2025年12月，国内老年用品企业足力健正式发布两项重要标准——企业标准足力健《艾灸鞋》与团 体标准《艾灸鞋》。这一举措不仅标志着足力健在老年养生鞋领域的产品线拓展取得关键进展，为整个 老年用品市场的健康有序发展提供了重要遵循。截至2025年 12月，足力健已累计参与34项标准的制定 与修订工作，包含国家标准4个、轻工行业标准1个、团体标准共计14个、企业标准15个，形成了涵盖国 家标准、轻工行业标准、团体标准、企业标准的多层次标准矩阵。 作为始终秉持"老人需要什么，足力健就做什么"核心初心的企业，足力健此次布局艾灸鞋品类，源 于对老年群体核心需求的深度洞察与精准响应。近年来，老年群体对健康养生的需求持续升级，兼具保 暖功能与传统养生理念的足部产品逐渐成为市场新热点。但长期以来，艾灸鞋市场缺乏统一的技术规范 与质量标准，既影响消费者体验，也制约了行业的可持续发展。正是基于这一市场痛点，足力健启动艾 灸鞋研发项目，将需求挖掘与标准构建同步推进，确保产品从诞生之初就具备合规性与高品质。 在足力健的发展理念中，产品品质的保障不仅依赖于生产环节的严格把控，更需要完善的标准体系 作为支撑。此次发布的两项标准，从不同维度 ...

Core Viewpoint - The development of mugwort products in Nanyang, Henan, has created a significant industry, capturing 70% of the national market share, and providing local employment opportunities while leveraging local resources [1]. Group 1: Company Overview - Nanyang Yaoyibao Mugwort Products Co., Ltd. was established in March 2011, focusing on the production of traditional mugwort products and has grown from a small workshop to a comprehensive enterprise with annual sales exceeding 2 billion yuan [5][8]. - The company employs a large number of local villagers, contributing to the community's economic development and providing job opportunities for over 3,000 people [8]. Group 2: Product Development and Innovation - The company has expanded its product line to over 120 varieties, including traditional and modern applications of mugwort, such as smokeless moxibustion packs and beauty products, integrating traditional practices into contemporary lifestyles [9]. - Yaoyibao has established a rigorous quality control system, ensuring the use of high-quality raw materials by setting up 32 collection and storage bases across five provinces [9]. Group 3: Market Strategy and Growth - The company has adopted a multi-faceted growth strategy, focusing on brand building, research and development, and setting industry standards, which has allowed it to maintain a competitive edge in a rapidly growing market [9][10]. - The founder, Cha Hongfu, emphasizes integrity in business practices, refusing to compromise on quality, and has built a reputation for reliability and trustworthiness in the industry [10]. Group 4: Community Impact and Employment - The company has implemented a model of "enterprise + cooperative + farmer," which has not only created jobs but also encouraged local farmers to engage in e-commerce, enhancing their income [7]. - Employees report high job satisfaction, with wages during peak seasons reaching over 10,000 yuan per month, and the company provides various benefits, fostering a supportive work environment [8]. Group 5: Future Aspirations - The company aims to expand its market reach globally, promoting the health benefits of Chinese mugwort and establishing itself as a leader in the industry [12].