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打造行业首个10万内可油可电可气多能源矩阵 菱智新能源新品托举创富梦
Core Viewpoint - Dongfeng Fengxing has launched a new energy product matrix under the "Lingshi" brand, targeting small and micro entrepreneurs with a focus on multi-energy vehicles and comprehensive support for business growth [1][2][3] Group 1: Product Launch and Features - The Lingshi family has introduced new energy products, including a 420 km pure electric version priced at 109,800 yuan and a range-extended version priced between 109,800 and 113,800 yuan, with promotional trade-in prices starting at 99,800 yuan [1] - The new energy vehicle lineup includes both pure electric and range-extended versions, catering to diverse entrepreneurial needs [2] - The vehicles are designed with five core advantages: versatile space, comfortable driving experience, lower energy consumption, attractive appearance, and reliable quality [2] Group 2: Market Position and Achievements - Over 25 years, the Lingshi family has gained support from 1.16 million owners and has achieved significant market recognition, including being the top in the mid-large MPV operational market share and CNG sales [1] - The brand has transformed business vehicles from luxury items for a few enterprises to essential tools for mass entrepreneurship, maintaining strong sales and reputation [1] Group 3: Strategic Initiatives - Dongfeng Fengxing has initiated the "Entrepreneur Alliance" program to integrate resources and provide comprehensive support for entrepreneurs, aiming to foster a new era of efficient wealth creation [1][2] - The company emphasizes its role as a partner for entrepreneurs, aiming to lower barriers and enhance efficiency in wealth creation, contributing to the goal of common prosperity [3]
掘金民营经济,东风风行菱智加码商乘两用MPV市场
Di Yi Cai Jing· 2025-05-20 14:24
东风风行商用MPV产品总监覃昌稳接受第一财经采访时表示,菱智新能源的目标市场是中小微企业 主,既可商用拉货,也可以家用出行,车型定位比微面高一个层级。与微面目标人群看重车型低售价稍 有不同,菱智新能源的目标人群在强调低售价的同时,也对商用车提出简单基础的智能化需求和舒适性 需求。具体到销量目标,菱智新能源市占率欲达到兼用MPV营运市场的40%。 从2001年到2025年,菱智商用车共经历了5个阶段发展。其中,在2012年,菱智M3、V3车型售价攻入6 ~8万元区间。随着时间推移,菱智在兼用MPV市场的售价打入5万元区间,以低价较高配的竞争策 略,加速在二三线城市抢夺部分微面的市场份额,比如市面上常见的货拉拉微面车型、部分政企公务用 车等。 东风柳汽总经理林长波表示:"2000年左右,合资品牌占据了国内商务车很大的比例,且售价高达40多 万元,相当于当时一套房的价格。基于此,菱智在合资商务车的基础上开发出自主品牌商用车,撬动了 合资商务车市场份额。在第3个发展阶段,菱智将商务车价格下探到10万元级别,把80%的利润让利给 用户。"25年来,菱智累计销量已突破百万辆。 掘金中小企业微企业主的用车商机。 5月20日 ...
菱智新能源锁定10万级“创富者” 打造可油可电可气多能源矩阵
Jing Ji Guan Cha Bao· 2025-05-19 09:33
新车赏 5月18日,东风风行旗下的菱智家族发布新能源产品矩阵,涵盖纯电、增程两种技术版本。其中,菱智 新能源420km纯电城运版,售价为10.98万元,限时置换一口价9.98万元;菱智新能源110km增程版,售 价为10.98-11.38万元,限时置换一口价9.98-10.38万元。加上在2021年推出的菱智PLUS CNG(天然气) 版本,菱智完成了燃油、纯电、增程、天然气等多种技术路线的覆盖。 菱智是东风柳汽旗下的风行品牌打造的一个商务车系列,其有着20年的发展历史。2001年,东风风行推 出中国首款自主商务车——风行Future,此后,菱智不断创新:2008年,首创中端兼用型商务车,开 创"商用+家用"新品类;2012 年,菱智M3、V3推出,售价6—8万元,具备小排量与大空间优势。在燃 油车时代,菱智系列成为国内商务车/MPV市场的一个重要代表,至今,菱智家族已经拥有116万车主。 技术路线的多元性,拓宽了菱智新能源的使用场景。最新发布的菱智新能源420km纯电城运版搭载 64.4kwh大容量电池,CLTC续航达420km,百公里电耗仅17.5kWh,百公里用车成本低至9元,还支持35 分钟快充,解决 ...