以下文章来源于咖门 ，作者伍月 咖门 . 聚焦茶饮、咖啡行业，关注饮品新风潮 近日全国多地气温骤降，"冬天第一杯奶茶"在小红书的话题浏览量突破 2000 万，相关讨论持续占据热门。 茶百道的"超厚芋泥"回归首日售出近 20 万杯，书亦烧仙草的"草莓奶云麻薯" 48 小时卖 30 万杯，喜茶的"雪域 ・ 牦牛乳恰安莫"多地售罄断货。 还有哪些热饮卖爆了？首轮热饮大战透露了什么产品趋势？ 48 小时 30 万杯，多店断货 "冬天第一杯热饮"首战全面打响 茶百道店员也反馈，芋泥系列回归后成为点单爆款，多数顾客选择热饮版本。 市场需求升温，各大品牌积极推新造势： 10月23日， 茶百道推出蛋糕奶茶系列 ，搭配限定萌宠主题杯身，以毛绒治愈风格营造温暖氛围； 沪上阿姨升级回归"糖烤板栗系列" ，用"秋天，该吃热乎乎的糖烤栗子了"唤醒消费者的季节记忆； 柠季官微发布"热饮推荐"，一口气安利手打柠檬茶、蜂蜜果茶、椰乳茶三大系列；兵立王则通过"秋日热饮必喝"话题，重点推荐黑糖波波班长、兵王烤奶等 经典产品。 多款新品一上市就迎来热销。 尤其是芋泥类饮品，不少品牌将其当成秋冬的"第一杯热饮"来推，像茶百道的"超厚芋泥"系列，回归 ...

Core Insights - The demand for hot beverages has surged across multiple regions in China as temperatures drop, leading to significant sales increases for various brands [1][2][6] - Popular products include "Super Thick Taro Mud" from Cha Bai Dao, which sold nearly 200,000 cups on its first day, and "Strawberry Milk Cloud Mochi" from Shu Yi Shao Xian Cao, which sold 300,000 cups within 48 hours [1][6] Group 1: Market Trends - The topic "First Cup of Milk Tea in Winter" has gained over 20 million views on Xiaohongshu, indicating a strong consumer interest in hot drinks [1] - Offline store orders for hot drinks have increased significantly, with some stores reporting that over half of the orders are for hot beverages [2] - Major brands are actively launching new products to capitalize on the rising demand, with Cha Bai Dao introducing a cake milk tea series and other brands promoting their classic hot drink offerings [3][4] Group 2: Product Innovations - Many brands are reintroducing successful past products, such as Cha Bai Dao's "Super Thick Taro Mud," which has proven to be a hit again this season [8] - The trend of combining unconventional ingredients, such as sweet soy sauce and salted egg yolk with traditional beverages, is gaining traction, showcasing a willingness to experiment with flavors [10][12] - Common ingredients like pumpkin, sweet potato, and rice are being incorporated into drinks, reflecting a shift towards more familiar, home-style flavors [12][14] Group 3: Seasonal Adaptations - Hot fruit teas made with ingredients like pear and orange are becoming popular as the seasons change, with brands innovating by pairing these fruits with various tea bases [15][17] - The introduction of seasonal flavors and ingredients is expected to continue, with brands planning to incorporate apples and strawberries into their offerings [17]