在传统房地产开发逻辑里。" 从美国回来几个月后，这个平台正式上线了第一批房源，并敲定了品牌名字：自如。中国长租行业的新纪元自此开启。 自如将核心动作聚焦在三个方面： 一是产品，将原本分散、按整套出租的房源，以间套形式释放出来，并对房源进行统一改造、标配家具家电，更好适配单人到情侣及小家庭等主流租房人 群，大幅提升房源利用效率。 二是服务，提供保洁、维修等租期服务，实现租住品质的可控与稳定，让"租到好房"从概率事件变为可预期的结果。 三是科技，一方面将房源信息全面线上化，提升看房体验和效率，另一方面通过大数据与算法优化供需匹配链路，让租客需求与房源特征精准对 ...

Core Viewpoint - The article discusses a recent incident involving a couple in Guangzhou who were asked to vacate their rented room due to a violation of the rental agreement after the birth of their child, highlighting the tension between contractual obligations and human considerations in rental agreements [2][4][11]. Summary by Sections Incident Overview - A couple rented a room in Guangzhou through a platform and faced eviction after the birth of their child, as the landlord claimed they violated the rental agreement by exceeding the allowed number of occupants [5][7]. - The rental contract specified a maximum of two occupants per room and prohibited minors, which the couple violated by having a child [8][12]. Platform's Response - The rental platform stated that they had provided multiple solutions to the couple, including a no-fault termination of the lease, but the couple refused to accept these options [2][9]. - The platform emphasized the need to balance the living experience of the couple with that of other tenants, leading to the decision to terminate the lease after failed negotiations [2][11]. Legal and Social Context - The rental agreement's restrictions are rooted in local regulations aimed at preventing overcrowding and ensuring safety, with specific guidelines on minimum living space per person [12][14]. - The article raises questions about the balance between contractual obligations and the humane treatment of tenants, especially in cases involving childbirth and family dynamics [11][15]. Broader Implications - The incident reflects broader issues in the rental market, including discrimination against certain demographics such as the elderly and families with children, which can exacerbate housing challenges [14][16]. - Suggestions for policy improvements include creating more inclusive rental agreements and developing public housing initiatives to support families and vulnerable populations [15][16].