5 月 7 日 ，贵州茅台在其官方微博发文宣布，张艺兴正式成为茅台文旅代言人。 证券时报记者注意到，茅台文旅此前并未有过代言人，张艺兴是茅台文旅首位代言人。业内人士指出，茅台文旅选择张艺兴作为代言人或与公司产品年轻化 的战略布局有关。张艺兴作为新一代年轻偶像，他的加入，无疑为茅台品牌形象注入了新的活力。 张艺兴成为茅台文旅代言人 5月7日，贵州茅台官方微博发文宣布，张艺兴正式成为茅台文旅代言人。 据了解，5月17日—18日，茅台集团将携手央视总台旗下央视传媒联合举办"2025年贵州黄小西T²音乐与艺术节"。届时，张艺兴将以茅台文旅代言人的身份出 席并参与演出。 年轻化战略布局 作为中国传统文化的代表之一，茅台拥有着深厚的历史和文化底蕴。同时，茅台酒还拥有着独特的酿造工艺和品质优异的口感，这些都成为了茅台品牌价值 的重要组成部分。 不过，随着消费市场的变化，越来越多的年轻消费者开始关注品牌的文化内涵和代言人的形象。茅台文旅此次选择张艺兴作为代言人，无疑是茅台品牌年轻 化战略的一部分。 公开资料显示，茅台文旅是茅台集团下属全资子公司，以塑造中国一流绿色生态酒旅融合标杆为愿景，致力把茅台文化资源、文化资产优势转化为 ...

Group 1: Shanxi Fenjiu - Shanxi Fenjiu achieved revenue of approximately 36.01 billion yuan in 2024, representing a year-on-year growth of 12.79% [1] - The net profit attributable to shareholders was about 12.24 billion yuan, with a year-on-year increase of 17.29% [1] - In Q1 2025, the company reported revenue of around 16.52 billion yuan, a growth of 7.72% year-on-year, and a net profit of approximately 6.65 billion yuan, up 6.15% year-on-year [1] Group 2: Chongqing Beer - Chongqing Beer reported Q1 2025 revenue of about 4.36 billion yuan, reflecting a year-on-year increase of 1.46% [2] - The net profit attributable to shareholders was approximately 473 million yuan, with a year-on-year growth of 4.59% [2] - Beer sales reached 883,500 kiloliters, an increase of 1.93% compared to the same period last year [2] Group 3: Moutai Cultural Tourism - Moutai Cultural Tourism Company announced the recruitment of an online operator for its cultural and creative store on JD.com to expand its online market [3] - The service period for the operator is three years, with annual assessments for contract renewal [3] - This initiative aims to enhance product exposure and sales channels, potentially increasing revenue and engaging younger consumers [3] Group 4: Lehui International - Lehui International expects its fresh beer segment to break even in 2025 after addressing losses in 2024 due to high fixed asset depreciation and operational costs [4] - The company has shifted its tavern model to a franchise approach to reduce investment and financial pressure [4] - Fresh beer is identified as a new growth trend in the domestic beer market, with significant potential for future expansion [4]