本报记者 梁傲男 据交通运输部消息，10月1日至10月8日，累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人 次，同比增长6.2%。业内人士认为，结合官方及多平台数据来看，受多元需求和优质新型供给驱动， 文旅融合为假日消费持续注入新动能。 "夜游经济"的蓬勃发展进一步延展了旅游体验的时空边界。"双节"期间，携程平台夜游搜索热度环比增 长超200%。在石家庄，荣国府、宁荣街推出"红楼梦中人"沉浸夜游，通过快闪、剧本游与舞剧表演， 让游客实现"日游正定城，夜观红楼梦"的完整体验。上海浦东美术馆、南京博物院等场馆的夜间场次热 度同比上涨超5倍；无锡拈花湾、重庆欢乐谷的无人机与烟花秀带动景区热度同比增长超30%。全国举 办的300多场大型灯光秀，共同构筑了夜游作为目的地核心吸引力的地位。 美团旅行相关负责人表示，"文旅+百业"正带火更多旅游目的地。夜游等新模式的兴起，不仅能吸引游 客"多住一晚"，还能驱动目的地旅游、餐饮、休闲玩乐等供给全面升级。 携程研究院高级研究员沈佳旎表示，今年"双节"假期反映出旅游消费的核心转向"体验"，游客不局限 于"到达"目的地，而是渴望"融入"。这种由表及里的需求变迁正是 ...

中新社南京10月7日电 (记者 朱晓颖)到访省际交界处"一程多游"，奔赴边陲小城反向寻秋……今年 国庆节、中秋节叠加造就的"双节"假期激发多元玩法，中国年轻人沉浸式"串游"走红。 假期旅游的时间和效率尤为重要，"既要又要还要"为年轻人所看重。相较此前一度爆火的"特种兵 旅游"，强度更低，但能在一次旅途中感受多地韵味、多种风情的省际交界游、国门游、边境游开始走 红。 融合了云南、贵州、四川三地的风土人情、自然景观的昭通；地处湖南、广东、广西交界，以喀斯 特地貌、古镇闻名的贺州等地均迎来大批游客。相关旅游平台显示，中国省际交界城市的旅游订单量同 比增长58%，沪苏浙"包邮区"游客贡献颇多。 超长假期激发文物游、考古游、观星游、高空游等多重玩法。美团旅行统计，这个长假，北边的漠 河、南边的角尾乡、西边的乌恰县、东边的抚远市，均有"00后"踏足。从奔赴旷野、草原、森林、大 海，与大自然对齐"颗粒度"，到感受少数民族妆造和习俗、体验非物质文化遗产，再到在边陲小城不出 国门品味异国风情，均受到年轻人欢迎。 "打卡"式旅游正逐步让位于沉浸式度假。携程研究院高级研究员沈佳旎认为，追求情绪价值、热衷 探索小众目的地，反映出年轻 ...

2025年10月1日，国庆、中秋假期首日，全国文旅市场迎来开门红。据交通运输部消息，预计10月1日客 流或超3.4亿人次，再现历史峰值。旅游平台预定数据同样亮眼，长线游订单、定制游订单纷纷上涨， 折射出人们对深度旅游的强烈期待。据上海旅游大数据监测，国庆、中秋假期第一天，上海市共接待游 客358.47万人次，同比增长18.50%。 在8天长假加持下，中长线出行需求集中释放。同时，农文旅商体展深度融合，非遗市集与科技光影秀 等创新场景层出不穷，形成沉浸式消费新生态。跨境游市场同样火热，预计日均出入境旅客将突破200 万人次。 预计18.7亿人次自驾：自由行受年轻游客欢迎 据交通运输部分析和预测，国庆、中秋8天假期，全社会跨区域人员流动量将达到23.6亿人次，平均每 天大概2.95亿人次，比去年同期增长3.2%左右。 其中，自驾仍然是中秋、国庆假期出行的主要方式。预计自驾出行将达到18.7亿人次，占出行总量的八 成左右。中长距离出行显著增加，深度化定制游受到消费者欢迎。 "我更愿意逛逛本地市场、学做地道菜，或是跟着手艺人体验非遗。"即将开启云南定制行程的游客李先 生对上海证券报记者表示，网红景点、餐厅甚至拍照姿势 ...

Core Insights - The cultural and tourism industry in China is experiencing robust growth, becoming a significant driver of domestic demand and economic empowerment, with projected revenue of 19.14 trillion yuan in 2024, a 37.7% increase from 2020 [1] - The industry is shifting from a traditional "ticket economy" to a more resilient and dynamic "comprehensive consumption economy" through deep integration with various sectors [1] Industry Development - The cultural industry has reached a new level of development during the "14th Five-Year Plan," with total assets amounting to 34.4 trillion yuan and revenue exceeding 19 trillion yuan in 2024, alongside a profit total of 1.77 trillion yuan [2] - New cultural business models are emerging, with new cultural sectors generating 5.9 trillion yuan in revenue, accounting for over 40% of the entire cultural industry, reflecting an 88% increase since 2020 and an average annual growth rate of around 17% [2] Economic Impact - The release of consumer potential is evident, with 21,000 related benefit activities held in 2024, distributing 2.3 billion yuan in consumer vouchers, which stimulated over 140 billion yuan in consumption [3] - The total cultural trade reached 1.4 trillion yuan in 2024, with over 370 billion yuan attributed to digital, networked, and intelligent cultural trade, representing more than a quarter of the total [3] Integration and Synergy - The deep integration of culture and tourism is a key focus during the "14th Five-Year Plan," creating significant spillover and multiplier effects, with over 60% of cross-city concert attendees contributing to related sectors like transportation and hospitality [4] - Cultural heritage is being monetized effectively, with nearly 1.5 billion visitors to museums in 2024, highlighting the economic potential of cultural tourism [4] Future Directions - The Ministry of Culture and Tourism aims to enhance the integration of culture and tourism at broader and higher levels, leveraging the spillover effects to better empower economic and social development [8] - Continued emphasis on cultural creativity, technological innovation, and industry integration is expected to drive high-quality development in the cultural sector, meeting diverse cultural needs [8]

新京报讯(记者姜慧梓)9月29日，国新办举行"高质量完成'十四五'规划"新闻发布会，中央宣传部副部 长、文化和旅游部部长孙业礼介绍，演唱会、音乐节等跨城观演率超60%。 孙业礼表示，文旅融合也带动了与其他产业的融合，比如文化、旅游与科技的融合，催生出了基于新科 技的文旅产品，互动性、沉浸式体验感强，很受游客的喜爱。 孙业礼表示，"跟着演出去旅行"已经成为新风尚，不少人特别是年轻人"为了一场演出奔赴一座城市"， 这已经成为常态。"有人做了统计，演唱会、音乐节等大型的演出，跨城的观演率超过60%。"孙业礼 说。 "文物游""非遗游""考古游""博物馆游"等也持续升温，2024年全国博物馆接待观众接近15亿人次，再创 历史新高，中国传统非遗如广东的"英歌舞"、福建的"簪花围"，还有安徽的"鱼灯"等吸引众多游客。 ...

北京商报讯（记者 卢扬 程靓）9月29日，在国务院新闻办公室举行的"高质量完成'十四五'规划"系列主 题新闻发布会上，中央宣传部副部长、文化和旅游部部长孙业礼表示，文化和旅游融合发展最直观的效 果，就是推动新型业态层出不穷、消费场景迭代升级，让文化和旅游的产品、服务更加丰富、更加多 样，更好地满足了人民群众对美好生活的期待。比如，这几年，"跟着演出去旅行"已经成为了新风尚， 不少人特别是年轻人"为了一场演出奔赴一座城市"，这已经成为常态了。据统计，演唱会、音乐节等大 型的演出，跨城的观演率超过60%。再比如，"文物游""非遗游""考古游""博物馆游"这些年也是持续升 温，人们在旅途中，除了看山、看水、看风景之外，更希望体验美、体验文化、体验风土人情。2024年 全国博物馆接待的观众接近15亿人次、再创历史新高；像广东的"英歌舞"、福建的"簪花围"，还有安徽 的"鱼灯"，吸引众多的游客感受非遗的魅力。文化、旅游融合，也带动了与其他产业的融合，像文化、 旅游与科技的融合，催生了很多新的产品，基于新科技的许多文旅产品，互动性强，沉浸式体验感也 强，很受游客的喜爱。 ...

Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]

Group 1 - The core viewpoint of the articles emphasizes the deep integration of culture and tourism as a significant driver for economic growth and the development of new industries [2][5][9] - Data indicates that from January to July 2023, the number of tourists and tourism spending in Huzhong District, Daxing'anling, increased by 32% year-on-year, showcasing the potential of cultural tourism [1] - In Jiangsu, monitored cultural tourism venues received 192 million visitors during the summer, with total consumer spending reaching 84.37 billion yuan, reflecting a year-on-year growth of 7.6% and 7.19% respectively [1] Group 2 - The report presented to the National People's Congress highlights the cultural and tourism sectors' contributions to GDP, with cultural industries valued at 5.95 trillion yuan (4.59% of GDP) and tourism at 5.48 trillion yuan (4.24% of GDP) in 2023 [3] - The report outlines the need for improved high-quality product supply in the cultural tourism sector and proposes measures for further integration [2][6] - The anticipated domestic travel for 2024 is projected at 5.615 billion trips, with total spending of 5.75 trillion yuan, indicating a robust growth trajectory for the industry [3] Group 3 - The report emphasizes the importance of cultural resource activation and the development of new tourism products, such as "cultural heritage tourism" and "archaeological tourism" [4][6] - It also highlights the need for enhancing the cultural connotation of tourism, integrating cultural elements into tourism infrastructure, and promoting a variety of tourism experiences [4][6] - The report identifies existing challenges, including insufficient interaction between culture and tourism, over-commercialization, and inadequate public services and infrastructure [6][7] Group 4 - The integration of culture and tourism is seen as a way to stimulate various sectors, including commerce, manufacturing, agriculture, and transportation, under the concept of "Cultural Tourism + Industries" [9][11] - The rise of new tourism consumption trends, such as experiential and local culture-focused tourism, is noted as a response to changing consumer preferences [9][11] - The report mentions the phenomenon of "Su Chao," which reflects the public's desire for improved living standards and highlights the potential of the sports industry in driving economic growth [10]