暑期到来，北京餐饮迎来旺季。与传统的"团券""买套餐"相比，文旅与餐饮进一步深度融合让多家北京餐饮实现了客流和销售额双增长。7月1日，新京报记 者从北京多家知名餐饮企业了解到，今年暑期以来，营收与客流比去年同期均有约5%的提升，京味儿文化、IP联名、非遗市集等成为文旅与餐饮深度融 合、激发餐饮消费力的"新玩法"。 消费者主动学习"怎么吃炸酱面" 刘正表示，"舌尖上的'萌'式京城"联名以"萌兰带你一桌吃遍北京城"为主题，不仅推出多款萌系限定菜品，更是集合了多款"京味儿"：熊猫脆笋、萌兰汤 圆、萌兰粽子等，让食客在萌系氛围中沉浸式体验京城饮食文化。联名还以萌兰标志性的"翻墙"事件为灵感，打造"萌兰翻墙喝梨汤"的趣味场景，并推 出"萌兰限定套餐"，包括梨汤奶茶杯、熊猫造型点心等创新菜品。门店还将设置"萌兰主题打卡区"。同时，萌兰化身"美食导游"，通过直播探店、文创周边 等形式，带领游客探索京城胡同里的地道风味。"我们还同步上线了萌兰雪糕，用巧克力脆皮、梨汤风味的奶油打造黑白相间的熊猫造型，特别受消费者欢 迎。" 香椿芽、水萝卜丝、黄瓜丝、青蒜、白菜丝、扁豆丝、芹菜丁、韭菜段、青豆仁、莴笋丝、豌豆苗、心里美丝……用油 ...

Core Insights - The upcoming May Day holiday is expected to boost restaurant consumption significantly, with many establishments already fully booked for the holiday period [1][2] - Predictions indicate that travel activity during the May Day holiday in 2025 may reach a peak not seen since 2023, reflecting a growing confidence among restaurant operators [1][2] Group 1: Restaurant Performance and Trends - Many well-known restaurants in Beijing have reported a threefold increase in reservations for the May Day holiday compared to regular days, particularly among traditional brands [2] - The "Beijing Gift" coffee social concept store has opened, merging coffee culture with local cultural elements, indicating a trend towards experiential dining [3][5] - Popular dining brands are increasing their inventory by over 20% to meet the anticipated surge in customer traffic during the holiday [6][8] Group 2: Consumer Engagement and Activities - Various restaurants are hosting events and activities to attract customers, such as the "North Shore Festival" featuring traditional crafts and cultural experiences [13] - The "Guanxi Street Night Festival" is set to enhance the dining experience with food consumption and cultural activities, indicating a focus on creating vibrant dining atmospheres [10][12] - The "Dry Rice Festival" by a popular Hunan cuisine brand aims to engage customers through interactive experiences and social contributions [12] Group 3: Market Dynamics and Projections - Data shows a 3.9% year-on-year increase in customer traffic for the first quarter, with expectations of a 10% increase during the May Day holiday [4][6] - The restaurant industry is adapting to changing consumer preferences, with new menu items and themed dining experiences being introduced to attract a diverse clientele [2][8] - The rise in outdoor dining and themed restaurants reflects a broader trend towards experiential dining as consumers seek unique culinary experiences [7][8]