Core Insights - The Chinese liquor industry is at a historic turning point in 2025, facing pressures from policy adjustments, structural differentiation, and competition in a saturated market [1][5][14] - The competition logic in the liquor industry is fundamentally changing, shifting from scale expansion to value cultivation, from channel dominance to consumer sovereignty, and from marketing-driven strategies to a focus on quality [3][5][14] Industry Context - The previous era of rapid growth in the Chinese liquor market is giving way to a period of deep adjustment, where traditional strategies like price increases and extravagant marketing are losing effectiveness [5][14] - Consumers are becoming more rational and discerning, prioritizing product quality, brand integrity, and corporate honesty over flashy packaging and brand stories [5][14] - Distributors are reevaluating their brand choices, focusing on long-term value and market competitiveness rather than short-term gains [5][14] Company Strategy - Xufu Liquor's recent participation in the Nanjing and Wuhan exhibitions signals a strategic shift towards reliability as a competitive advantage [3][6] - The company is implementing a comprehensive value reconstruction strategy, focusing on product quality, brand engagement, cultural integration, and strategic execution [7][10][12] - Xufu's "Blue Label" product has gained popularity by aligning with consumer demand for high quality at accessible prices, demonstrating a deep understanding of market needs [7][10] Brand Development - Xufu is fostering emotional connections with consumers through interactive brand communication and cultural integration, moving away from one-way messaging to a more collaborative approach [10][12] - The company's strategic framework, referred to as "One Three Six," emphasizes brand value enhancement, product strength, and market development [12][13] Industry Implications - Xufu's approach provides valuable insights for the liquor industry, indicating a shift from scale and speed to product and consumer focus, with value co-creation becoming essential for future success [14][16] - The concept of value co-creation represents a paradigm shift, requiring companies to prioritize consumer relationships and long-term value over short-term profits [14][16] - Xufu's commitment to transparency and collaboration is establishing a sustainable value ecosystem, which is crucial for enduring success in a transitioning market [16]

Core Viewpoint - The article highlights the 46-year legacy of Xufu Liquor Industry, emphasizing its commitment to quality and innovation in the Chinese liquor market, showcasing its resilience and adaptability in a changing industry landscape [1][3][5]. Company Development - Xufu Liquor Industry was established in 1979, rooted in the ancient brewing techniques of the Yibin Cuiping Mountain [1]. - The company achieved significant recognition early on, with its first product winning the National Quality Award Silver Medal in 1983 and maintaining its status as a "National Quality Liquor" [3][5]. - Under the ownership of Sichuan Liquor Group since 2018, Xufu has focused on enhancing its operational philosophy centered on quality, leading to six consecutive years of steady growth [5][7]. Industry Context - The article discusses the broader context of the liquor industry, noting the challenges and opportunities presented by rapid economic development and changing market demands [5][7]. - Xufu's approach to navigating these changes includes a commitment to ESG principles and a focus on modernizing its production processes while preserving traditional craftsmanship [5][7]. Competitive Advantages - The article outlines Xufu's six core advantages and four differentiated values, which contribute to its competitive edge in the market [7]. - The company's development model emphasizes ecological brewing and value co-creation, positioning it as a reliable and growth-oriented player in the liquor industry [7]. Future Outlook - Looking ahead, Xufu aims to further establish itself as a prominent brand within the global liquor industry, continuing its legacy of quality and innovation [5][7].

Core Insights - The article highlights the successful integration of traditional Chinese culture with modern branding through the performance of "Da Dao Nong Xiang" by Xufu Liquor on CCTV's "Starry Avenue" [1][3][4] - Xufu Liquor's strategic partnership with CCTV has significantly enhanced its brand recognition and consumer engagement, positioning it as a national favorite [6][8] Group 1: Brand Strategy - Xufu Liquor has leveraged high-profile appearances on CCTV to enhance its brand image, associating itself with cultural values and national pride [6][7] - The brand's focus on core products and consumer engagement has been pivotal in its growth, emphasizing quality and cultural significance [8][10] Group 2: Cultural Integration - The performance on "Starry Avenue" creatively merged poetry and liquor, showcasing the cultural richness of Xufu Liquor and its connection to Chinese heritage [4][10] - The use of traditional poetry, such as Li Bai's "Jiang Jin Jiu," in marketing efforts has resonated with consumers, enhancing emotional connections to the brand [4][8] Group 3: Market Positioning - Xufu Liquor's branding as "Chinese Good Gift" has positioned it favorably in the market, appealing to consumers seeking quality and cultural depth in their purchases [3][8] - The brand's commitment to producing affordable, high-quality liquor has solidified its reputation in the competitive Chinese liquor industry [10]