Core Viewpoint - The article highlights the historical significance and cultural impact of Moutai, showcasing its journey from the 1915 Panama Expo to its participation in the 2025 Osaka Expo, emphasizing its role as a symbol of Chinese culture and diplomacy [2][19][51]. Group 1: Historical Significance - Moutai first gained international recognition at the 1915 Panama Expo, where it won a gold medal, marking its entry onto the world stage [2][12]. - The relationship between Moutai and international expos spans over a century, with significant moments including its role in Chinese diplomacy during the Geneva Conference in 1954 and Nixon's visit to China in 1972 [17][19]. - The 2025 Osaka Expo features Moutai prominently, reflecting its ongoing legacy and connection to Chinese cultural identity [39][51]. Group 2: Cultural Impact - Moutai is portrayed as a cultural ambassador, representing Chinese values and traditions, and is often associated with significant social and diplomatic events [19][46]. - The article emphasizes Moutai's role in fostering friendships and cultural exchanges, particularly through the story of Matsuzaki Kuniyo, who received a bottle of Moutai from Premier Zhou Enlai [43][44]. - Moutai's participation in expos is not just about showcasing a product but also about reinforcing its identity as a cultural symbol of China [46][51]. Group 3: Modern Developments - Moutai has embraced modern marketing strategies, including the launch of the "Walk into" series, which incorporates international cultural elements into its branding [48]. - The company is committed to sustainability and ESG principles, aiming to harmonize its production processes with environmental considerations [29][32]. - Moutai's internationalization strategy includes expanding its presence in overseas markets, reflecting a broader ambition to connect with global consumers [48][49].