"男人的衣柜"海澜之家，短短2年时间，关店283家，业绩增长停滞，二代董事长小周老板想出了出海的突围之路，所以看来第一步是到香港融资拿钱了。 "男人的衣柜"海澜之家，在A股上市已经11年，最近却突然宣布要赴港上市。 退休卸任的周老板，忙着自己养马的爱好，无事一身轻，公司早交给了儿子。 但是短短2年时间，关店283家，业绩增长停滞，二代董事长小周老板想出了出海的突围之路，所以看来第一步是到香港融资拿钱了。 1.海澜之家赴港上市，准备靠出海让业绩再上一层楼？ 9月8日，A股上市公司海澜之家公告称，拟在境外发行股份(H股)并在香港联交所上市。 眼看消费股泡泡玛特、蜜雪冰城和老铺黄金在港股市场大受欢迎，A股只顾着炒科技，于是国民男装海澜之家也抢着跟上这波赴港上市潮，让自己进 入"A+H"俱乐部。 海澜之家是中国男装行业的龙头企业，前身新桥第三毛纺厂成立于1988年，于2014年借壳上市。多年以来，海澜之家以男装品牌为主打，不过，最近两年 也尝试摆脱"男人的衣柜"或者"爸爸的衣柜"这样局限的标签，拓展了年轻男装品牌黑鲸、女装品牌（OVV）、婴童品牌男生女生（HEY LADS）和英氏 （YeeHoO）等多个品牌。 半年报 ...

Core Viewpoint - The domestic clothing brand "HLA" (海澜之家) has officially announced its plan to list in Hong Kong, aiming to enhance its global strategy and accelerate overseas business development [1][3]. Group 1: Company Strategy - The core purpose of the Hong Kong listing is to deepen the company's global strategy layout, accelerate overseas business development, and enhance its international brand image [3]. - HLA has expanded its business beyond the domestic market, covering self-owned brand operations, international brand authorization, and new sales channels [3]. - The company has achieved initial success in international expansion, with 111 overseas stores and overseas main business revenue of 206 million yuan, a year-on-year increase of 27.42% [3]. Group 2: Financial Performance - In the first half of 2025, HLA achieved revenue of 11.566 billion yuan, a year-on-year growth of 1.73%, and a net profit attributable to shareholders of 1.58 billion yuan, demonstrating strong profitability and operational resilience [4]. Group 3: Industry Trends - The trend of quality enterprises listing in Hong Kong is on the rise, with over 20 Jiangsu enterprises currently queued for listing, indicating a shift from mere financing needs to a key step in global strategy [5]. - The recent surge in "A+H" listings is driven by both policy and market factors, with regulatory support from the China Securities Regulatory Commission and improved listing processes in Hong Kong [6]. - The Hong Kong market serves as a critical platform for Chinese enterprises to enhance global brand recognition and optimize capital structure [6].