(新春走基层)艾香飘新春 滨州"文创工坊"赋能乡村振兴 中新网山东阳信2月14日电(梁犇 孙倩)新春将至，鲁北平原年味渐浓，在滨州市阳信县的翟王镇"艾如一 家"文创共富工坊(以下简称"工坊")，陈年艾叶碾制出的清苦香气与年味交融。工人们正将艾绒填入一个 个生肖马香囊中，针脚落下，香囊便立体成型，如蓄势待发的骏马昂首挺立，承载着"一马当先"的新春 期许。 "这是我们手工制作的春节文创产品，融入了传统文化元素。"作为工坊负责人，山东省纯德堂艾绒制品 有限公司总经理周新星介绍，这款香囊填充了本地优质艾绒和多种中草药，搭配如意、祥云、铜钱等传 统元素进行装饰，贴合新春氛围，自今年1月中旬上市以来，销量近5000单。此前工坊推出的"牛转钱 坤""万事顺梨"等香囊，也因寓意吉祥，受到市场欢迎。 "艾叶作为传统中药材，广为人知，但其实要制成好的艾叶产品并不容易。"周新星说，要摘取艾叶晒 干，于阴凉处陈放3年以上，方为上佳，这些干燥的艾叶经过反复捶打与筛分，逐渐化作绵软如絮的艾 绒。周新星随手碾开一把艾绒说，"三斤艾叶才能出一斤好绒，它们正是艾条的核心原料"。 随着产业不断成熟，翟王镇的艾草产品正走向更广阔的市场。"我们生产 ...

Core Viewpoint - Zhangbei Aiye Health Technology Co., Ltd. is leveraging the unique advantages of local mugwort cultivation to create a comprehensive industry chain that includes planting, processing, health care, and cultural tourism, thereby driving rural revitalization and empowering the health industry [1] Group 1: Natural Advantages - Zhangbei County's unique climate, characterized by high altitude and abundant sunlight, contributes to the superior quality of local "Tianlu Xiaoye" mugwort, which has thicker leaves and higher concentrations of essential oils and active ingredients [2][3] - The wild mugwort from Zhangbei exhibits richer lipid-soluble components and higher antioxidant and antibacterial properties compared to southern varieties, with a fluff yield of 23.3% and medicinal value 3-5 times greater than that of other regions [2] Group 2: Supply Chain and Economic Impact - The company has established over 20 fixed and 15 temporary collection points, creating a "company + farmers + base" supply model that benefits local farmers, allowing them to earn between 150-300 yuan per day during the 40-day harvesting period [3][4] - The economic benefits from mugwort harvesting provide significant additional income for over 5,000 local residents, enhancing their livelihoods [3] Group 3: Processing and Product Development - Zhangbei Aiye is the largest mugwort processing enterprise north of the Yellow River, utilizing custom equipment for high-precision and low-pollution processing, producing pure mugwort fluff through five meticulous steps [4] - The company aims to utilize every part of the mugwort plant, creating a circular economy by developing various products, including foot bath bags and fillings for pillows and cushions [4][5] Group 4: Product Innovation and Quality Assurance - The product range includes traditional items like mugwort sticks and innovative products such as AI smart moxibustion capsules, which cater to diverse consumer health needs [5][6] - The company emphasizes quality control, guided by a sixth-generation imperial physician, ensuring that all products meet high standards and adhere to traditional medicinal practices [6] Group 5: Cultural Integration and Internationalization - Zhangbei Aiye is integrating cultural tourism with health services, offering educational experiences and products that promote traditional Chinese medicine and mugwort culture [7][8] - The company is actively promoting the internationalization of Chinese mugwort culture through partnerships and events, aiming to make quality moxibustion accessible to a broader audience [8] Group 6: Business Growth and Future Goals - Over five years, the company has transformed from a raw material supplier to a full industry chain operator, producing over 5,000 tons of various mugwort products annually, valued at 200 million yuan [8] - Zhangbei Aiye aims to expand its market reach through e-commerce and offline experience stores, aspiring to make its products a staple in health care for more people [8]

Core Insights - The article highlights the thriving production activities at the Xiheyun Aicao Biotechnology Company in Zhang'aopo Village, which is experiencing a busy season with increased orders for various Aicao (mugwort) products [2][3] - The company has developed 26 health and wellness products, including Aicao sticks, Aicao oil, and health pillows, achieving an annual processing capacity of over 5,000 tons of raw Aicao and generating an average annual output value of 12 million yuan [3] Group 1: Production and Employment - The processing workshop is bustling with activity, where workers are engaged in various stages of Aicao product manufacturing, contributing to local employment and income generation [2] - Local villagers, primarily women and elderly workers, have benefited from stable employment opportunities, earning around 3,000 yuan per month, with some like Ma Xueqin earning over 20,000 yuan annually from their work [2] - The village collective economy has also seen growth, with annual income exceeding 550,000 yuan and providing over 100 job opportunities, resulting in an average income increase of 4,000 yuan per person [3] Group 2: Business Strategy and Future Plans - The company plans to expand its production capacity and develop more high-value-added products, leveraging favorable local policies to enhance the integration of traditional Chinese medicine, health care, and cultural tourism [3] - The strategy aims to deepen the connection between the Huangfu Mi cultural brand and the Aicao industry, positioning Aicao as a key driver for rural revitalization and sustainable economic growth [3]

Core Viewpoint - The development of mugwort products in Nanyang, Henan, has created a significant industry, capturing 70% of the national market share, and providing local employment opportunities while leveraging local resources [1]. Group 1: Company Overview - Nanyang Yaoyibao Mugwort Products Co., Ltd. was established in March 2011, focusing on the production of traditional mugwort products and has grown from a small workshop to a comprehensive enterprise with annual sales exceeding 2 billion yuan [5][8]. - The company employs a large number of local villagers, contributing to the community's economic development and providing job opportunities for over 3,000 people [8]. Group 2: Product Development and Innovation - The company has expanded its product line to over 120 varieties, including traditional and modern applications of mugwort, such as smokeless moxibustion packs and beauty products, integrating traditional practices into contemporary lifestyles [9]. - Yaoyibao has established a rigorous quality control system, ensuring the use of high-quality raw materials by setting up 32 collection and storage bases across five provinces [9]. Group 3: Market Strategy and Growth - The company has adopted a multi-faceted growth strategy, focusing on brand building, research and development, and setting industry standards, which has allowed it to maintain a competitive edge in a rapidly growing market [9][10]. - The founder, Cha Hongfu, emphasizes integrity in business practices, refusing to compromise on quality, and has built a reputation for reliability and trustworthiness in the industry [10]. Group 4: Community Impact and Employment - The company has implemented a model of "enterprise + cooperative + farmer," which has not only created jobs but also encouraged local farmers to engage in e-commerce, enhancing their income [7]. - Employees report high job satisfaction, with wages during peak seasons reaching over 10,000 yuan per month, and the company provides various benefits, fostering a supportive work environment [8]. Group 5: Future Aspirations - The company aims to expand its market reach globally, promoting the health benefits of Chinese mugwort and establishing itself as a leader in the industry [12].

Core Insights - The rise of the Dong'a mugwort industry is attributed to the precise development of local resources, transforming traditional practices into a thriving business model [2] - The company has developed over 100 products, including smart moxibustion beds and eye moxibustion devices, enhancing product value through innovation [1] - The integration of "mugwort+" in various sectors, including health services and tourism, has created a comprehensive operational system that boosts local economy and employment [2][3] Group 1 - The company produces a wide range of health and wellness products, leveraging e-commerce platforms to reach over 160 cities nationwide [1] - The local government has invested over 10 million yuan to establish a comprehensive industrial complex that includes experience centers and processing facilities [2] - The annual income generated from the mugwort industry in the local village exceeds 300,000 yuan, providing employment for over 300 villagers [2] Group 2 - The company emphasizes strict quality control from raw material sourcing to product development, ensuring high standards in their offerings [1] - The integration of mugwort deep processing with health diagnostics and traditional Chinese medicine services has enhanced the "Kangyang Dong'a" brand [2] - Innovative projects combining ecological resources with health and tourism have established a green economic model, promoting rural revitalization [3]

Group 1: Industry Development - The traditional Chinese medicine industry in various regions of Shandong is extending its industrial chain from cultivation to deep processing, enhancing rural income and efficiency [1][2] - In Juyecounty, the local industry has transitioned from merely selling raw materials to producing health products like mugwort fluff and pillows, generating an annual stable income of 1.5 million RMB for the town [1] - The total transaction volume of the traditional Chinese medicine market in Jucheng County reached 6.05 billion RMB in the first half of the year, with an increase of 18,000 acres in planting area [2] Group 2: Specific Products and Innovations - The development of products from mulberry mushrooms, known as "forest gold," is being promoted in Linqing City, with over 50 high-quality products developed, aiming for a production value of 350 million RMB by 2024 [2] - The Jinan Yuesheng Traditional Chinese Medicine Planting Cooperative focuses on developing extracts and health foods from various medicinal herbs, with over 10,000 acres of Dan Shen planted, generating an annual income exceeding 30 million RMB [3] Group 3: Community and Economic Impact - The "Yandu Medicine Valley" in Weifang Anqiu City has established a comprehensive development model integrating high-end seedling cultivation, standardized planting, and processing, benefiting local communities [3][4] - Approximately 2,000 villagers are engaged in labor services and self-sustained wild-like cultivation of medicinal herbs, leading to an income increase of 600 million RMB, with an average annual increase of over 40,000 RMB per person [4]

Core Viewpoint - The development of the mugwort industry in the Xia Mountain area of Shandong Province exemplifies the successful implementation of the "Two Mountains" theory, showcasing how ecological benefits can translate into economic advantages through sustainable practices [1][3][5]. Group 1: Company Overview - Shandong Aifutang Health Technology Group Co., Ltd. has a processing capacity of 500 tons annually, producing over 30 products derived from mugwort, including moxibustion sticks, essential oils, and automotive accessories [1]. - The company leverages the region's favorable ecological conditions to promote the ecological and health industry, integrating leisure health, elder care, and cultural tourism [1][3]. Group 2: Ecological and Economic Impact - The Xia Mountain area has implemented the "Three Clean and One Clear" initiative, transforming scattered land into productive resources, which improves the rural ecological environment while enhancing soil structure and fertility [3]. - The integration of ecological restoration and mugwort industry development has led to significant economic benefits, contributing to rural revitalization and allowing farmers to share in the "ecological dividends" [3][5]. Group 3: Sustainable Development Practices - The company actively participates in public welfare and promotes the accessibility of moxibustion, attracting more resources for ecological construction and industry development [5]. - The relationship between a healthy ecological environment and the growth of green industries creates a virtuous cycle, fostering economic development alongside ecological protection [5].

Group 1: Ecological Restoration and Biodiversity - The Shandong Yellow River Delta National Nature Reserve is experiencing a surge in bird breeding, with larger eggs and earlier nesting times for the endangered crested ibis, indicating improved ecological conditions [1] - The average PM2.5 concentration in Shandong reached record lows last year, reflecting significant changes due to green and low-carbon transformation efforts [1] - The reserve has seen an increase in biodiversity, with bird species rising from 187 to 374 due to successful ecological restoration efforts [2] Group 2: Economic Opportunities from Ecological Practices - The removal of the invasive species Spartina alterniflora has led to the restoration of native vegetation and increased habitat for waterbirds, with a total investment of approximately 500 million yuan for the restoration of 131,000 acres [2] - The transformation of Aishan Village into an economic hub through the cultivation of mugwort has generated over 300,000 yuan annually for the village collective and created jobs for more than 300 people [3] Group 3: Circular Economy Innovations - The Xinfang Modern Agricultural Industrial Park utilizes CO2 from industrial waste to enhance strawberry production, demonstrating effective resource recycling [4] - The North Chen Advanced Recycling Technology Company has developed a safe and efficient method for recycling retired lithium batteries, achieving over 99% recovery of electrolytes [5] Group 4: Energy Efficiency and Sustainability - Shandong Hongcan Material Technology Company has reduced the production time for aluminum alloy automotive parts from over 120 minutes to just 140 seconds, achieving over 10% energy savings per ton produced [6] - The introduction of compressed air energy storage systems in Shandong is aimed at stabilizing renewable energy supply, with a project capable of generating 600 million kWh annually and reducing carbon emissions by 490,000 tons [8]