最好看的足球赛，绝不只是技术最上乘、打法最先进、进球最 多，而是热爱和激情极致释放、球员和球迷双向奔赴。一个摆 脱了名利之累的足球联赛，怎么可能不吸睛？怎么可能不打动 人心？ 作者：伍里川 封图：图虫创意 全网出圈的江苏省城市足球联赛——"苏超"，正在用"连创纪录"的方式让人更牢地记住它。 6月29日晚，苏州队在主场昆山市奥体中心迎战扬州队，43617人现场观赛，刷新"苏超"纪录。这 意味着，6月21日常州队主场36712人观战的最高记录只维持了8天；6月15日徐州队主场30823人 的现场观赛记录，只"捂热"了6天。而且，欧洲五大联赛之一的英超联赛，场均观赛人数是4万 人，这场比赛的观赛人数赶上了英超。 数据的背后是更多急着抢票的球迷。从"苏超"第二轮开赛起，我几次掐表抢票，都只见"秒光"。7 月5日，南京队将主场迁至南京奥体中心。我本以为座位多了，票好买一些，然而现实是骨感的： 我再次品尝到一秒前满怀希望、一秒后以失败告终的滋味。"失意者联盟"是客观存在的：大麦网显 示，这场比赛有84.8万人"想看"。 换个角度看，"苏超"现场观赛人数的记录，还可能继续刷新。南京奥体中心13年前创下的65769中 超观赛 ...

（原标题：109 秒控球真相曝光！彪马这支广告片，把足球玩明白了！） 从营销的角度来看，彪马此次的《玩转足球》广告活动无疑是一次成功的品牌传播案例。在当下竞争激 烈的运动品牌市场中，各大品牌纷纷通过赞助赛事、签约明星球员等方式提升品牌知名度和影响力。而 彪马另辟蹊径，没有将重点放在职业赛场的辉煌战绩和明星球员的光环之上，而是回归足球运动的本 源，关注普通人与足球之间的情感联系。这种差异化的营销策略，不仅能够让品牌在众多竞争对手中脱 颖而出，更能引发消费者内心深处的情感共鸣。对于广大足球爱好者来说，他们或许没有机会成为职业 球员，但在街头踢球的快乐时光却是他们共同的美好回忆。彪马通过广告片唤起了这种回忆，让消费者 感受到品牌对足球运动最纯粹的热爱，从而建立起深厚的品牌情感纽带。 此外，广告片中强调的 "珍惜每一个触球瞬间" 的理念，也与彪马的品牌精神高度契合。作为一个拥有 悠久历史的运动品牌，彪马始终致力于为运动员和消费者提供高品质、高性能的运动产品，鼓励人们在 运动中挑战自我、突破极限。无论是职业球员在赛场上的每一次控球、射门，还是普通人在街头的每一 次踢球嬉戏，彪马都希望能够陪伴他们，见证每一个精彩瞬间。通 ...

Core Viewpoint - The article highlights the ongoing collaboration between the Chinese Football Association and the English Premier League (EPL) aimed at enhancing youth training and coaching methodologies in China through immersive learning experiences in the EPL [8][10]. Group 1: Training and Learning Experience - A group of eight elite youth coaches from China, including retired national players, participated in a training visit to the EPL, focusing on tactical preparation and post-match discussions [9][10]. - The coaches engaged in hands-on learning by observing training sessions and participating in the design and review of training programs, gaining valuable insights into player development [12][14]. Group 2: Collaboration and Support - The EPL has been supporting grassroots football development in China for 15 years, with a recent memorandum of understanding signed to establish cooperative channels in coaching training, youth talent development, and match organization [10][11]. - EPL representatives expressed hope that the Chinese coaches would apply their learning outcomes in domestic coaching practices, emphasizing the importance of personalized development plans for each coach [11][15]. Group 3: Insights and Reflections - Coaches reported significant takeaways from their experiences, such as the importance of high training standards and effective communication with players, which are crucial for player development [14][12]. - The structured youth training systems observed in EPL clubs, which support player transitions from youth to professional levels, were noted as valuable models for Chinese football [12][13].