齐鲁晚报·齐鲁壹点 姜曼 非遗销售渠道不断拓宽。搭建线上销售平台，引导非遗企业入驻抖音、淘宝、京东等主流电商平台，借 助网络渠道推广销售非遗产品。打破地域限制，举办非遗大集、非遗购物节、非遗产品展销等活动，集 中推广剪纸、中国结、二胡、草编等非遗商品。 非遗宣传氛围更加浓厚。连续举办三届"匠心筑梦 多彩沂蒙"非遗春节晚会、十一届优秀传统文化进校 园暨非物质文化遗产博览会，开展千余场次"非遗进景区、进社区、进校园"活动，线上线下（300959） 参与人次超300万。央视《非遗里的中国》山东篇在该市拍摄，绒花制作、费县手绣等非遗项目先后亮 相韩国、塞尔维亚、意大利及香港、澳门等国家和地区。 12月18日，记者从临沂市文化和旅游局获悉，"十四五"期间，该市围绕非遗活化利用推出多元举措，通 过"非遗+产业""非遗+文旅""非遗+电商"等融合模式，实现了非遗保护传承与经济社会发展的良性互 动，全市非遗类产品销售额突破320亿元。 非遗富民惠民效果显著。评选模范传承人、优秀非遗工坊并给予资金扶持，树立行业典型，形成规模 化、标准化的非遗生产载体，郯城县"非遗+产业"助力乡村振兴新路径获第六届山东省文化创新奖，4个 案例入 ...

Core Viewpoint - The "Non-Heritage Products Walk on Cloud" e-commerce training event in Yingshisha County aims to empower non-heritage inheritors with digital marketing skills, focusing on integrating traditional crafts with e-commerce to enhance the sustainable development of intangible cultural heritage products [1][5]. Group 1: Training Overview - The training includes systematic teaching on digital marketing techniques such as live streaming and short video marketing, specifically targeting unique local products like Yingshisha pottery and stamped fabric [1][5]. - Professional instructors provided practical guidance on e-commerce fundamentals, user profiling, data integration, and key operational strategies [2][5]. - The training aims to help participants understand the "traffic password" for online sales and will include follow-up support for merchants [2][4]. Group 2: Challenges and Solutions - Despite the initial potential for online sales of local products like Yingshisha knives and pottery, challenges such as lack of marketing experience and operational skills have hindered expected sales outcomes [4]. - Participants were encouraged to bring specific issues encountered during live streaming for real-time analysis and optimization by instructors [4]. - A participant expressed newfound confidence in presenting their products correctly during live streams after receiving training [4]. Group 3: Future Development - The training is organized by the Yingshisha County Cultural and Tourism Bureau, targeting non-heritage project inheritors, local tourism staff, and some live streamers [5]. - The initiative aims to expand sales channels and market space for Yingshisha products, promoting the sustainable development of intangible cultural heritage [5]. - Future plans include creating a comprehensive sales experience that connects production, sales, and consumer engagement [5].