"南北互跨游"表现为南方用户前往北方看雪、北方用户南下避寒。在广州、三亚、厦门、大理等南方避 寒游目的地订单中，北方用户占比超过半数，避寒游订单同比增长176%。北京、哈尔滨、威海、青 岛、乌鲁木齐、沈阳等地成为更受南方用户喜爱的热门冬游目的地。 跨省游用户占6成 区域串门游愈发红火 元旦假期民宿消费持续增长，整体价格稳定。报告指出，今年元旦六成用户选择跨省游，更多人愿意出 个远门。 "多休两天"撬动更多元旦出游订单。数据显示，2026年元旦假期民宿订单同比去年元旦增长169%，北 京、南京、成都、哈尔滨、威海、三亚、重庆、长沙、广州、青岛成为今年元旦热门目的地TOP10，同 比去年元旦均实现翻倍增长。开封、徐州、景德镇、石家庄、秦皇岛、南宁、洛阳、天津、郑州、南昌 成为增速最快的十大目的地，元旦订单同比均实现5倍以上增长。 "互相串门游"和"南北互跨游"成为元旦假期最热门的两种过节方式。"互相串门游"主要集中在京津冀、 成渝以及长三角等各大核心城市圈。以南京为例，元旦假期南京民宿订单中，长三角用户占比47.5%。 转自：扬子晚报 1月3日，记者从木鸟民宿获悉，其发布的《2026元旦假期民宿消费报告》显示，今 ...

Core Insights - The domestic tourism market in China is experiencing a vibrant mix of "ice and snow" and "warm sunshine" during the year-end period, with "cross-regional travel" becoming a notable trend this winter [1] - As the New Year holiday approaches, there is a surge in demand for "post-holiday travel" and "leave-splitting travel," leading to a peak in cultural and tourism consumption [1] - Online travel platforms report significant increases in bookings for flights, hotels, and homestays during the New Year holiday, indicating strong vitality in both domestic and outbound tourism markets [1] Domestic Tourism Trends - Ice and snow tourism is dominating the market during the New Year holiday, with popular destinations like Jilin's Changbai Mountain and Harbin's snow resorts seeing ticket sales increase by 2.7 times and 2 times respectively [1][2] - The demand for ice and snow tourism is extending to southern regions, with places like Sichuan's Jiuzhaigou and Yunnan's Jiaozi Snow Mountain experiencing a 100% increase in ticket bookings [2] - Young travelers, particularly those born in the 1980s and 1990s, are the main force behind the surge in travel, accounting for over 70% of bookings [2] Accommodation Insights - Hotel bookings in popular cities during the New Year holiday have tripled year-on-year, with high-end hotels seeing a fivefold increase in orders [3] - Harbin continues to lead in homestay bookings, with a 15-fold increase in reservations around the Wansui Mountain Martial Arts City in Kaifeng [5] Short-Distance Travel Preferences - Short-distance micro-vacations are becoming mainstream, with popular train routes concentrated within a "4-hour high-speed rail circle," catering to the demand for flexible travel options [7] - Hotel bookings in smaller cities are also seeing significant growth, with some counties experiencing increases of over five times [8] Outbound Tourism Growth - The inbound and outbound tourism markets are both showing strong growth, with inbound hotel search heat increasing by over 150% and outbound flight bookings exceeding 620,000 [16] - Popular outbound destinations include Bangkok, Seoul, and Hong Kong, with flight bookings to Seoul increasing by 3.3 times year-on-year [21] Event-Driven Travel - Events such as New Year's Eve concerts and fireworks shows are driving tourism, with searches for related activities increasing by over 500% [15] - Major cities are hosting various New Year activities, enhancing the festive atmosphere and attracting tourists [13]

12月17日，跨年火车票（2025年12月31日）正式发售。北京商报记者从多家在线旅游平台获悉，截至当 日上午10:00，北京到哈尔滨、北京到郑州、北京到武汉等多条热门线路的部分车次售罄。2026年元旦 放假三天，民众出行意愿强，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往返重庆、 上海往返南京、广州往返南宁等短途线路人气旺。此外，不少人选择"请3休8"，利用拼假进行长线游。 机票数据显示，元旦假期境内航线机票预订量超176万张，同比增长约46%。上海、北京、广州、成 都、深圳、昆明等是热门目的地。 去哪儿旅行提供给北京商报记者的数据显示，截至当日上午10:00，已有多条热门线路的部分车次售 罄，包括北京到哈尔滨、北京到郑州、北京到武汉、深圳到汕头、成都到宜宾、成都到西昌、宁波到上 海、哈尔滨到牡丹江、青岛到烟台、青岛到淄博等。 "周边小城游"成为大多民众的首选。去哪儿旅行数据显示，元旦期间，多个热门县城酒店预订增幅较 高，杭州淳安县、四川阿坝州理县增长5倍以上，汕头南澳、阿坝九寨沟、桂林阳朔县增长超3倍。河北 秦皇岛昌黎县以独特的海滨景观、网红度假区阿那亚，承接了来自北京的短途客流，跻身最受欢迎 ...

Group 1: Travel Trends - The search interest for "autumn travel" has increased by 125% in the past week as the National Day holiday approaches, indicating a growing demand for seasonal travel experiences [1] - There is a significant rise in interest for "less crowded destinations," with a 200% increase in related searches, reflecting travelers' desire to avoid large crowds during the holiday [1] - Popular cities expected to see a surge in visitors during the National Day holiday include Beijing, Shanghai, Chengdu, and others, while lesser-known towns like Alshan and Tengchong are gaining popularity among younger travelers seeking comfort and value [1] Group 2: Travel Modes and Activities - The high prices of flights and difficulty in booking high-speed trains have made self-driving travel a preferred option, with related interest rising over 100% in the past week [2] - Scenic self-driving routes such as Ulan Butong and Gannan are seeing increased attention, with a trend towards "traveling while enjoying" becoming popular [2] - Northern regions like Northeast China and Inner Mongolia are the first to attract autumn tourists, with cities like Daxing'anling and Panjin experiencing significant interest increases of 120% and 113%, respectively [2] Group 3: International Travel - Flexible holiday arrangements allowing for extended time off have contributed to a resurgence in long-haul outbound travel, with countries like Japan and Malaysia topping the list of popular destinations [3] - Despite the dominance of nearby Asian countries due to their accessibility, there is a notable increase in bookings for Australia and Europe during the National Day holiday [3] - The upcoming visa-free policy for Russia has led to a 157% increase in interest for travel to that country [3]

Group 1 - The core viewpoint of the articles highlights the strong demand for summer tourism in 2023, with significant growth in bookings for flights, hotels, car rentals, and local activities abroad [1][2] - The average order price for quality travel has increased by 9.9% compared to last year, indicating a trend towards higher-quality travel experiences [2] - Popular domestic travel destinations include Inner Mongolia, Xinjiang, Shanxi, Yunnan, and others, with some areas experiencing nearly double the order volume compared to last year [4] Group 2 - The upcoming National Day and Mid-Autumn Festival holidays are expected to see a surge in outbound travel, with hotel bookings for popular countries doubling year-on-year [6] - The fastest-growing international flight bookings during the National Day period are for destinations such as Uzbekistan and Kazakhstan, with increases of 3.3 times and 2.3 times respectively [9] - There is a notable increase in younger travelers booking international flights for the first time, with the proportion of 18-22 year-olds doubling compared to last year [9]

Core Insights - The travel preferences of young people in China are shifting significantly towards independent travel, with 52.3% favoring free travel over traditional group tours, which only attract 26.8% of this demographic [3][6]. Group 1: Changing Travel Preferences - Young travelers are increasingly opting for personalized travel experiences, often planning their own itineraries and seeking unique destinations [5][8]. - The trend of "拼假" (combining vacation days) is prevalent among young people, allowing them to extend their holidays and explore popular destinations like Beijing, Shanghai, and Chengdu [3][6]. - A significant 55.3% of young people prefer immersive travel experiences, while 41.9% are interested in off-the-beaten-path locations [6]. Group 2: Industry Response - The tourism industry is adapting to these changes by designing more flexible travel products that cater to the desires of younger travelers, moving away from rigid itineraries [7][8]. - Companies are focusing on creating personalized travel experiences, including options for self-guided tours and unique accommodations, to meet the evolving preferences of their customers [9]. - Marketing strategies are shifting towards social media platforms popular with younger audiences, such as Xiaohongshu and Douyin, to better engage this demographic [9].

Group 1: Overall Market Trends - The recent "May Day" holiday saw a significant increase in tourism, with the cultural and tourism market reaching a three-year high [1][3] - Online travel platforms reported a 30% increase in travel orders compared to the same period in 2023, with inbound travel orders soaring by 130% [1][2] - The trend of extending holidays or "taking 4 days off and resting for 11" has become more pronounced, leading to longer travel periods [1][6] Group 2: Travel Preferences and Destinations - The "拼假游" (拼假 travel) trend has led to a 30% increase in travelers utilizing annual leave combined with public holidays, with hotel bookings spanning 1,837 cities globally [2][4] - Long-distance travel destinations such as Qinghai, Xinjiang, and Ningxia saw ticket sales increase by 100-200% year-on-year [2][4] - The popularity of "反向游" (reverse travel) has emerged, with hotel bookings in 1,230 counties increasing by 30%, primarily driven by residents from first and new first-tier cities [4][5] Group 3: Culinary Tourism and Cultural Events - "Taste travel" has gained traction, with many tourists exploring local cuisines, leading to a surge in restaurant traffic in smaller cities [3][6] - Over 23 music festivals took place nationwide during the holiday, contributing to a 40% increase in ticket bookings for scenic spots [3][6] - The combination of cultural events and tourism has proven to be a significant driver of consumer spending during the holiday [3][6] Group 4: Consumer Behavior and Experience - There is a growing demand for diverse and engaging travel experiences, with preferences shifting towards unique activities such as island vacations and cultural immersion [6][7] - The data indicates a transition in tourism consumption from "scale expansion" to "quality upgrade," highlighting a strong market demand for differentiated experiences [6][7] - The travel enthusiasm from the "May Day" holiday is expected to extend into the following weekend, as more travelers opt for post-holiday trips [7]