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百年茅台,从赤水河畔走向五洋四洲
财富FORTUNE· 2025-06-18 10:27
Core Viewpoint - The article highlights the historical significance and cultural impact of Moutai, showcasing its journey from the 1915 Panama Expo to its participation in the 2025 Osaka Expo, emphasizing its role as a symbol of Chinese culture and diplomacy [2][19][51]. Group 1: Historical Significance - Moutai first gained international recognition at the 1915 Panama Expo, where it won a gold medal, marking its entry onto the world stage [2][12]. - The relationship between Moutai and international expos spans over a century, with significant moments including its role in Chinese diplomacy during the Geneva Conference in 1954 and Nixon's visit to China in 1972 [17][19]. - The 2025 Osaka Expo features Moutai prominently, reflecting its ongoing legacy and connection to Chinese cultural identity [39][51]. Group 2: Cultural Impact - Moutai is portrayed as a cultural ambassador, representing Chinese values and traditions, and is often associated with significant social and diplomatic events [19][46]. - The article emphasizes Moutai's role in fostering friendships and cultural exchanges, particularly through the story of Matsuzaki Kuniyo, who received a bottle of Moutai from Premier Zhou Enlai [43][44]. - Moutai's participation in expos is not just about showcasing a product but also about reinforcing its identity as a cultural symbol of China [46][51]. Group 3: Modern Developments - Moutai has embraced modern marketing strategies, including the launch of the "Walk into" series, which incorporates international cultural elements into its branding [48]. - The company is committed to sustainability and ESG principles, aiming to harmonize its production processes with environmental considerations [29][32]. - Moutai's internationalization strategy includes expanding its presence in overseas markets, reflecting a broader ambition to connect with global consumers [48][49].
消费新常态下,茅台酒发生了哪些变化?
Sou Hu Cai Jing· 2025-06-15 06:29
2.近几年次新酒的价格,因为年份加持而价格更高,少有炒家介入,更能代表实际的饮用及收藏属性。可以看到的是,近期虽然2025年、2024年飞天茅 台酒出现了一定的下降,但是2023年及以前的飞天茅台酒价格十分稳定,并未发生明显变化。其中,2023年原件飞天茅台酒市场为2450元/瓶,年份每增 加一年市场价增加近100元/瓶。 一个月前的贵州茅台股东大会,很多中小股东从全国各地赶往茅台,其中一位在茅台上市后第三天买入并持有茅台至今的中小股东备受关注,这种"价值 投资"的方式引起了共鸣。近日,电商6·18等事件对白酒行业带来影响时,价值投资者并未感到担忧,他们认为:"短期市场波动会带来噪声,只有专注 于长期才能看到企业的未来价值。" 这种长期主义同样反应在茅台酒经销商以及部分经营了十年甚至二十年的烟酒行身上,除了经历多轮周期的经验之外,更深层次的是市场表现带来的信 心。 饮用属性更加突出,品质与渠道成终端消费关注点 对于近期价格的下跌,多位酒商表示:"日常客户的用酒需求必须满足,其余的不着急出酒,价格的下跌主要是黄牛炒作行为造成的。这种突然的下跌往 往会伴随着回升,更何况中秋行情马上就会到来。" 实际上,观察茅台酒 ...