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东方甄选(1797.HK):经营回归正轨 关注GMV边际变化及会员体系培育进展
Ge Long Hui· 2025-08-27 07:55
Core Viewpoint - Oriental Selection reported a significant decline in net revenue and profit for the fiscal year 2025, but showed signs of recovery in its core business after adjusting for one-time expenses related to the "With Huixing" sale [1] Group 1: Financial Performance - For the fiscal year 2025, the total net revenue from continuing operations was 4.4 billion yuan, a year-on-year decrease of 32.7% [1] - The net profit from continuing operations was 6.19 million yuan, down 97.5% year-on-year, but showed a recovery from losses in the first half of the fiscal year [1] - Excluding one-time expenses, the net profit from continuing operations was 140 million yuan, representing a year-on-year growth of 30% [1] Group 2: Business Strategy and Growth - The company's self-operated product expansion strategy has taken shape, becoming a core growth engine, with self-operated product GMV reaching approximately 3.81 billion yuan, accounting for 43.8% of total GMV [2] - The self-operated product revenue was about 3.5 billion yuan, making up 80% of total revenue, with a significant increase in the number of self-operated products launched [2] - The gross margin improved from 25.9% in fiscal year 2024 to 32.0% in fiscal year 2025, an increase of 6 percentage points [2] Group 3: APP Development and Membership Growth - The company's self-owned APP channel achieved steady growth, with APP revenue of approximately 1.1 billion yuan, a year-on-year increase of 22%, accounting for 25% of total revenue [3] - The GMV from the APP channel increased from 16.3% in fiscal year 2024 to 28.8% in fiscal year 2025 [3] - The number of paid APP members reached 264,000, a year-on-year growth of 33%, with high user satisfaction at 98.7% [3]