大健康产业是关乎民生福祉、承载经济转型希望的新兴产业,也是聊城市重点打造的4条标志性产业链之 一。2025年以来,全市以《聊城市大健康产业发展规划(2024—2028年)》为蓝图,聚焦医药制品、健康食 品、医疗器械三大领域,将品牌建设作为核心引擎,着力推动产业链从"单点突破"向"集群协同"升级,从"传 统制造"向"高端智造"跨越。 目前,全市大健康产业链规上企业达52家,2025年实现产值114.5亿元,同比增长9.8%；营业收入102.7亿元, 同比增长6.2%；利润总额20.3亿元,同比增长13.2%,呈现出稳健向上的发展态势。特别值得一提的是,东 阿阿胶（000423）、冠县灵芝产业集群先后入选省级医养健康特色产业集群；全市大健康产业集群入选 省"十强产业"雁阵形产业集群储备库；聊城市参与联合申报的沿黄中医药产业集群入选省"十强产业"支 柱型雁阵集群,品牌赋能的叠加效应持续释放。 聊城市卫生健康委员会举行"品牌赋能大健康产业高质量融合发展"主题发布会,聊城市计划生育协会副 会长、大健康产业链专班办公室主任纪浩晴介绍了聊城市大健康产业链发展的有关情况。 陶春燕 聊城报道 构建品牌矩阵 筑牢产业发展"金招牌 ...

(新春走基层)艾香飘新春 滨州"文创工坊"赋能乡村振兴 中新网山东阳信2月14日电(梁犇 孙倩)新春将至，鲁北平原年味渐浓，在滨州市阳信县的翟王镇"艾如一 家"文创共富工坊(以下简称"工坊")，陈年艾叶碾制出的清苦香气与年味交融。工人们正将艾绒填入一个 个生肖马香囊中，针脚落下，香囊便立体成型，如蓄势待发的骏马昂首挺立，承载着"一马当先"的新春 期许。 "这是我们手工制作的春节文创产品，融入了传统文化元素。"作为工坊负责人，山东省纯德堂艾绒制品 有限公司总经理周新星介绍，这款香囊填充了本地优质艾绒和多种中草药，搭配如意、祥云、铜钱等传 统元素进行装饰，贴合新春氛围，自今年1月中旬上市以来，销量近5000单。此前工坊推出的"牛转钱 坤""万事顺梨"等香囊，也因寓意吉祥，受到市场欢迎。 "艾叶作为传统中药材，广为人知，但其实要制成好的艾叶产品并不容易。"周新星说，要摘取艾叶晒 干，于阴凉处陈放3年以上，方为上佳，这些干燥的艾叶经过反复捶打与筛分，逐渐化作绵软如絮的艾 绒。周新星随手碾开一把艾绒说，"三斤艾叶才能出一斤好绒，它们正是艾条的核心原料"。 随着产业不断成熟，翟王镇的艾草产品正走向更广阔的市场。"我们生产 ...

Core Viewpoint - Zhangbei Aiye Health Technology Co., Ltd. is leveraging the unique advantages of local mugwort cultivation to create a comprehensive industry chain that includes planting, processing, health care, and cultural tourism, thereby driving rural revitalization and empowering the health industry [1] Group 1: Natural Advantages - Zhangbei County's unique climate, characterized by high altitude and abundant sunlight, contributes to the superior quality of local "Tianlu Xiaoye" mugwort, which has thicker leaves and higher concentrations of essential oils and active ingredients [2][3] - The wild mugwort from Zhangbei exhibits richer lipid-soluble components and higher antioxidant and antibacterial properties compared to southern varieties, with a fluff yield of 23.3% and medicinal value 3-5 times greater than that of other regions [2] Group 2: Supply Chain and Economic Impact - The company has established over 20 fixed and 15 temporary collection points, creating a "company + farmers + base" supply model that benefits local farmers, allowing them to earn between 150-300 yuan per day during the 40-day harvesting period [3][4] - The economic benefits from mugwort harvesting provide significant additional income for over 5,000 local residents, enhancing their livelihoods [3] Group 3: Processing and Product Development - Zhangbei Aiye is the largest mugwort processing enterprise north of the Yellow River, utilizing custom equipment for high-precision and low-pollution processing, producing pure mugwort fluff through five meticulous steps [4] - The company aims to utilize every part of the mugwort plant, creating a circular economy by developing various products, including foot bath bags and fillings for pillows and cushions [4][5] Group 4: Product Innovation and Quality Assurance - The product range includes traditional items like mugwort sticks and innovative products such as AI smart moxibustion capsules, which cater to diverse consumer health needs [5][6] - The company emphasizes quality control, guided by a sixth-generation imperial physician, ensuring that all products meet high standards and adhere to traditional medicinal practices [6] Group 5: Cultural Integration and Internationalization - Zhangbei Aiye is integrating cultural tourism with health services, offering educational experiences and products that promote traditional Chinese medicine and mugwort culture [7][8] - The company is actively promoting the internationalization of Chinese mugwort culture through partnerships and events, aiming to make quality moxibustion accessible to a broader audience [8] Group 6: Business Growth and Future Goals - Over five years, the company has transformed from a raw material supplier to a full industry chain operator, producing over 5,000 tons of various mugwort products annually, valued at 200 million yuan [8] - Zhangbei Aiye aims to expand its market reach through e-commerce and offline experience stores, aspiring to make its products a staple in health care for more people [8]

来源：环球网 近日，走进位于河南省许昌市建安区桂村乡韦路口村的艾草加工厂车间，艾香弥漫在空气中。工人们正 熟练地将晒干的艾叶进行压碎、分装。一包包高品质艾绒、艾条经过后续筛选、包装等工序整装待发， 即将奔赴消费市场。 在韦路口村的艾草加工厂里，中老年务工者不在少数，大家不用远离家乡就能"挣钱顾家两不耽误"，这 份家门口的"幸福差事"，源于韦路口村因地制宜发展的艾草特色产业。 据悉，韦路口村地势平坦、土地肥沃、气候适宜，非常适合艾草生长。该村自2021年开始实施艾草种植 基地计划以来，便锚定"特色产业兴村"的发展方向，逐步扩大种植规模，同步配套建设标准化加工车 间，形成了"种植－采收－加工－销售"的完整产业链，产品涵盖艾绒、艾条等多个品类。截至2025年， 该村艾草产业销售额突破150万元，成为村集体经济的重要支柱。 如今的韦路口村，艾草产业的蓬勃发展不仅让村民的腰包鼓了起来，更让乡村焕发了前所未有的生机与 活力。从传统农业"看天吃饭"到特色产业"抱团增收"，从田间地头的青青艾草到加工车间的热销产品， 韦路口村的实践正是乡村振兴战略在基层落地生根的生动写照。（安程林） 艾草不仅是田间的普通作物，更是有着深厚药用 ...

Core Insights - The article highlights the thriving production activities at the Xiheyun Aicao Biotechnology Company in Zhang'aopo Village, which is experiencing a busy season with increased orders for various Aicao (mugwort) products [2][3] - The company has developed 26 health and wellness products, including Aicao sticks, Aicao oil, and health pillows, achieving an annual processing capacity of over 5,000 tons of raw Aicao and generating an average annual output value of 12 million yuan [3] Group 1: Production and Employment - The processing workshop is bustling with activity, where workers are engaged in various stages of Aicao product manufacturing, contributing to local employment and income generation [2] - Local villagers, primarily women and elderly workers, have benefited from stable employment opportunities, earning around 3,000 yuan per month, with some like Ma Xueqin earning over 20,000 yuan annually from their work [2] - The village collective economy has also seen growth, with annual income exceeding 550,000 yuan and providing over 100 job opportunities, resulting in an average income increase of 4,000 yuan per person [3] Group 2: Business Strategy and Future Plans - The company plans to expand its production capacity and develop more high-value-added products, leveraging favorable local policies to enhance the integration of traditional Chinese medicine, health care, and cultural tourism [3] - The strategy aims to deepen the connection between the Huangfu Mi cultural brand and the Aicao industry, positioning Aicao as a key driver for rural revitalization and sustainable economic growth [3]

Core Viewpoint - The development of mugwort products in Nanyang, Henan, has created a significant industry, capturing 70% of the national market share, and providing local employment opportunities while leveraging local resources [1]. Group 1: Company Overview - Nanyang Yaoyibao Mugwort Products Co., Ltd. was established in March 2011, focusing on the production of traditional mugwort products and has grown from a small workshop to a comprehensive enterprise with annual sales exceeding 2 billion yuan [5][8]. - The company employs a large number of local villagers, contributing to the community's economic development and providing job opportunities for over 3,000 people [8]. Group 2: Product Development and Innovation - The company has expanded its product line to over 120 varieties, including traditional and modern applications of mugwort, such as smokeless moxibustion packs and beauty products, integrating traditional practices into contemporary lifestyles [9]. - Yaoyibao has established a rigorous quality control system, ensuring the use of high-quality raw materials by setting up 32 collection and storage bases across five provinces [9]. Group 3: Market Strategy and Growth - The company has adopted a multi-faceted growth strategy, focusing on brand building, research and development, and setting industry standards, which has allowed it to maintain a competitive edge in a rapidly growing market [9][10]. - The founder, Cha Hongfu, emphasizes integrity in business practices, refusing to compromise on quality, and has built a reputation for reliability and trustworthiness in the industry [10]. Group 4: Community Impact and Employment - The company has implemented a model of "enterprise + cooperative + farmer," which has not only created jobs but also encouraged local farmers to engage in e-commerce, enhancing their income [7]. - Employees report high job satisfaction, with wages during peak seasons reaching over 10,000 yuan per month, and the company provides various benefits, fostering a supportive work environment [8]. Group 5: Future Aspirations - The company aims to expand its market reach globally, promoting the health benefits of Chinese mugwort and establishing itself as a leader in the industry [12].

Core Insights - The article highlights the integration of agriculture, culture, and tourism in Zhou Ping, Shandong, showcasing a high-quality rural revitalization path through distinctive industries and cultural tourism [1][5]. Summary by Sections Agricultural Development - The Bafang Farm in Changshan Town has introduced 200 varieties of chrysanthemums, creating a "Chrysanthemum Festival" that has attracted approximately 80,000 visitors this year [2]. - The farm's chrysanthemum planting yields 1,000 pounds per acre, with an economic benefit of around 10,000 RMB per acre [2]. Cultural and Tourism Integration - Qiao Family Village has developed a model combining intangible cultural heritage workshops and unique homestays, generating an annual cultural income of 150,000 RMB [2][3]. - The village has invested 10 million RMB to transform idle old houses into heritage workshops and educational bases, with 80 units currently in use [3]. Industry and Economic Impact - The Ai Cao Industry Park has developed over 20 products from mugwort, increasing the added value by more than ten times [4]. - The park collaborates with local schools to create an educational base, receiving over 3,000 students for hands-on experiences related to mugwort culture [4]. Overall Development Strategy - Zhou Ping is leveraging its rural resources to cultivate distinctive industries through various models such as "Agriculture + Culture and Tourism," "Intangible Heritage + Industry," and "Ecology + Processing" [5].

Core Insights - The rise of the Dong'a mugwort industry is attributed to the precise development of local resources, transforming traditional practices into a thriving business model [2] - The company has developed over 100 products, including smart moxibustion beds and eye moxibustion devices, enhancing product value through innovation [1] - The integration of "mugwort+" in various sectors, including health services and tourism, has created a comprehensive operational system that boosts local economy and employment [2][3] Group 1 - The company produces a wide range of health and wellness products, leveraging e-commerce platforms to reach over 160 cities nationwide [1] - The local government has invested over 10 million yuan to establish a comprehensive industrial complex that includes experience centers and processing facilities [2] - The annual income generated from the mugwort industry in the local village exceeds 300,000 yuan, providing employment for over 300 villagers [2] Group 2 - The company emphasizes strict quality control from raw material sourcing to product development, ensuring high standards in their offerings [1] - The integration of mugwort deep processing with health diagnostics and traditional Chinese medicine services has enhanced the "Kangyang Dong'a" brand [2] - Innovative projects combining ecological resources with health and tourism have established a green economic model, promoting rural revitalization [3]

Core Viewpoint - The opening of the All-Ai Preferred Health Industry Park and the establishment of the Guangdong Provincial National Studies Society's Special Committee on Ai Grass mark significant advancements in the integration of traditional Chinese medicine and modern health practices [2][3][4]. Group 1: Historical and Cultural Significance - The Ai grass culture in Luofu Mountain has a rich history dating back to the Eastern Jin Dynasty, where figures like Ge Hong contributed to its medicinal practices [8][9]. - The All-Ai Preferred initiative aims to cultivate "golden Ai grass" under organic standards, promoting the philosophy of preventive health care as advocated by Ge Hong [10][11]. Group 2: Special Committee's Mission and Goals - The Special Committee is dedicated to "inheriting the essence of national studies and empowering the Ai grass industry," with a clear three-dimensional approach [18][21]. - The three paths include: 1. Rooting in research by collaborating with universities to explore the pharmacology of Ai grass and standardizing its cultivation [22]. 2. Integrating growth by exploring the "Ai grass +" model to transform it into health products and smart medical devices [22]. 3. Cultural dissemination through lectures and educational activities to enhance public recognition of Ai grass culture [23][25]. Group 3: Industry Innovation and Future Prospects - The All-Ai Preferred showcases a full industry chain model that includes planting, research and development, sales, and experiential activities, aligning with Huizhou's life and health industry planning [29][30]. - The collaboration between the Special Committee and All-Ai Preferred aims to create a platform for "cultural research + technological transformation," fostering an ecosystem of "industry aggregation + talent cultivation" [34][36].

Core Viewpoint - Liaocheng City is leveraging its agricultural resources and health industry foundation to upgrade its agricultural products industry towards deep processing and accelerate the layout of the health industry, forming a distinctive, complete, and efficient development pattern [1] Group 1: Industry Development - Liaocheng's health industry has maintained a high-quality development trend, forming a full industrial chain with six major segments: traditional Chinese medicine, medical devices, health food, and biopharmaceuticals [1][3] - In 2024, the city plans to have 52 regulated enterprises in the health industry, achieving an output value of 12.81 billion yuan [1] - The city has successfully cultivated two provincial health industry clusters: Dong'e Ejiao and Guan County Lingzhi, with Dong'e Ejiao holding over 69% market share in its sector [3] Group 2: Support and Infrastructure - The city has issued the "Liaocheng Health Industry Development Plan (2024-2028)" to establish a new development pattern for the health industry [3] - A full-process service system has been created, including demand diagnosis, technology assessment, and commercial transformation [3] - Financial institutions like Qilu Bank have provided nearly 250 million yuan in credit to nine regulated enterprises in the industry chain [3] Group 3: Market Expansion and Innovation - Liaocheng is promoting traditional Chinese medicine globally, with products entering international markets through Hong Kong and Macau platforms [4] - The city aims to enhance the health industry through precise services, collaborative efforts, and innovation-driven strategies [4] - The focus is on developing high-end, branded products, with ongoing projects in various sectors including health supplements and beauty products [5]