Core Viewpoint - The prevalence of simplistic advertising reflects a laziness in corporate marketing, focusing on exposure and click rates while neglecting the aesthetic value of ads, leading to a loss of communication value and potential brand risks [1][3]. Group 1: Public Sentiment and Advertising Impact - A recent incident involving a student from Shanghai University who disabled over 100 elevator ads highlights public dissatisfaction with intrusive advertising in shared spaces, indicating a deep-seated resentment towards the commercialization of public areas [2][5]. - The shift in public perception towards elevator ads has been attributed to the repetitive and invasive nature of these advertisements, which often lack creativity and lead to negative emotional associations with brands [3][5]. Group 2: Effective Advertising Strategies - Good advertising should be seen as a gift of content to the audience rather than an imposition, reflecting a brand's respect for consumers and their intelligence [4]. - Classic advertisements, such as Apple's 1984 Super Bowl ad, exemplify how effective marketing can engage audiences through creativity and meaningful content rather than repetitive messaging [4]. Group 3: Economic Implications and Industry Trends - The competition for consumer attention in the elevator advertising space has significant economic implications, with leading companies like Focus Media demonstrating substantial cash flow capabilities comparable to major brands like Kweichow Moutai [4]. - The recent actions of the Shanghai student serve as a catalyst for brands and advertisers to reconsider their strategies, questioning whether aggressive advertising methods are sustainable for long-term consumer trust and brand integrity [5].

Core Viewpoint - The recent action by a Shanghai university student to shut down over 100 elevator advertisements highlights public dissatisfaction with intrusive advertising in shared spaces, reflecting a deeper resentment towards the commercialization of public areas and the prevalence of low-quality information [2][3]. Group 1: Public Sentiment and Advertising Impact - The student’s protest against elevator ads signifies a growing public frustration with the incessant noise and repetition of advertisements, which have transformed elevators from transitional spaces into noisy environments [2]. - The shift in public perception regarding elevator ads has evolved from initial acceptance to widespread negativity, primarily due to the "loud + brainwashing loop" approach that brands have adopted [2][3]. - Psychological studies indicate that while mere exposure can enhance brand recognition, it often comes with negative emotions when brands invade rather than attract consumer attention [2][3]. Group 2: Marketing Practices and Brand Value - The prevalence of simplistic advertising reflects a laziness in marketing strategies, where advertisers focus on exposure and click rates while neglecting the aesthetic value of ads [3]. - Brands that treat consumers as passive receivers of information risk losing the communicative value of their advertising, which can lead to negative repercussions if product quality does not meet consumer expectations [3]. - Effective advertising should be seen as a gift of content to the audience rather than an imposition, emphasizing the need for brands to respect consumer intelligence and preferences [3][4]. Group 3: Economic Implications and Industry Reflection - The competition for consumer attention in elevator spaces has significant economic implications, as evidenced by the leading position of companies like Focus Media in the elevator advertising sector, which has shown remarkable cash flow capabilities [4]. - The incident involving the university student serves as a catalyst for brands and advertisers to reconsider their strategies, questioning whether aggressive advertising methods are sustainable for long-term consumer trust [4]. - The influence of brands extends beyond transactions; it necessitates social interaction and value co-creation, highlighting the importance of fostering a respectful and culturally rich public space [4].