Core Insights - The travel preferences of young people in China are shifting significantly towards independent travel, with 52.3% favoring free travel over traditional group tours, which only attract 26.8% of this demographic [3][6]. Group 1: Changing Travel Preferences - Young travelers are increasingly opting for personalized travel experiences, often planning their own itineraries and seeking unique destinations [5][8]. - The trend of "拼假" (combining vacation days) is prevalent among young people, allowing them to extend their holidays and explore popular destinations like Beijing, Shanghai, and Chengdu [3][6]. - A significant 55.3% of young people prefer immersive travel experiences, while 41.9% are interested in off-the-beaten-path locations [6]. Group 2: Industry Response - The tourism industry is adapting to these changes by designing more flexible travel products that cater to the desires of younger travelers, moving away from rigid itineraries [7][8]. - Companies are focusing on creating personalized travel experiences, including options for self-guided tours and unique accommodations, to meet the evolving preferences of their customers [9]. - Marketing strategies are shifting towards social media platforms popular with younger audiences, such as Xiaohongshu and Douyin, to better engage this demographic [9].

随着时代的发展，年轻人的旅游方式也悄然发生了改变。 "我是比较喜欢自由行的，很自由，想去哪里都可以去哪里。"8月15日，酷爱旅游的一位"00后"对《华 夏时报》记者表示。 记者观察到，身边的年轻人很多已经不再青睐传统的"跟团游"方式，更多的是按照个性化的需求去自主 规划旅程，和朋友自行"拼团"出行。 2025年，中国青年报社在第15个"中国旅游日"到来之际发布了《中国青年旅游观察报告》（下称：《报 告》）。该数据显示仅26.8%的年轻人选择跟团游，52.3%的年轻人都青睐自由行，体现出了年轻人旅 游不跟团的趋势。 去哪儿大数据显示：2025年清明假期国内热门城市机票预订量同比增长10%，酒店预订量增幅达两位 数。年轻人通过"年假+清明"拼假模式拉长假期，带动长距离出游增长，热门目的地包括北京、上海、 成都等城市，表明年轻人利用拼假模式出游的情况较为普遍。 《华夏时报》记者了解到，面对这种市场趋势，文旅业相关各方也都开始做出了改变。 跟团游满足不了个性化体验需求？ "一个是因为年轻人相对比较自由一点，另外一个是因为小队友两个人一起玩，可能就不会进行深度游 玩，如果想深度游的话，可能需要更长的时间，还有一个原因就 ...