近期，在"文化出海"指引下，白酒企业主动突围，积极拓展海外市场、开辟新的增量空间。舍得酒业抢抓出海窗口期，加速全球化布局，并将东南亚作为其 国际化的重点市场，打造高质量发展的新增长极。 继加拿大站、法国站后，舍得老酒节分别于7月31日、8月3日在新加坡、马来西亚陆续开展。活动以慈善拍卖、老酒品鉴等形式，深度触达本地核心圈层消 费者，助推提升品牌的影响力与市场渗透力。 期间，来自新加坡、马来西亚的各界人士及海外经销商代表受邀出席活动。复星、舍得酒业高管团队与各界嘉宾齐聚一堂，共同见证这一盛事。 老酒节IP相继落地东南亚国家，舍得酒业夯实全球版图的重要高地 舍得老酒节IP为何"双击"东南亚市场？这背后有着深刻的战略考量。 平安证券研究报告显示，2024年，白酒出口金额同比增速16.61%，其中东南亚市场贡献10.60亿元，依托区域经济增长、人口红利及消费升级趋势，东南亚 有望成为白酒全球化重要增长极。其中，新加坡、马来西亚作为区域经济文化中心，华人众多、购买力强，成为酒企布局的关键地。 马来西亚国家旅游局副局长 李泰康 活动现场，马来西亚国家旅游局副局长李泰康高度赞扬舍得酒业在中马文化交流与慈善领域的贡献。他表示 ...

Core Viewpoint - The article highlights the strategic initiatives and developments in Suining, China, aimed at enhancing its cultural tourism and sports integration, with a focus on attracting visitors and boosting local economy through various events and projects [6][7][12]. Group 1: Event and Tourism Development - The "Cycling Fun Tour Conference" and the "Sichuan Suining Guanyin Lake Bicycle Open" were launched, marking significant events in the local tourism calendar [2]. - Suining has seen an influx of over 100,000 external tourists in the past two years, generating more than 50 million yuan in consumption [7]. - Various high-profile events, including concerts and sports competitions, have attracted over 61,000 attendees and generated approximately 138 million yuan in consumption in the first half of the year [11][12]. Group 2: Strategic Partnerships and Projects - A strategic cooperation agreement was signed between Huayi Brothers Media, Suining Cultural and Sports Tourism Development Group, and Sichuan Yanyi Industrial Media, focusing on film production and cultural tourism development [7]. - The "Guanyin Lake Future Water World" project is set to be developed with a total investment of 10 billion yuan, aiming to enhance the commercial and economic value of the area [14]. Group 3: Unique Cultural Resources - Suining boasts unique cultural tourism resources such as Guanyin Lake, the Chinese Dead Sea, and Shede Old Wine, which are seen as key assets for differentiating the local tourism industry [8]. - The Chinese Dead Sea is developing wellness projects centered around salt therapy, enhancing its appeal beyond traditional tourism [10]. Group 4: Infrastructure and Service Improvement - The city is focused on optimizing its tourism infrastructure, including transportation networks and hospitality services, to improve the overall visitor experience [17]. - Suining is implementing a comprehensive service quality enhancement strategy, leveraging technology to ensure efficient and warm service across all aspects of tourism [17]. Group 5: Future Goals and Economic Impact - By 2027, Suining aims to achieve a total tourism expenditure of 30 billion yuan, with ongoing efforts to enhance the integration of cultural, tourism, and sports sectors [6]. - The city plans to develop 92 major projects with a total investment of 48.119 billion yuan, aiming to stimulate economic growth and attract more visitors [15].