"自从南通队凭借连胜战绩持续领跑后，南通队主场球票就变得一票难求。从7月份到现在，我会在每一 场比赛开赛前准时抢票，但最终都一无所获。"9月16日，连续5场没能抢到主场球票的南通本地人朱静 （化名）向《中国经营报》记者感慨道。 江苏省城市足球联赛（以下简称"苏超"）作为今年的现象级体育赛事，截至8月31日现场观赛总人数达 149.4万人次，场均约2.49万人次，线上直播观看人数超13.3亿人次。而作为"苏超"赛场上的"领头羊"， 南通队主场球票的中签率仅为4.5%。 "苏超"赛场火爆，在90分钟比赛外的表现更为亮眼。国家统计局江苏调查总队日前发布的《"苏超"消费 跟踪调研报告》（以下简称"《调研报告》"）显示，95.9%的观众产生了门票外的消费，65.9%的观众 表示本次行程支出超出预期。外地观众家庭整个行程花费普遍在1000—2000元区间。 就在不久前，江苏省政府办公厅印发实施的《江苏省持续推动文化旅游业高质量发展三年行动计划 （2025－2027年）》（以下简称"《行动计划》"）明确，要发挥"苏超"的撬动作用，持续推动平台化、 市场化开发"票根+"促销活动；强化"'苏超'+'苏新'""'苏超'+住餐"" ...

Core Insights - The "ticket root economy" in Jiangsu is emerging as a powerful driver of consumption, transforming event tickets from mere proof of attendance to gateways for various discounts and offers [1][2][3] Group 1: Economic Impact - The "Soochow Super League" (苏超) matches are significantly boosting local tourism and consumption, with cities like Yangzhou implementing free entry policies for local attractions on match weekends [2][3] - Data from Meituan Travel indicates that orders for attractions in Yangzhou increased by 35% week-on-week, driven by the influx of visitors from Nanjing [2] Group 2: Consumer Engagement - The integration of ticketing with local tourism and hospitality services is creating a multi-faceted consumer experience, encouraging visitors to explore local attractions and enjoy discounts on accommodations and dining [2][3] - The initiative reflects a shift from single purchases to a chain of experiences, enhancing the overall consumer journey and stimulating local economic activity [3] Group 3: Collaborative Efforts - The collaboration between government, industries, and businesses is essential in leveraging the "ticket root" as a conduit for increased consumer spending and engagement [3] - Various promotional offers, such as discounted hotel rates and free entry to attractions, are part of a broader strategy to enhance the appeal of attending matches and exploring local culture [2][3]

Core Viewpoint - The "Su Super" league has gained significant popularity and engagement among various demographics in Jiangsu, indicating a positive trend for football's growth and cultural integration in China [1][2][3]. Group 1: Audience Engagement - Over 95.2% of Jiangsu residents are aware of the "Su Super" league, with nearly one-third being very familiar with it [1]. - The league has attracted a diverse audience, with nearly 80% of the viewers being non-traditional football fans, driven largely by online discussions [1][2]. - The immersive experience of live matches has sparked increased interest in participating in football activities among local citizens [2]. Group 2: Economic Impact - The "Su Super" league is seen as a new engine for urban consumption, with over 80.4% of residents acknowledging its positive impact on daily life and spending [2]. - 58.9% of residents plan to increase spending on sports-related activities due to the league, while 65.5% intend to spend more on cultural tourism [2]. - A significant portion of the population (62.3%) is interested in purchasing merchandise related to the league, and 30.6% are keen on "ticket + cultural tourism package" deals [2]. Group 3: Ticket Demand and Attendance - Recent matches have seen record attendance, with ticket demand reaching hundreds of thousands, indicating a strong market for live sports events [3]. - For instance, a match between Changzhou and Nanjing had 760,000 ticket reservations, while another match saw over 140,000 total ticket requests [3]. - The high demand for tickets suggests a substantial growth opportunity for quality sports events in the region [3]. Group 4: Future Development - The National Development and Reform Commission plans to enhance the development of sports and cultural tourism, focusing on expanding fitness spaces, promoting outdoor sports, and integrating sports with cultural tourism [4].

Core Insights - The "Su Super" league has significant economic and traffic effects, benefiting local businesses such as hotels, restaurants, and transportation services [1][3] - The league's popularity is driven by the unique cultural and historical backgrounds of the thirteen cities in Jiangsu Province, as well as their economic comparability and infrastructure [3] - The emergence of ticket scalping issues highlights the need for stricter ticket management and regulation to ensure the league's sustainable development [3][4][5] Economic Impact - The area within a 3-kilometer radius of the event venue has seen a 25% increase in hotel bookings, while Suzhou's hotel bookings increased by 19% from the previous week [1] - Jiangsu Sports Industry Group predicts that the entire season will generate over 300 million yuan in comprehensive economic benefits [1] Ticketing and Scalping Issues - The presence of scalpers has led to exorbitant ticket prices, with tickets originally priced at 19.9 yuan being sold for 280 yuan by scalpers [3] - Jiangsu authorities are actively cracking down on scalping, with 105 scalpers apprehended during the fourth round of the league [4][5] Management and Regulation - For the long-term success of "Su Super," a unified planning and professional sports event management company is essential for ticketing, marketing, and event management [1][5][6] - The current ticket sales system is fragmented, with various local channels for purchasing tickets, indicating a need for a more centralized approach to streamline the process and combat scalping [5] Commercialization and Professional Management - The recent controversy involving the Suqian football team highlights the necessity for standardized and professional management in sports events to avoid disputes and ensure compliance [6] - Proper commercialization of events can provide legitimate revenue streams for teams and athletes, but it requires professional oversight and unified operations [6]

Group 1 - The "Su Super League" phenomenon reflects a unique non-mainstream prosperity driven by a renewed recognition of personal value and enhanced consumer behavior [1] - Ticket prices for matches in the Su Super League have surged from 5-10 yuan to 300-600 yuan, sparking widespread discussion and contrasting sharply with the Chinese Super League [1] - The success of the Su Super League is attributed to cultural identity replacing utilitarianism, leading to genuine spiritual resonance beyond superficial formalism [1] Group 2 - The rise of self-media has significantly reduced reliance on traditional media, with many individuals no longer watching programs like "News Broadcast" [2] - The public's attention has shifted from reading newspapers and magazines to engaging with content on mobile screens, indicating a shift in information consumption [4] - Self-media development has created new commercial value, reflecting a public dissatisfaction with the single dissemination model of mainstream media [4] Group 3 - The evolution of e-commerce has led to the decline of traditional retail formats, with online shopping and live-streaming sales becoming mainstream [5] - Consumers are increasingly seeking simplicity and convenience, moving away from complex packaging and traditional shopping experiences [5] - Emphasizing consumer-centric decision-making can unlock significant consumption potential and invigorate economic development [5]