艾草是宝贵的中药材，发展艾草制品既能就地取材，又能就近解决就业。我们一方面要发展技术密集型 产业，另一方面也要发展就业容量大的劳动密集型产业，把就业岗位和增值收益更多留给农民。 □ 本报记者集体采写 ——2021年5月12日，习近平总书记来到河南南阳药益宝艾草制品有限公司，察看生产车间和产品展示 时强调 伏牛山南、汉水之阳，河南南阳古城静卧其中。东汉末年，战乱频仍、疫疾肆虐，南阳人张仲景总结前 人经验，著成《伤寒杂病论》，被尊为"医圣"。如今，"方书之祖"中造福人间的小小艾草，已在南阳撑 起了一个市场份额占全国七成的百亿产业。"医圣"故里，亦嬗变为闻名遐迩的"艾草之乡"。 2021年5月，习近平总书记走进南阳药益宝艾草制品有限公司（以下简称"药益宝"），深入车间考察调 研，了解当地依托艾草资源优势，发展特色产业，带动群众就业等情况。 转眼四个春秋过去了，2025年初冬，循着一缕艾草香，记者走进药益宝厂区，车间里，浓郁却不呛人的 艾草香瞬间包裹周身：一侧，工人们将打包好的干艾草送入现代化粉碎设备；另一侧，自动化生产线正 将艾绒卷制成紧实的艾条。旁边展厅里，肩颈宝、艾叶坐垫、驱蚊香囊、艾叶精油……种类繁多的艾制 ...

Core Insights - The trend of IP consumption is becoming mainstream, with LABUBU, Hello Kitty, and emerging players like WAKUKU utilizing fashion industry marketing strategies to engage a broader audience [1][3][37] - LABUBU's popularity surged due to its association with celebrities and social media, leading to significant demand and discussions around its scarcity and value [4][5][12] - The marketing approach focuses on creating buzz around single products, which poses risks related to market volatility and sustainability of the IP's value [37][38] Group 1: LABUBU's Rise - LABUBU has gained global attention, with its products frequently featured by celebrities, leading to a significant increase in demand and discussions about its scarcity [1][4][5] - The brand's marketing strategy leverages social media and celebrity endorsements, creating a strong emotional connection with consumers [3][29] - The success of LABUBU is attributed to its unique design and the collectible nature of its products, which enhances its perceived value in the market [6][12] Group 2: Market Dynamics - The IP market is expected to reach new heights by 2025, driven by consumer acceptance and recognition of IP consumption as a form of emotional spending [3][39] - The rapid growth of LABUBU has led to increased interest from other companies in the toy and entertainment sectors, indicating a broader trend in the industry [3][39] - The marketing strategies employed by LABUBU and similar brands are being quickly adopted by new entrants in the market, such as WAKUKU, which has also seen rapid popularity due to celebrity endorsements [31][32] Group 3: Risks and Challenges - The focus on single product marketing can lead to volatility in demand and pricing, making it challenging to maintain a stable market for IPs [37][38] - The potential for market saturation and the risk of losing consumer interest if the novelty wears off are significant concerns for brands relying heavily on hype [37][38] - Companies are urged to balance short-term gains with long-term sustainability to avoid the pitfalls of becoming a fleeting trend [38][39]