Core Insights - The article highlights the integration of agriculture, culture, and tourism in Zhou Ping, Shandong, showcasing a high-quality rural revitalization path through distinctive industries and cultural tourism [1][5]. Summary by Sections Agricultural Development - The Bafang Farm in Changshan Town has introduced 200 varieties of chrysanthemums, creating a "Chrysanthemum Festival" that has attracted approximately 80,000 visitors this year [2]. - The farm's chrysanthemum planting yields 1,000 pounds per acre, with an economic benefit of around 10,000 RMB per acre [2]. Cultural and Tourism Integration - Qiao Family Village has developed a model combining intangible cultural heritage workshops and unique homestays, generating an annual cultural income of 150,000 RMB [2][3]. - The village has invested 10 million RMB to transform idle old houses into heritage workshops and educational bases, with 80 units currently in use [3]. Industry and Economic Impact - The Ai Cao Industry Park has developed over 20 products from mugwort, increasing the added value by more than ten times [4]. - The park collaborates with local schools to create an educational base, receiving over 3,000 students for hands-on experiences related to mugwort culture [4]. Overall Development Strategy - Zhou Ping is leveraging its rural resources to cultivate distinctive industries through various models such as "Agriculture + Culture and Tourism," "Intangible Heritage + Industry," and "Ecology + Processing" [5].

Core Insights - The rise of the Dong'a mugwort industry is attributed to the precise development of local resources, transforming traditional practices into a thriving business model [2] - The company has developed over 100 products, including smart moxibustion beds and eye moxibustion devices, enhancing product value through innovation [1] - The integration of "mugwort+" in various sectors, including health services and tourism, has created a comprehensive operational system that boosts local economy and employment [2][3] Group 1 - The company produces a wide range of health and wellness products, leveraging e-commerce platforms to reach over 160 cities nationwide [1] - The local government has invested over 10 million yuan to establish a comprehensive industrial complex that includes experience centers and processing facilities [2] - The annual income generated from the mugwort industry in the local village exceeds 300,000 yuan, providing employment for over 300 villagers [2] Group 2 - The company emphasizes strict quality control from raw material sourcing to product development, ensuring high standards in their offerings [1] - The integration of mugwort deep processing with health diagnostics and traditional Chinese medicine services has enhanced the "Kangyang Dong'a" brand [2] - Innovative projects combining ecological resources with health and tourism have established a green economic model, promoting rural revitalization [3]

Core Viewpoint - The opening of the All-Ai Preferred Health Industry Park and the establishment of the Guangdong Provincial National Studies Society's Special Committee on Ai Grass mark significant advancements in the integration of traditional Chinese medicine and modern health practices [2][3][4]. Group 1: Historical and Cultural Significance - The Ai grass culture in Luofu Mountain has a rich history dating back to the Eastern Jin Dynasty, where figures like Ge Hong contributed to its medicinal practices [8][9]. - The All-Ai Preferred initiative aims to cultivate "golden Ai grass" under organic standards, promoting the philosophy of preventive health care as advocated by Ge Hong [10][11]. Group 2: Special Committee's Mission and Goals - The Special Committee is dedicated to "inheriting the essence of national studies and empowering the Ai grass industry," with a clear three-dimensional approach [18][21]. - The three paths include: 1. Rooting in research by collaborating with universities to explore the pharmacology of Ai grass and standardizing its cultivation [22]. 2. Integrating growth by exploring the "Ai grass +" model to transform it into health products and smart medical devices [22]. 3. Cultural dissemination through lectures and educational activities to enhance public recognition of Ai grass culture [23][25]. Group 3: Industry Innovation and Future Prospects - The All-Ai Preferred showcases a full industry chain model that includes planting, research and development, sales, and experiential activities, aligning with Huizhou's life and health industry planning [29][30]. - The collaboration between the Special Committee and All-Ai Preferred aims to create a platform for "cultural research + technological transformation," fostering an ecosystem of "industry aggregation + talent cultivation" [34][36].

Core Viewpoint - Liaocheng City is leveraging its agricultural resources and health industry foundation to upgrade its agricultural products industry towards deep processing and accelerate the layout of the health industry, forming a distinctive, complete, and efficient development pattern [1] Group 1: Industry Development - Liaocheng's health industry has maintained a high-quality development trend, forming a full industrial chain with six major segments: traditional Chinese medicine, medical devices, health food, and biopharmaceuticals [1][3] - In 2024, the city plans to have 52 regulated enterprises in the health industry, achieving an output value of 12.81 billion yuan [1] - The city has successfully cultivated two provincial health industry clusters: Dong'e Ejiao and Guan County Lingzhi, with Dong'e Ejiao holding over 69% market share in its sector [3] Group 2: Support and Infrastructure - The city has issued the "Liaocheng Health Industry Development Plan (2024-2028)" to establish a new development pattern for the health industry [3] - A full-process service system has been created, including demand diagnosis, technology assessment, and commercial transformation [3] - Financial institutions like Qilu Bank have provided nearly 250 million yuan in credit to nine regulated enterprises in the industry chain [3] Group 3: Market Expansion and Innovation - Liaocheng is promoting traditional Chinese medicine globally, with products entering international markets through Hong Kong and Macau platforms [4] - The city aims to enhance the health industry through precise services, collaborative efforts, and innovation-driven strategies [4] - The focus is on developing high-end, branded products, with ongoing projects in various sectors including health supplements and beauty products [5]

Core Insights - The Dragon Boat Festival is experiencing a surge in cultural and economic activities, with innovative consumption scenarios being created to enhance the festive atmosphere and stimulate consumer spending [1][6][9] Group 1: Dragon Boat Races - Various regions are hosting dragon boat races, with significant participation from local and international teams, showcasing the sport's popularity and cultural significance [2][3] - The 18th Furong River Dragon Boat Championship in Chongqing attracted 21 teams and over 570 participants, highlighting the competitive spirit and community engagement [1][2] Group 2: Cultural Activities and Community Engagement - Educational and experiential activities related to dragon boat culture, such as workshops and food preparation, are being organized to immerse participants in traditional customs [3][4] - Community events in places like Changsha and Wuhan are incorporating traditional games and cultural displays, enhancing local engagement and cultural appreciation [4][5] Group 3: Market Trends and Consumer Behavior - The consumption trend during the Dragon Boat Festival reflects a strong "Guochao" (national trend) atmosphere, with a blend of traditional and modern products driving sales [6][7] - Sales of traditional items like salted duck eggs and艾草 (mugwort) are surging, with logistics networks facilitating nationwide distribution [7][8] Group 4: Tourism and Travel - The upcoming holiday is expected to boost tourism, with increased bookings for accommodations and a rise in interest for cultural and nature-themed travel experiences [8][9] - Various cultural and tourism activities are being organized in cities like Beijing, aiming to attract visitors and enhance their experience of traditional customs [9]

Core Viewpoint - The development of the mugwort industry in the Xia Mountain area of Shandong Province exemplifies the successful implementation of the "Two Mountains" theory, showcasing how ecological benefits can translate into economic advantages through sustainable practices [1][3][5]. Group 1: Company Overview - Shandong Aifutang Health Technology Group Co., Ltd. has a processing capacity of 500 tons annually, producing over 30 products derived from mugwort, including moxibustion sticks, essential oils, and automotive accessories [1]. - The company leverages the region's favorable ecological conditions to promote the ecological and health industry, integrating leisure health, elder care, and cultural tourism [1][3]. Group 2: Ecological and Economic Impact - The Xia Mountain area has implemented the "Three Clean and One Clear" initiative, transforming scattered land into productive resources, which improves the rural ecological environment while enhancing soil structure and fertility [3]. - The integration of ecological restoration and mugwort industry development has led to significant economic benefits, contributing to rural revitalization and allowing farmers to share in the "ecological dividends" [3][5]. Group 3: Sustainable Development Practices - The company actively participates in public welfare and promotes the accessibility of moxibustion, attracting more resources for ecological construction and industry development [5]. - The relationship between a healthy ecological environment and the growth of green industries creates a virtuous cycle, fostering economic development alongside ecological protection [5].

Core Insights - Qichun County, known as "China's Ai Capital," has a strong medicinal culture and has seen significant economic growth driven by the Qichun Ai industry, which employs around 300,000 people [1][2] - The Qichun Ai industry cluster achieved a total industrial output value of 16.306 billion yuan in 2014, with a year-on-year growth of 27.12% [1] Industry Development - The Qichun Ai industry has evolved from raw material to over 1,200 processed products, including daily chemicals, medical, and health products [4] - The establishment of the Li Shizhen Traditional Chinese Medicine Trading Center and the 7S Qichun Ai Public Service Platform has improved quality control and market efficiency [5][6] - The Qichun Ai industry has seen a significant increase in market participants, with over 4,000 companies and 1,500 new market entities in the last three years [4] Technological Advancements - New Qichun Ai varieties have been developed, enhancing yield and oil extraction rates, with ongoing research for further product innovation [3] - The introduction of AI technology in products, such as the "Guo Jiu Xiao Bao" smart moxibustion robot, has gained market attention, with hundreds sold this year [4] Market Dynamics - The Qichun Ai industry has established pricing power through standardized practices and a unified service model for farmers, leading to doubled earnings per acre [5][6] - E-commerce and live streaming have become vital sales channels, with projected online sales of Qichun Ai products reaching 5.7 billion yuan in 2024 [6] Logistics and Supply Chain - Enhanced logistics capabilities, including direct rail transport, have reduced delivery times and costs, significantly benefiting local businesses [7] - The Qichun Ai supply chain is being developed to integrate various aspects of production, quality control, and sales, aiming for a brand value of 16 billion yuan [8] Tourism and Wellness Integration - Qichun is expanding its industry matrix to include cultural tourism and wellness, with a notable increase in tourist numbers and revenue [9]

Group 1 - The core activity of the Jiangxi Agricultural University Rural Revitalization Practice Service Team began on July 1 in Guanyintang Village, Hubei Province, focusing on understanding local livelihoods and industrial development through visits and surveys [1][4] - Team members engaged with villagers, particularly the elderly and children, to gather insights on their living conditions and needs, which will inform future support activities [1][4] - The team plans to implement various initiatives such as elderly care services, red culture promotion, and summer camp activities based on the initial research findings [4] Group 2 - The team visited a local mugwort factory to learn about the production process, including drying and processing mugwort into products like mugwort sticks and wool, which will support future agricultural livestreaming activities [2] - Members actively participated in the production experience, asking questions to understand the scale of mugwort cultivation, sales channels, and profitability [2]

Core Insights - The Jiangxi Agricultural University Rural Material Revitalization Practice Service Team has initiated a social practice activity in Guanshan Village, Hubei Province, focusing on agricultural development and community engagement [1][2] Group 1: Community Engagement - Team members engaged with local villagers, fostering relationships and understanding their agricultural practices and daily lives [1][2] - The initial interactions have laid a solid foundation for the subsequent "Three Going to the Countryside" activities, enhancing community ties [2] Group 2: Agricultural Development - The team visited a local deep processing factory for specialty agricultural products, specifically focusing on the processing of mugwort [1] - The factory tour provided insights into the production process, including sorting, drying, crushing, and product manufacturing, showcasing the development of the local mugwort industry [1] Group 3: Future Initiatives - The team plans to continue supporting the development of the mugwort industry through technology assistance and e-commerce training, contributing to rural revitalization efforts [1]

Group 1 - The upcoming Dragon Boat Festival is driving a peak in the production and sales of traditional foods like zongzi and various handmade crafts [1] - In Taiyuan, workers are busy preparing Jinzhicai zongzi, showcasing the local food production efforts [3][4] - In Licheng County, Changzhi, artisans are crafting traditional sachets, with a focus on intricate designs and the use of aromatic herbs [6] Group 2 - In Wuchuan, Guizhou, over 70,000 acres of highland mugwort are being harvested, with a significant increase in the production of herbal sachets [9] - The 2025 herbal sachet orders have seen a 55% increase compared to the same period last year, indicating a growing market demand [9] - The local plan includes the acquisition of 2,000 tons of mugwort and the production of various mugwort products, projecting an income of 6 million yuan [13] Group 3 - The custom of hanging mugwort during the Dragon Boat Festival is prevalent in many regions, leading to a surge in sales [10][15] - In Nanning, the sales of materials for making sachets, such as mint and lemongrass, have significantly increased, reflecting a rise in consumer interest [17]