1月28日凌晨3点，62岁的岳云飞已披好外衣，驱车前往淮安河下古镇。数九寒冬，气温低至零下，古镇 的老街尚在沉睡中，而他经营了一辈子的"岳家茶馓"店里，灯光已经亮起。打从19岁跟爷爷学艺起，不 论寒暑，他习惯了起大早忙活。 尽管店里已有6个帮手，可为了保证口味的地道，岳云飞总是自己上手。醒面、复面、开条、抹条、盘 条等16道工序，处处有讲究。下午两点半，店前的青石板街上人潮涌动，岳云飞才吃上午饭。"一大早 准备好的面必须尽快炸制出锅，才能保证风味。"儿子岳健锋帮忙解释道。 （来源：新华日报） 这场父子间的味道博弈，其实生发于古镇里求新求变的年轻人潮。"十四五"期间，淮安区实施河下古镇 保护性开发，打造夜间消费集聚区，修复了湖嘴大街等历史老街，以及古镇内20多个景点和非遗项目。 古镇的人气水涨船高，旺季夜间每日接待游客超万人，去年全年游客量就达872.27万人次。 □ 本报记者 张莎沙 对这项传承自清代咸丰年间的古老技艺，岳云飞总是一丝不苟。然而，这间弥漫着麻油香的百年老店 里，也曾发生一场百年老字号的"味道挑战"。 "爸，咱试试肉松味、海苔味？年轻人喜欢。"几年前，岳健锋拎着新品走进店里。老人瞥了一眼，皱起 ...

Core Viewpoint - The article highlights the proactive measures taken by the market regulatory departments in Huai'an, Jiangsu Province, to ensure food safety in the historical and cultural site of Hexia Ancient Town, enhancing consumer confidence and promoting a safe dining environment for tourists [1][2]. Group 1: Consumer Engagement - Market regulatory personnel set up a "You Choose, I Inspect" survey board at the entrance of Hexia Ancient Town, allowing citizens to select high-risk food items of concern via a mobile app, enabling targeted inspections based on public demand [2]. - Food safety promotional materials were distributed on-site, educating the public about food preservation and consumer rights during the holiday season [2]. Group 2: Food Safety Inspections - A surprise inspection was conducted by third-party testing agencies on food vendors and dining establishments within Hexia Ancient Town, covering eight batches of local delicacies such as tea snacks and pickled vegetables [3]. - The results of these inspections will be published, emphasizing the commitment to safeguarding tourists' food safety [3]. Group 3: On-Site Testing - On-site food testing was organized at Hexia Ancient Town, where citizens could submit samples for rapid testing, with results provided within 15 minutes using portable testing equipment [4]. - All six batches of food tested on-site, including tea snacks and various vegetables, returned satisfactory results, indicating compliance with safety standards [4].

Core Insights - The article highlights the resurgence of traditional brands during the May Day holiday, showcasing their ability to attract consumers through quality and cultural heritage [1] Group 1: Traditional Products Sales - Traditional products from time-honored brands continue to sell well, driven by their craftsmanship and cultural significance, attracting a loyal customer base [2] - The Han Fuxing brand, known for its salted duck, saw significant customer interest, with daily sales reaching approximately 300 ducks during the holiday [2] - The Fuchun Tea House in Yangzhou reported high sales of traditional dishes, with some items averaging over a thousand units sold daily [3] Group 2: New Product Innovations - Some old brands are successfully merging traditional techniques with modern concepts, leading to new product launches that resonate with contemporary consumers [4] - Ding Daxiang, a clothing brand, experienced a surge in sales of traditional wedding attire, adapting designs to appeal to younger audiences [4] - Xie Fuchun, a cosmetics brand, projected a 10% increase in sales during the holiday, with its new fragrance hand cream becoming particularly popular [4] Group 3: Innovative Marketing and Activities - Various old brands organized engaging activities to attract consumers of all ages, reinforcing their cultural relevance [6] - The Baoqing Silver Building hosted a workshop where a master craftsman taught traditional enamel techniques, resulting in a 50% increase in sales for a specific product line [7] - The China Vinegar Culture Museum held events that drew record attendance, enhancing brand vitality and connecting traditional culture with modern consumer experiences [7]